Stop Doing Social Media, Become A Social Business
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Slides from my talk at OCTribe on June 27th, 2012. In a race to do social media, are you creating an organization that can deal with today's reality? Social means more than than setting up a Twitter account, and community management does not mean amassing fans on Facebook. Smart organizations know that with the help of social platforms, they can become better. Becoming a better organization comes from listening and learning all around you -- across customers, employees, advocates, "badvocates," and everyone in between. Acting on these insights takes a flexible structure that empowers and enables, and leadership that inspires and listens.
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Stop Doing Social Media, Become A Social Business
- 1. Social media vs. social business! Checkers vs. chess! Maria Ogneva, Director of Community, Yammer @yammer @themaria
- 2. do you feel like this… …when calling 800 numbers? @yammer @themaria http://www.flickr.com/photos/84773433@N00
- 5. causes of social media crises source: altimeter group! 15%! exposure of poor experience 12%! violation of ethical guidelines 8%!@yammer @themaria rogue employees
- 7. nother silo? @yammer @themaria http://www.flickr.com/photos/76635893@N00/2203549363/
- 9. doing being social media a social business external holistic another silo cross-functional focused on PR focused on learning short-term focus long-term focus ephemeral systematic fashionable transformative @yammer @themaria
- 11. 38% TIME LOST duplicating work & searching for information Source: IDC @yammer @themaria Source: Forrester Research, Demystifying the Mobile Workforce, June 2011
- 12. 62% of employees work in MULTIPLE LOCATIONS during the work week Source: Forrester Research, Demystifying the Mobile Workforce, June 2011 Source: Forrester Research, @yammer @themaria Demystifying the Mobile Workforce, June 2011
- 15. foundation of strength @yammer @themaria http://www.flickr.com/photos/8427538@N02/2307224581/
- 16. adaptability @yammer @themaria http://www.flickr.com/photos/40418474@N00/3939008630/!
- 24. step 1! understand your culture! @yammer @themaria http://www.flickr.com/photos/22177648@N06/2137735924/!
- 25. step 2! don’t do it alone! Internal advocates! business units! exec ! leadership! @yammer @themaria @yammer @themaria
- 26. step 3! tie to business objectives! @yammer @themaria @yammer @themaria
- 27. step 4! create a plan! assign resources! policy & governance! training! work with stakeholders! @yammer @themaria @yammer @themaria
- 28. step 5! listen first, listen everywhere! @yammer @themaria @yammer @themaria
- 29. step 6! have a response plan! @yammer @themaria @yammer @themaria
- 30. step 7! become connected! @yammer @themaria @yammer @themaria
- 31. step 8! integrate systems! People Conversations Content Business data Mobile @yammer @themaria @yammer @themaria
- 32. step 9! mobilize & enable! @yammer @themaria @yammer @themaria
- 33. step 10! measure & predict, demonstrate success! @yammer @themaria @yammer @themaria
- 34. step 11! build community! ! community opportunity @yammer @themaria @yammer @themaria
- 35. step 12! learn, evolve, co-create! Fail fast, learn and be humble @yammer @themaria @yammer @themaria
- 36. remember...! behavior change is hard! Fail fast, learn and be humble @yammer @themaria @yammer @themaria
- 37. BUT… it is SO worth it! @yammer @themaria
- 38. Thank you!! Keep in touch:! @themaria! about.me/themaria! blog.yammer.com! socialsilk.com! @yammer @themaria