Free Marketing Strategy by The Mobile App Guys

Instagram Marketing Strategy
Learn more at http://themobileappguys.com

What Should I Expect In This Document?

This document will outline a highly effective marketing strategy built around
Instagram. We will show you how we automate our Instagram marketing to
drive new customers into our pipeline.

Who Is This Strategy For?

This strategy will work for:

● Any business that is currently using Instagram and would like to
optimize & automate their Instagram marketing.

● Businesses that currently do not use Instagram to generate leads but
are interested in using Instagram.

● Any small business that would like to get more leads. This includes
restaurants, bars, retail stores, cafes, hvacs, landscapers, auto body
shops, gyms, fitness trainers, cleaners, other service businesses, and
personal brands.

Learn more about this strategy at http://themobileappguys.com
email us at john@themobileappguys.com

Why Should I Use Instagram?

First, let’s look at some of the recent statistics as of the September 2015.
There are over 400 million active users, 40 billion photos shared, 3.5 billion
daily likes, and 80 million photos posted per day.

Source https://instagram.com/press/

What Do All Of These Statistics Mean For My Business?

Here are some reasons why Instagram is such a great marketing tool for
your business:

● Instagram is one of the fastest growing social networks. You will have
no problem finding new and existing customers on Instagram, even if
your business is local.

● Instagram’s engagement is 15X greater than Facebook’s
engagement. There is more opportunity to create meaningful
engagement on Instagram than Facebook.

● Over 57% of Instagram users use the site on a daily basis.

● 92% of businesses that post 5.5 times per day see an increase in
their customer base. Instagram makes it easy to put your business in
front of more people for free.


Being Successful With Instagram Takes Work

The conversation that most marketers aren’t having about Instagram
success is that it takes a lot of consistent work.

Consistency Is Critical

If your Instagram approach is not consistent and you are not putting in the
work each day, then you risk doing more harm to your brand than good. If
however, you produce consistent engagement through likes, content, and
comments, then you will be rewarded with organic leads.

Instagramming As A Small Business

Instagram is great for a large company that can either afford a dedicated
staff or an agency. But if you’re a small business then it might be extremely
hard to find the time to create consistent actions on Instagram.

This is where our strategy can help you. Our strategy automates the
majority of your work so you can reap the rewards of Instagram while still
focusing on your business.


The Results Using The Strategy

First, let’s take a look at some of our results with an Instagram account that
we recently built.

This account has been running for less than 3 weeks. We built the account
starting at zero with no posts, no users, & no content.

In just three weeks our strategy generated 864 new followers, 580
pageviews, and 268 new leads, giving us a 47% conversion rate on
organic traffic.


The Strategy

What Are Your Goals?

First, you have to determine what your goals are when using Instagram. In
our case our goal was to drive leads into a mobile app that we could then
engage directly with content, push notifications, and emails. Here are some
possible goals:

● Send users to a mobile website to complete a form or book a
reservation.

● Send users to a mobile website and capture their email address for
an email marketing campaign.

● Have potential leads call you for an appointment, reservation, or
quote.

● Engage users to establish a social presence online.

● Get users to visit your store, restaurant, or physical location.

The Account Summary:

The summary section of your account should drive users towards your
goal. A good summary consists of:

● State your business/brand name
● Your short elevator pitch
● A call to action
● A link to your mobile website, app, or phone number


Here is a working example for the Instagram account that we showed in the
results section.

● The business or brand name: Starbuckssecretapp

● Short elevator pitch: Tired of the same old latte? Get our secret
menu app to up your Starbucks game!

● A call to action: We included a link. Notice that the user can click on
our link to see our website/app. This is very important. If you don’t
have a website then we suggest using a phone number or link to your
Facebook account if you have one.

Note about websites:
Most of the Instagram traffic comes from iPhone & Android device. This means that
users will be viewing your business on a small screen. If your business does not have a
mobile website then it will be very hard for people to interact with your site from a
phone.


Automating Engagement

Now it’s time to get down to the fun stuff.

How to save time by automating your Instagram marketing to drive
more leads into your business.

We built our account with software called Instagress. This software
engages Instagram users for us.

There is a small fee to use Instagress, but they do offer a free trial. We are not affiliated with Instagress.

As you can see from the image above, the software is logged into an
account and currently liking and unfollowing users on auto pilot. So right
now as I type this document I’m currently generating leads for a brand
without doing any of the work.

