1. 2012
Sales
7pg

2. Purple Cow 2012
Costs: New VIRGIN
Standard: Life INS / Accident INS / Medical HMO
Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
1
Cost Summary
R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO
10T 4,991 2,646 1,398 500 REG 60T 12,332 6,537 3,454 1,234
PVT
WARD 20T 5,442 2,885 1,524 545 80T 13,888 7,361 3,889 1,389
(R&F) (Top rank
Small co
30T 6,206 3,290 1,738 621 50-100) 100T 15,185 8,049 4,252 1,519
30T 6,821 3,615 1,910 683 80T 16,277 8,627 4,558 1,628
LRG
SEMI PVT
PVT 40T 7,510 3,981 2,103 751 (Top rank 100T 17,422 9,234 4,879 1,743
(Spvr) Med co
100-200)
50T 8,248 4,372 2,310 825 120T 19,116 10,132 5,353 1,912
50T 9,722 5,153 2,723 973 100T 26,933 14,275 7,542 2,694
SML JR
PVT SUITE
(Top rank 60T 10,570 5,603 2,960 1,058 (Top rank 150T 30,327 16,074 8,492 3,033
Small co Large co
10-50) > 200)
70T 11,394 6,039 3,191 1,140 200T 34,264 18,160 9,594 3,427

3. Purple Cow 2012
Costs: VIRGIN Renewal
Standard: Life INS / Accident INS / Medical HMO
Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
2
Cost Summary
R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO
10T 5,756 3,051 1,612 576 REG 60T 14,302 7,581 4,005 1,431
PVT
WARD 20T 6,275 3,326 1,757 628 80T 16,104 8,536 4,510 1,611
(R&F) (Top rank
Small co
30T 7,160 3,796 2,005 717 50-100) 100T 17,605 9,331 4,930 1,761
30T 7,880 4,177 2,207 788 80T 18,900 10,017 5,292 1,890
LRG
SEMI PVT
PVT 40T 8,677 4,599 2,430 868 (Top rank 100T 20,222 10,718 5,663 2,023
(Spvr) Med co
100-200)
50T 9,532 5,052 2,669 954 120T 22,187 11,760 6,213 2,219
50T 11,257 5,967 3,152 1,126 100T 31,350 16,616 8,779 3,136
SML JR
PVT SUITE
(Top rank 60T 12,241 6,488 3,428 1,225 (Top rank 150T 35,278 18,698 9,878 3,528
Small co Large co
10-50) > 200)
70T 13,196 6,994 3,695 1,320 200T 39,840 21,116 11,156 3,985

4. Purple Cow 2012
Costs: New NON-VIRGIN
Standard: Life INS / Accident INS / Medical HMO
Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
3
Cost Summary
R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO
10T 6,378 3,381 1,786 638 REG 60T 15,705 8,324 4,398 1,571
PVT
WARD 20T 6,903 3,659 1,933 691 80T 17,613 9,336 4,932 1,762
(R&F) (Top rank
Small co
30T 7,834 4,153 2,194 784 50-100) 100T 19,181 10,167 5,371 1,919
30T 8,646 4,583 2,421 865 80T 20,767 11,007 5,815 2,077
LRG
SEMI PVT
PVT 40T 9,483 5,026 2,656 949 (Top rank 100T 22,134 11,731 6,198 2,214
(Spvr) Med co
100-200)
50T 10,385 5,504 2,908 1,039 120T 24,226 12,840 6,784 2,423
50T 12,332 6,536 3,453 1,234 100T 34,689 18,386 9,713 3,469
SML JR
PVT SUITE
(Top rank 60T 13,378 7,091 3,746 1,338 (Top rank 150T 38,807 20,568 10,866 3,881
Small co Large co
10-50) > 200)
70T 14,394 7,629 4,031 1,440 200T 43,644 23,132 12,221 4,365

