Simple SEO is SEO that's consistent and done by everyone. On sites that are managed by multiple people, it can become daunting for one person to go through and optimize each and every post. The goal of this presentation is to demostrate SEO made simple. It is a Do it Yourself SEO guide (DIYSEO) for companies that wish to emphasize a culture of SEO within their ranks.

1. Simple SEO
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http://www.thejargroup.com Date April 20, 2010
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2. I Pity da’ Fool Who Don’t do His or
Her Own Keyword Research
• Go to http://bit.ly/brh99s
• Type in the subject of your post,
and learn a little bit about how
people search.
• (I like to change “Match Type” to
“Exact”)
• For example, I want to write an
article about eating insects.
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3. Discovery
• Look at “Global Monthly Search Volume”
• Surprise! People are more inclined to
search “Eating Bugs” than “Eating
Insects”. Though Eating Insects has a
significant amount of search volume.
• I like to pick no more than three keywords
to target. For my post on eating insects, I’m
going to pick “Eating Bugs”, “Eat Bugs”
and “People Eating Bugs”
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4. Edit Your Article
• Go through the article you’ve written, and insert the keyword
appropriately into places throughout the article.
For example…
In my original Article, I wrote:
“Eating insects may be considered a strange practice, but it’s
environmentally friendly, sustainable and, you might be
surprised to find, surprisingly delicious.”
After doing Keyword Research, I modified the sentence:
“While the idea of people eating bugs may be considered a
strange practice, to eat bugs is environmentally friendly,
sustainable and, you might be surprised to find, eating bugs
is surprisingly delicious.”
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5. Titles, Descriptions, and other
nonesuch
Titles
• On most sites, each article’s title should be between an
<h1>…</h1> tag. If it is between that tag, then, the title of
each post is another extremely important factor for ranking.
Usually, I name this 1) my main targeted keyword or 2) Some
variation that is user friendly.
• On a WordPress site, this title is at the very top of each “Add
New Post” Page.
• Also, make sure that the URL (labeled “Permalink:” is
keyword heavy – separate each word by a dash.)
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6. Titles, Descriptions, and other
nonesuch
Meta Titles
• Often regarded as one of the most important ranking factors.
This title shows up in the SERPs.
• Generally, I use the words I’m targeting, beginning with the
word with the highest search volume, to the one with the least
search volume. Titles should be less than 72 characters.
o e.g. “Eating Bugs - Eat Bugs - People Eating Bugs” (43
characters).
• If you have WordPress installed, then install the plugin “All in
One SEO Pack” and insert this text into the box labeled “Title”
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7. Titles, Descriptions, and other
nonesuch
Descriptions
• Descriptions are nominally (if at all) important in rankings. But
it is worth noting that this is the description that shows up in
the SERPs.
• Make it enticing, readable, and include a call to action!
• Insert a meta description of no more than 165 characters.
Make sure to incorporate your keywords.
o e.g. “Eating Bugs is surprisingly delicious. Want to know what it’s
like to eat bugs? Become part of a community of people eating
bugs!” (129 characters).
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8. Titles, Descriptions, and other
nonesuch
Keywords
• The big 3 claim that they have deprecated
the Keywords meta tag. And while most
testing bares that out, principle number one
is NEVER TRUST the big 3.
• There is enough evidence that (for whatever
reason) meta keywords sometimes have an
effect, that I would still consider it best
practice to include meta keywords. (It’s such
a small amount of work…just do it)
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9. Why Does All This Matter?
Why You NEED to Keep
Your SEO House In
Order
• SEO is easy, when done bit by bit. If
you let your site go, and don’t optimize
each and every post, however, fixing it
later will take forever.
• While your in-house (or agency) SEO loves to optimize,
maintaining an internal culture emphasizing the importance
of all things search like SEO, analytics, and user experience
will mean that your SEO team will have more time to focus
on more important things like…LINKBUILDING!!!
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