2. RYAN JONES
Manager – Search Strategy & Analytics
2006 Time Person of the Year
Founder – WTFSEO.com
www.RyanMJones.com
@RyanJones
Linkedin.com/in/jonesy
@RyanJones
Owdy.co/ryanjones
3. If I had an hour to solve
a problem, I’d spend 55
minutes thinking about
the problem and 5
minutes thinking about
solutions.
@RyanJones
7. Reporting: Analysis:
It’s 4th down. The ball is on the 36
yard line.
“It’s 4th and inches from
the 36. Our RB is averaging 2.3
YPC and our kicker’s range is
40 yards.
We should go for it.”
Evolve From
Reporting
To Analysis
@RyanJones
8. THE3 “WHATS” OF
ACTIONABLE ANALYSIS
What Is It?
What Does It Mean?
What Should We Do About It?
@RyanJones
14. DIAGNOSING
THE CONSUMER
JOURNEY
Lots of Paid Search Cannibalization
going on here.
There isn’t any social overlap
Source:
Google Analytics
Conversions Paths
@RyanJones