18. Embrace the things
that really matter:
• Expanding your relationships
• Fortifying your organization’s
online presence
• Cultivating a sense of
community
18
29. Yes, marketers are from Mars and sales
people are from Venus.
But communicators need to bridge the gap
and understand what goes into morphing a
prospect into a customer.
29
35. This is a tough business.
It can be a haul.
35
36. A little bit of levity is good for the soul,
and ultimately the
communications36
37. Several Blog Posts Tackled this
Topic Which You Can Find Below:
Beyond The Hype by Don Jennings
CeeKue by Hans de Groot
Digital Marketing Mercenary by Steve Farnsworth
PR Squared by Todd Defren
Paul Roberts on PR by Paul Roberts
Ishmael’s Corner by Lou Hoffman (deck based on this post)
37
38. Europe: Mike Sottak +44 (0)7 4632 47399
North America: Stephen Burkhart 1 408 286-2611
Asia Pacific: Cassandra Cheong 86 (21) 6203-3366 X125
Global: Lou Hoffman 1 408 286-2611
Thank You
IMAGES: CORBIS
http://www.hoffman.com 38