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STATUS QUO
challenging the
hello
are you ready to
are you ready to
I SAID….
HELLO I’M PAUL SAUNDERS
paul.saunders@conduce.net @conduce
AN ANALOGY
for the past 40 years
the same act
DONE IT
it’s how we’ve
THINGS HAVE MOVED ON A BIT
THINGS HAVE MOVED ON A BIT
DON’T FIX IT
if it ain’t
THIS ATTITUDE
ANY MORE
lets be
Sir Jony Ive
SIMPLICITY
IS ABOUT BRINGING
ORDER TO
COMPLEXITY
lets be
A CONNECTED WORLD
A DISCONNECTED WORLD
A CONNECTED WORLD
A CONNECTED WORLD
A CONNECTED WORLD
Louis Pasteur
Louis Pasteur
Gary Player
creative
lets be
THINK DIFFERENT
THINK DIFFERENT
new business models
lead through innovation
“what if….?”
challenge the norm
You can’t just ask customers
what they want and then try
to give that to them.
By the time you get it built,
they’ll want something new.
Steve Jobs
THANK YOUpaul.saunders@conduce.net @conduce
IMAGE CREDITS
johnmuk on flickr walt_dabney on flickr
x-ray delta on flickr airbus baldiri on flickrunited
unless listed below all images are my own,
are screenshots or were borrowed from the vendor’s website
This presentation is published with a Creative Commons
Attribution-NonCommercial-ShareAlike License
You are free to share, copy, distribute and transmit this work and
you are free to remix and adapt this work on condition that you
attribute the work and distribute the resulting work using the
same or similar license.
Thank you - Paul
virgin
l_habitant on flickr

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Challenging the Status Quo