5. Purple Cow 2012
Costs: NON-VIRGIN Renewal (<70% Premium)
Standard: Life INS / Accident INS / Medical HMO
Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
4a
Cost Summary
R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO
10T 6,495 3,443 1,819 650 REG 60T 16,050 8,507 4,494 1,605
PVT
WARD 20T 7,027 3,725 1,968 703 80T 17,998 9,539 5,040 1,800
(R&F) (Top rank
Small co
30T 7,977 4,228 2,234 798 50-100) 100T 19,595 10,386 5,487 1,960
30T 8,812 4,671 2,468 882 80T 21,241 11,258 5,948 2,125
LRG
SEMI PVT
PVT 40T 9,665 5,123 2,707 967 (Top rank 100T 22,632 11,995 6,337 2,264
(Spvr) Med co
100-200)
50T 10,585 5,611 2,964 1,059 120T 24,769 13,128 6,936 2,477
50T 12,588 6,672 3,525 1,259 100T 35,547 18,840 9,954 3,555
SML JR
PVT SUITE
(Top rank 60T 13,657 7,239 3,824 1,366 (Top rank 150T 39,744 21,065 11,129 3,975
Small co Large co
10-50) > 200)
70T 14,694 7,788 4,115 1,470 200T 44,681 23,681 12,511 4,469

6. Purple Cow 2012
Costs: NON-VIRGIN Renewal (70-140% Premium)
Standard: Life INS / Accident INS / Medical HMO
Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
4b
Cost Summary
R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO
10T 6,909 3,662 1,935 691 REG 60T 17,079 9,052 4,783 1,708
PVT
WARD 20T 7,476 3,963 2,094 748 80T 19,152 10,151 5,363 1,916
(R&F) (Top rank
Small co
30T 8,487 4,498 2,377 849 50-100) 100T 20,852 11,052 5,839 2,086
30T 9,375 4,969 2,626 938 80T 22,604 11,981 6,330 2,261
LRG
SEMI PVT
PVT 40T 10,283 5,451 2,880 1,029 (Top rank 100T 24,084 12,765 6,744 2,409
(Spvr) Med co
100-200)
50T 11,263 5,970 3,154 1,127 120T 26,359 13,971 7,381 2,636
50T 13,394 7,100 3,751 1,340 100T 37,829 20,050 10,593 3,783
SML JR
PVT SUITE
(Top rank 60T 14,532 7,702 4,069 1,454 (Top rank 150T 42,297 22,418 11,844 4,230
Small co Large co
10-50) > 200)
70T 15,635 8,287 4,378 1,564 200T 47,551 25,202 13,315 4,756

7. Purple Cow 2012
Costs: NON-VIRGIN Renewal (>140% Premium)
Standard: Life INS / Accident INS / Medical HMO
Optional: Dental HMO (+/- P300) / APE (+/- P400 / P500)
4c
Cost Summary
R&B MBL ANN SEMI QTR MO R&B MBL ANN SEMI QTR MO
10T 7,380 3,912 2,067 738 REG 60T 18,248 9,672 5,110 1,825
PVT
WARD 20T 7,985 4,233 2,236 799 80T 20,464 10,846 5,730 2,047
(R&F) (Top rank
Small co
30T 9,065 4,805 2,539 907 50-100) 100T 22,281 11,809 6,239 2,229
30T 10,015 5,309 2,805 1,002 80T 24,153 12,802 6,763 2,416
LRG
SEMI PVT
PVT 40T 10,985 5,823 3,076 1,099 (Top rank 100T 25,735 13,640 7,206 2,574
(Spvr) Med co
100-200)
50T 12,032 6,378 3,370 1,204 120T 28,166 14,928 7,887 2,817
50T 14,310 7,585 4,007 1,432 100T 40,425 21,426 11,319 4,043
SML JR
PVT SUITE
(Top rank 60T 15,526 8,229 4,348 1,553 (Top rank 150T 45,199 23,956 12,656 4,520
Small co Large co
10-50) > 200)
70T 16,706 8,854 4,678 1,671 200T 50,815 26,932 14,229 5,082