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NIMAMD 2019 Opening Keynote

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NIMAMD 2019 Opening Keynote

  1. 1. Advertising for the Post Digital Age: 10 ways to rethink the future.
  2. 2. - Hello - Myth Busting - The Interim of Things - 10 Themes
  3. 3. Post Digital Obsessed with people
  4. 4. It’s not faster than ever, it’s just more messy.
  5. 5. How many companies look like they love new tech?
  6. 6. Tom Goodwin Battle For the Customer Interface 2015, TechCrunch
  7. 7. - Hello - Myth Busting - The Interim of Things - 10 Themes
  8. 8. 1) People want conversations with brands
  9. 9. 2) Brands are dying
  10. 10. 30 Brands are more valuable than ever
  11. 11. Interesting questions about Trust in the new world.
  12. 12. 3) Shorter attention spans
  13. 13. 4) Millennials are hard to reach.
  14. 14. The mystery of the world’s uncontacted tribes
  15. 15. 5) MILLENNIALS
  16. 16. Stand up if you have a Brother or Sister
  17. 17. - Hello - Myth Busting - The Interim of Things - 10 Themes
  18. 18. Pre-Digital Age
  19. 19. Post-Digital Age
  20. 20. Post Digital Age
  21. 21. 1 2 3 4 5 6 7
  22. 22. Agencies Creative Media Retail PR Interactive Mobile PerformanceBrand Social Influencer Voice Innovation Creative Client Media Director Retail Director PR Director Digital Head Mobile Director Growth Marketing Brand Director Social Director Influencer Innovatio n eCom
  23. 23. Digital Etiquette Political Tensions Loneliness Interesting Questions Happiness Human to Human Relationships
  24. 24. Mid-Digital Age
  25. 25. Stage One is we add technology to what we’ve made before Stage Two is where we build what we should have from scratch
  26. 26. We’ve put TV ads on screens, not rethink what they should be
  27. 27. We’ve put print ads on screens, not rethink
  28. 28. Digital paper catalogues
  29. 29. Let’s ReThink. What We Should Have Built
  30. 30. - Hello - Myth Busting - The Interim of Things - 10 Themes
  31. 31. 1) Digital Disappears
  32. 32. 2) Lines Blur
  33. 33. 74 TV isn’t dead, it’s just called Video
  34. 34. 3) New Screens
  35. 35. “Put some screen on it”
  36. 36. 4) Peak Media?
  37. 37. 82 We Now Have 31 Hours in a Day?
  38. 38. 83 More stuff than ever Media Reder Report, 2016
  39. 39. 84 And more………… Media Reder Report, 2016
  40. 40. Do we rebel?
  41. 41. 5) Intimate Screens and Data
  42. 42. Media gets smaller, closer to us, more personal
  43. 43. Hyper relevance / Personalization
  44. 44. Privacy Trading How do you maximize value to customer?
  45. 45. 6) Frictionlessness.
  46. 46. Everything Shoppable
  47. 47. Shoppable Ads
  48. 48. Shoppable World
  49. 49. Camera as the search bar
  50. 50. 7) Insurgents
  51. 51. 8) Democratized Commerce
  52. 52. 9) Customer UX is the new Advertising
  53. 53. 10) AI
  54. 54. 2 Things to take away.
  55. 55. Please be excited
  56. 56. Work around possibilities not memories

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