The New York City Media Lab hosted an event on April 11, 2012 highlighting innovations in Social Advertising. StumbleUpon's Jack Krawczyk talked about how the brand opportunity in social media is becoming one with the content experience. To become part of the content experience, brands must focus on presenting their content in a manner which is native to the underlying user experience. For facebook: drive to stories which are published by friends. For StumbleUpon: drive to web pages. Both are inherently native to their respective products and drive strong results for brands. To learn more, chat with Jack: @JackK

1. The Rise of the
Native Ad Unit
NYC Media Lab
Social Advertising Innovation
Jack Krawczyk
@JackK
StumbleUpon
April 11, 2012

2. Media Consumption
Happiness
Engagement
Gone Zone

3. Television
Ad Opportunity
Happiness
Engagement
Gone Zone

4. Online Video
& Homepages
Happiness
Engagement
Ad Opportunity
Gone Zone

5. Social Media
Ad Opportunity
Happiness
Engagement
Gone Zone

6. Native Advertising
Original content that
enables a company to
connect with consumers
and advertise its brands

8. Hours Spent per Month
(average, per person)
7.0 StumbleUpon
5.3 Facebook
2.6 YouTube
1.5 Google
Source: Nielsen, US, July 2011; StumbleUpon Internal Data

9. Content is not
made equal on
social platforms.

11. This is best
promoted on
Facebook.

13. Distributing
content requires
multiple platforms.

14. Source: Arby’s & Adapt.ly, April 2011

15. Thank You
Hit Me Up
thepolishjack.stumbleupon.com
@JackK