Instagress comes with a complete dashboard that makes it easy to
automate your Instagram engagement.


Here are some suggestions about how you can use Instagress to generate
more leads for your business on Instagram.

Follow Users:
Following users helps to put your business on someone’s radar.

For example, if I follow ten users then all ten users will see my profile. Five
users might engage with my content and click my link. Then two users
might convert into my email system, book a reservation, or request a quote.

● Set Instagress to follow users in either in an industry specific hashtag
or by location. If you’re a restaurant located Philadelphia only then
you should target large food hashtags by location. Example #food,
#restaurant Philadelphia


● Another option is that you can set Instagress to follow users who
follow competitors in your industry. This is a great way to build a
targeted audience.
● Set Instagress to stop following users after you reach 200 followers.

Unfollow Users:
It’s important to unfollow users because you want your follow to following
ratio to look proportional.

● After you follow 200 users, you should set Instagress to unfollow 200
users who have not followed you.
● Instagress will automatically stop.

Targeted Likes:
There is nothing better than creating authentic engagement with potential
customers in your industry. If you set Instagress to like content then the
software will actually go out into Instagram and like pictures from users on
your behalf. The result of this is that your brand’s Instagram account will
appear in the user’s activity feed.

● Try to get Instagress to like 2001000 pictures per day in your
industry.
● Target users based on hashtag or competitors who also have an
industry.

Comments:
Instagress can also leave custom comments on content. This is a great
way to build deep engagement with potential customers on Instagram.

● We recommend leaving generic comments.
● Emojis such as a thumbs up and a smile face are also great
comments to leave.



Play Around With Instagress & Read Their Help Section

We haven’t even touched the surface of what’s possible using Instagress.
We highly recommend playing around with the software to find settings that
work for you. Also be sure to read their help section because they provide
uptodate tips on Instagress best practices.


Your Instagram Content Strategy

Engagement is just one part to having success with Instagram. Your
content strategy is the second part.

The content that you put on your Instagram consists of images and videos.
Here are some content tips:

● Make at least five postings per day.

● 80% of your content should be value or entertainment based.

● 20% of your content should be about your business.


● (This isn’t necessary but helps) When creating content put your
domain name, business name, or phone number in the lower right
hand corner of each image as an overlay. There are a lot of
Instagram users who will actually visit your website or business after
seeing it in an image.

Automating Your Posting:

Yes, you can even automate the process of posting content.

If you’re too busy to post the content yourself then you can schedule
content using this tool: https://www.latergram.me


Conclusion

If you’re not currently using Instagram then we hope that you see how
powerful of a marketing tool Instagram can be for your business.

If you are currently using Instagram then we hope that we provided some
great tips on how to optimize and automate your approach if you’re looking
to save time.

If you have any questions or comments then please contact us at
john@themobileappguys.com.

Thank you!

P.S. Read on to see how we discovered a powerful marketing strategy
using Instagram traffic.


We Discovered A Powerful Marketing Strategy Using
Instagram

Instagram is a great tool if you are looking to build a following or generate
leads to a mobile website. But one day we asked ourselves how we can
10X our results with Instagram.

The obvious answer to us was to send Instagram users to a custom
branded app, rather than a mobile website. Then build out a marketing
campaign through the app.

Our results have been phenomenal. In just three weeks we generated
over 500 page views and over 280 leads. You can read more about how
we did this and why we worked on our website. Click here to see the case
study.

We took our results and developed a mobile marketing strategy that can be
applied to your business. Here is how the strategy works.

Step 1:
We build your business a custom iPhone & Android app. We keep this
process extremely simple. You choose whether you want the app to be a
branded app with information about your business or a mobile loyalty app
that drives customers back into your business. Only a few minutes of your
time is needed to approve designs.

Step 2:
We launch your app and provide you with a marketing package to get new
& existing customers to download your app.


Step 3:
The app begins to engage customers on their mobile phones.

● Their information is captured and entered into a lead system that will
send sequenced promotional emails to the user.
● Push notifications are sent out automatically and manually through
the app.
● Users are engaged with mobile content to drive even deeper brand
engagement.

Step 4:
More customers return to your business and your annual revenue
potentially increases by as much as 40%.

For more information please email us at
john@themobileappguys.com


Free Marketing Strategy by The Mobile App Guys

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