1.
Advertising for the Post
Digital Age:
10 ways to rethink the future.

2.
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes

3.
Post Digital
Obsessed with people

4.
It’s not faster than ever,
it’s just more messy.

5.
How many companies
look like they love new
tech?

6.
Tom Goodwin
Battle For the Customer Interface
2015, TechCrunch

7.
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes

8.
1) People want conversations with brands

9.
2) Brands are dying

10.
30
Brands are more valuable than ever

11.
Interesting questions about Trust in the new world.

12.
3) Shorter attention spans

13.
4) Millennials are hard to reach.

14.
The mystery of the world’s
uncontacted tribes

15.
5) MILLENNIALS

16.
Stand up if you have a Brother or Sister

17.
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes

18.
Pre-Digital Age

19.
Post-Digital Age

20.
Post Digital Age

21.
1
2
3
4
5
6
7

22.
Agencies
Creative Media Retail PR Interactive
Mobile
PerformanceBrand
Social
Influencer Voice
Innovation
Creative
Client
Media
Director
Retail
Director
PR
Director
Digital
Head
Mobile
Director
Growth
Marketing
Brand
Director
Social
Director
Influencer
Innovatio
n
eCom

23.
Digital Etiquette
Political Tensions
Loneliness
Interesting Questions
Happiness
Human to Human Relationships

24.
Mid-Digital Age

25.
Stage One is we add technology to what we’ve made before
Stage Two is where we build what we should have from scratch

26.
We’ve put TV ads on screens, not rethink what they
should be

27.
We’ve put print ads on screens, not rethink

28.
Digital paper catalogues

29.
Let’s ReThink.
What We Should Have Built

30.
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes

31.
1) Digital Disappears

32.
2) Lines Blur

33.
74
TV isn’t dead, it’s just called Video

34.
3) New Screens

35.
“Put some screen on it”

36.
4) Peak Media?

37.
82
We Now Have 31 Hours in a Day?

38.
83
More stuff than ever
Media Reder Report, 2016

39.
84
And more…………
Media Reder Report, 2016

40.
Do we rebel?

41.
5) Intimate Screens and Data

42.
Media gets smaller, closer to us,
more personal

43.
Hyper relevance / Personalization

44.
Privacy Trading
How do you maximize value to customer?

45.
6) Frictionlessness.

46.
Everything Shoppable

47.
Shoppable Ads

48.
Shoppable World

49.
Camera as the search bar

50.
7) Insurgents

51.
8) Democratized Commerce

52.
9) Customer UX is the new
Advertising

53.
10) AI

54.
2 Things to take away.

55.
Please be excited

56.
Work around possibilities not
memories