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The 9-reasons-to-use-email-marketing

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Back in the early days of the Internet, email was really a BIG thing. The phrase “You’ve Got Mail!” was more than just a catchy movie title, as it embodied and epitomizes instantaneous, long-distance communications through the World Wide Web.

Then spam kicked in. Unsolicited emails aimed at tricking people into giving up personal and other vital financial information – all contributed to email’s seeming demise.
But from a business perspective, email marketing is still considered as one of the most effective digital marketing tools available – that actually delivers results.

We’re not talking about unsolicited email here, but email sent to a subscriber list people willingly sign up to is definitely a powerful digital marketing tool to reckon with. Want proof? Up to 88% of marketers in the B2B arena do use email marketing for their strategies, with as much as 59% claiming it’s the best channel there is for making revenue.

If that’s not enough to convince you, then the following 9 powerful reasons surely will.

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The 9-reasons-to-use-email-marketing

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A 59% If that's not enough to convince you, than V the following 9 powerful reasons surely will. 1- BUILD BRAND AWARENESS Email is dead, you might have heard others say this. Before you believe any of these statements, you better get all your facts straight. Email is far from dead and it's used by as much as. . USERS WORLDWIDE A 91% Blll wlirili. lillliv srgriiiicanl . -ilmul email niarketinq from .3 l3L1SlT‘lI? *jS perspr: i:tivc- is U the fart that as miziili as ‘ ‘T4 Through email marketing. brands can send regular updates. promo notices, holiday greetings and other important information directly to their subscribers — and that will definitely place their brands on top of their targeted customers’ minds. 2'TARGET SPECIFIC CUSTOMERS Email accounts are expected to continuously grow in number's next year and the subsequent years to come, And is forecasted to reach ACCOUNTS before the year 2017 ends. @ A L The fact that people signed up to your email or subscriber lists points to the reality that you will be sending out emails to people who may already be interested in your products or services. On top of that. you can make use of segmentation and subdivide your email list according to people that meets a certain demographic or criteria — and send messages directly to their account inbox. 3. DRIVE PosITIvEFggtjroe Cwmm Building a targeted a email list. you are in a position to generate positive action from your prospects and customers. l_n fact, _as much as 23.63% of egmails recelv. e_dgare_ope_ne‘dI‘by, _, recipients within tlie; samehoIur a_ccp'rding to one study. I ‘W_I. 'll§l"l actually’correlat_es withfanothér study that says 21.1% ofévery o, neI. thousan'd emails’are _openedT3yItheir recipients. Rear-rrrrii and case» «. iiIrl§r>s . »1iliI. I|l'y' llli]illlgl‘. I(’ll llml llw List‘ (ll (‘mail lllrll'I(é'IIlI. J IR rirrirv l‘III. ’( IIVI‘ lll II'l'lll‘s of lJtI'll(‘TdIIllt} rim-. ' lIII~. iiii'-as than - sui ldl r‘n}t‘v. 'c>rI<s llKL' Emit‘-L>Qr’Il: : or T'. villt1'rlJv as rnui II as -‘llilx Emails that drive people to your websites can generate. Higher engagement rates like on the average. these eventually end up with high conversion rates of up to 2.9% 4- INCREASE voun SALES In times like these. consumers usually go for where they can get discounts and save money I fl SUBSCRIBE One of the easiest and practical route is to subscribe to store email lists to receive email ofconsumers congjdgy coupons, which. . verylmportant for online shopping S That's why many stores. brands and products are using A email gmarketingand leveraging on email couponsfor Ld Increasing sales. ' In fact, as much as, , Consumers do respond to such campaigns. just like what. '' ° s fl 33.6% 59% -3 ‘T96 of national businesses make use of of moms In the US do when they email marketing to reach out to local signup foremail lists that offer consumers like these. discounts and rewards. 5' SAVE ON MARKETING COSTS The predecessor of email marketing is direct mail. which up to now is still used by many businesses. The allure of receiving a physical document in your hands just like what direct mail does are very effective in enticing recipients to take action. The problem with direct mail however is the cost. which is practically as much as 20 times more expensive that email. For every dollar spent on direct mail. businesses b { receive as much as $7 in sales. 6 But if email marketing is used instead. that same dollar can generate even higher revenues of up to $45.65 for a very excellent That's why studies show that as high as ‘ ’ of all retailers in the United States use email marketing as their most cost-effective marketing tactic for generating new customers. 6' REACH MOBILE CUSTOMERS Mobile marketing is going to be big and is projected to be the biggest digital marketing channel in succeeding years. 7 “ It has affected other online marketing . . a channels as wellincludingemail marketing. With more than. . . ’ ltisbutlogicolforbusinoss 0 owners topursuecustomors through mobile email marketing. of mobile users in the United States accessing their emails though their mobile gadgets. ‘Unlike text messages‘ that may incurcharges. mobile email is free and foygffersmore‘ space for m'essages’_anId multimedia betteitthan any texting services. Even discount coupons have entered the realm of mobile email marketing, with experts projecting usage to reach more than I billion people within the next five years. 7' KEEP YOUR CUSTOMERS INFORMED Staying on top of your customers’ minds during the buying process is important for generating revenues that businesses need to survive and be competitive. How do you keep your brands. products or services on top of their minds? By“ providingthem with relevant information __ B through email ma rkating. Composel t I 8 People subscribe to newsletters and email lists because they believe they'll receive important updates and information that interests or is relevant to them. SUBSCRIBE just like what. . 2,7 2 of onlinc shoppers in the United States do. 8' YOUR INTEGRATED DIGITAL MARKETING CAMPAIGN One of the key attributes of email marketing is its customization and personalization features. just like customized welcome messages and personalized recommendations on products and services that can cater to your targeted customers‘ needs. hello! II This makes email marketing a great tool f' for adding to your integrated digital marketing mix. llllany consu rriers_aIctually do piefer email over social media when receiving brand or product info; just like what thetable below indicate. If donewell enough. this type of engagement ' with email marketingwillfresult in a sale. 45% 36% 49% 21% 31% 26% F~~r*'~i mj 15% 4% 2% ‘i‘. v.-rrcr — 9% 8% 0% . ‘. -rm rj-Fmn . - App 0% 7% 3% Th: 9 ' MAKE TARGETED CUSTOMERS COME BACK What's better than getting customers? Easy - that's customers that keep coming back for more. and more. and more. When communicating with brands, and it is through these lines of communications 4 where consumers are enticed to come back and make more purchases. 48% of consumers prefer email as their main communication channel. _. /__I sou) e / l SOLD These communications build trust and good relationships with customers — so they'll come back for more. Emails can beused in various ways to communicate with consumers: productupdates. _upcoming—sales. ,reminder emails for consu mablefofreriewableproducts, or evenjust simple ‘we Miss Youl". emails. =- The key here is to make use of tools that is right for your type of business. brands or products and is good enough to help you with all your digital marketing efforts. @ Email marketing is one such marketing tool that is very cos t-effective, easy to use and maintain - and deliver the type of positive results you want to prepare your business for next year and the years to come. Created 8 Designed by: hb<>)-( ‘T '75 Powered by: Their Sources: DIGITAL MARKETING

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