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Short Introduction
Social Media; Underlined
Social media arena:

    Reputation management

    Community management

    Loyalty and Commerce
Consumer -> Prosumer
Our promise:

  Activate consumers on Facebook and gain:              Being there     Get Involved       Connect!




    Actionable insight of your promoters             Fanpage          Likes            Opt-ins


    Measurable results and tracking for friend
    network participation and conversion to sales
    Continuous dialogue with your Facebook Friends
Loyalty and Commerce
Get/Engage               Capture        Activate             Convert/Maintain




                             Customer
                             database


     Your promise to your fans:          Fan:
     -   Light content, games and fun    -   Talks about the brand
     -   Previews, early warnings        -   Likes, Reacts and shares your
     -   Priority                            brand message
     -   Exclusive deals                 -   Is known in your database
                                         -   Participates in your promotions
                                         -   Buys your products
                                         -   Provides Social Lift
Integrated multi-channel




Custome
    r
database
Whitefire: Create, engage & measure
 Social     Social   Social
Campaign    Coupon   Contest
 Engine     Engine   Engine
                                   Enterprise Platform:
                               1   The Whitefire Social platform creates campaigns which can include
                                   couponing, contests, content management, social CRM and mobile
                                   API’s

                                   Platform Agnostic:
                                   The Whitefire Social platform is social system agnostic, it can use and
                               2   measure all media distribution systems to maximize campaign reach




                                   Optimize Marketing Reach:
                               3   While Whitefire Social is maximizing social reach and the marketing
                                   impact of our client brands it tracks all of the influencers that interact
                                   with the campaign


                                   Track Economic Impact:
                                   • Track individual Mavens that interact with the campaign
                               4   • Measure & track social reach
                                   • Measure & track actual activity associated with campaign
                                   • Provide analytics for future campaign improvement
Whitefire: Active social intelligence
Deep Social Insights on Campaigns
•    API connects to any social media engine
•    API augments any passive listening analytics
•    Monitor social activity & response
•    Identify channels providing conversion
•    Access KPIs and real-time analytics to
     optimize social activity
•    Determine social brand influencers
•    Determine best sharing channel
•    See which campaign has the best opt-in rates


Top Brand Influencers
•    Determine social brand influencers
•    Determine the impact of the top influencers
•    Enable social influencers and their networks
•    Deepen relationships with existing customers
•    Reward brand advocates
Underlined Social Commerce

We establish measurable impact on social media
channels, creating loyalty and new revenue channels.

Our concepts are based on simple and proven techniques
in social media and are supported by a state-of-the-art
social business intelligence platform.

Our team consists of:

  Community Marketers
  Community Managers
  Creative design
  Facebook implementation and support specialists

We are your partner in sports, entertainment and retail for
new media!
Our Partners
Whitefire Social; European partner and local instance running for all Social Engagement
Solutions of Whitefire in Europe


Get Tickets: full ticketing solution for all kind of events, integrated with Whitefire and mobile,
including payments.


Commercial.TV: full service production company for high-end video production and streaming
throughout Europe.


Releaze is a leading global mobile solutions company offering measurable digital impact
through social media and cross-digital platforms.


Xeative Entertainment: gaming solutions for mobile and social media


ViceVerca: High-end digital FAN content and collectables for soccer clubs.
Euro and Olympics promotions
Whitefire Social is e.g. used by:
www.underlined.eu

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Social commerce slideshare

  • 2. Social Media; Underlined Social media arena: Reputation management Community management Loyalty and Commerce
  • 3. Consumer -> Prosumer Our promise: Activate consumers on Facebook and gain: Being there Get Involved Connect! Actionable insight of your promoters Fanpage Likes Opt-ins Measurable results and tracking for friend network participation and conversion to sales Continuous dialogue with your Facebook Friends
  • 4. Loyalty and Commerce Get/Engage Capture Activate Convert/Maintain Customer database Your promise to your fans: Fan: - Light content, games and fun - Talks about the brand - Previews, early warnings - Likes, Reacts and shares your - Priority brand message - Exclusive deals - Is known in your database - Participates in your promotions - Buys your products - Provides Social Lift
  • 6. Whitefire: Create, engage & measure Social Social Social Campaign Coupon Contest Engine Engine Engine Enterprise Platform: 1 The Whitefire Social platform creates campaigns which can include couponing, contests, content management, social CRM and mobile API’s Platform Agnostic: The Whitefire Social platform is social system agnostic, it can use and 2 measure all media distribution systems to maximize campaign reach Optimize Marketing Reach: 3 While Whitefire Social is maximizing social reach and the marketing impact of our client brands it tracks all of the influencers that interact with the campaign Track Economic Impact: • Track individual Mavens that interact with the campaign 4 • Measure & track social reach • Measure & track actual activity associated with campaign • Provide analytics for future campaign improvement
  • 7. Whitefire: Active social intelligence Deep Social Insights on Campaigns • API connects to any social media engine • API augments any passive listening analytics • Monitor social activity & response • Identify channels providing conversion • Access KPIs and real-time analytics to optimize social activity • Determine social brand influencers • Determine best sharing channel • See which campaign has the best opt-in rates Top Brand Influencers • Determine social brand influencers • Determine the impact of the top influencers • Enable social influencers and their networks • Deepen relationships with existing customers • Reward brand advocates
  • 8. Underlined Social Commerce We establish measurable impact on social media channels, creating loyalty and new revenue channels. Our concepts are based on simple and proven techniques in social media and are supported by a state-of-the-art social business intelligence platform. Our team consists of: Community Marketers Community Managers Creative design Facebook implementation and support specialists We are your partner in sports, entertainment and retail for new media!
  • 9. Our Partners Whitefire Social; European partner and local instance running for all Social Engagement Solutions of Whitefire in Europe Get Tickets: full ticketing solution for all kind of events, integrated with Whitefire and mobile, including payments. Commercial.TV: full service production company for high-end video production and streaming throughout Europe. Releaze is a leading global mobile solutions company offering measurable digital impact through social media and cross-digital platforms. Xeative Entertainment: gaming solutions for mobile and social media ViceVerca: High-end digital FAN content and collectables for soccer clubs.
  • 10. Euro and Olympics promotions
  • 11. Whitefire Social is e.g. used by: