Back in the early days of the Internet, email was really a BIG thing. The phrase “You’ve Got Mail!” was more than just a catchy movie title, as it embodied and epitomizes instantaneous, long-distance communications through the World Wide Web.
Then spam kicked in. Unsolicited emails aimed at tricking people into giving up personal and other vital financial information – all contributed to email’s seeming demise.
But from a business perspective, email marketing is still considered as one of the most effective digital marketing tools available – that actually delivers results.
We’re not talking about unsolicited email here, but email sent to a subscriber list people willingly sign up to is definitely a powerful digital marketing tool to reckon with. Want proof? Up to 88% of marketers in the B2B arena do use email marketing for their strategies, with as much as 59% claiming it’s the best channel there is for making revenue.
If that’s not enough to convince you, then the following 9 powerful reasons surely will.
