Stacking the Odds | James Jopling
•Download as PPTX, PDF•
1 like•960 views
James Jopling's presentation on behalf of the Scottish Cancer Coalition at the SCPN Conference, 4th February 2015.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
More from Scottish Cancer Prevention Network
More from Scottish Cancer Prevention Network (15)
Stacking the Odds | James Jopling
- 1. ‘Stacking the odds’ Scottish Cancer Coalition James Jopling Director for Scotland Breakthrough Breast Cancer (until 31 March)
- 2. Stacking the odds • Background • Why ‘Stacking the odds’…? • Which messages….. • What next
- 3. Stacking the odds • Which messages? • Do not smoke. Do not use any form of tobacco. Make your home and car smoke free • Take action to be a healthy body weight • Be physically active in everyday life. Limit the time you spend sitting • Have a healthy diet: • Eat plenty of whole grains, pulses, vegetables and fruits • Limit high-calorie foods (foods high in sugar or fat) and avoid sugary drinks • Avoid processed meat; limit red meat and foods high in salt • If you drink alcohol of any type, limit your intake. Not drinking alcohol is better for cancer prevention • Avoid too much sun, especially for children. Use sun protection. Do not use sunbeds
- 4. Stacking the odds • Background • Why ‘Stacking the odds’…? • Which messages….. • What next? • How will this be used?
Editor's Notes
- The Scottish Cancer Coalition is a partnership of 21 voluntary organisations dedicated to improving cancer services and outcomes for patients in Scotland, and promoting research and prevention efforts. Making a difference together The Scottish Cancer Coalition exists to ensure the needs of people living with cancer in Scotland are met. Member organisations have a complimentary range of expertise and experiences representing a wide-range of cancers and have a shared vision for collective action to make a difference and improve outcomes for cancer patients in Scotland. The Coalition celebrates the strength and diversity of the voluntary sector, between us we provide support, information and advice to thousands of people affected by cancer each year.
- Cancer charities are acutely aware that preventing cancer could save thousands of lives each year in Scotland and the UK and many seek to highlight the importance of prevention. Yet this is patchy as, due to resources and competing priorities, it can’t always get the attention it deserves. But more importantly is the feeling amongst charities that they alone cannot make the difference required for prevention, particular around lifestyle behaviours, which is why a wider and louder voice is required. At the last Scottish Cancer Coalition meeting it was agreed that a sub-group would be established to look at this issue of prevention and so a few of us met in September to discuss how we could develop a common approach. We developed an idea, an initiative called ‘Stacking the Odds’, which seeks to harness the combined strength of cancer charities while allowing for individual flexibility among member charities to influence behaviour change As cancer charities we all commit to varying levels of activity on prevention and more often than not this will involve a focus on influencing the lifestyle behaviours which contribute to cancer. Within the Coalition, we deal with a broad spectrum of cancers each with its own set of identified lifestyle behaviours linked to that cancer. But the message of cancer prevention, of making changes to lifestyle, is common across Coalition members and Stacking the Odds seeks to unite that voice but at the same time allow for individual cancer type prevention messages to be expressed. We want to cancer charities to coalesce around the phrase ‘Stacking the Odds’. Behaviour change among the public is difficult. They receive mixed messages about how lifestyle can affect chances of developing cancer. They do not wish to be lectured on lifestyle. And crucially no-one can guarantee that even if an individual modifies every lifestyle behaviour that he or she won’t go on to develop cancer. But we do know that same person would be decreasing their chances of cancer, hence the focus on the phrase ‘Stacking the Odds’. This phrase is positive, active and does not over promise. It is a phrase that realistically describes what individuals can to reduce the chances of developing cancer. It is tangible, meaningful and marketable to cancer charities and something that can stick in the minds of those we communicate with. How does Stacking the Odds work? We envisage all cancer charities signing up to this initiative, collectively grouping their prevention work under this banner. Charities would commit to adding on their website: A ‘Stacking the Odds’ logo which sits alongside content on prevention An explanation of what Stacking the Odds is, why it matters for their charity and why they have signed up Generic content – common content across each charity that signs up – that uses agreed links to external and neutral websites that provide information on how to change lifestyle behaviours e.g. diet, exercise etc Cancer site specific content on action that can be taken to reduce that particularly type of cancer. Both individually and collectively, and in addition to the promoting this on websites, charities would seek to market/promote this initiative as it goes about its day to day communications around prevention be that face to face, written or digital. Ultimately, we want this phrase to get into people’s psyche, to empower and inspire them to take action, and to reduce the numbers developing cancer. It provides cancer charities with a tool which is both collective and collaborative, while being individual and flexible. We developed them using the European Code Against Cancer – 12 ways to reduce your cancer risk.
- You can also help any stack the odds by ensuring: Your immediate living environment does not cause cancer by following health & safety instructions at work and by taking action to reduce high radon levels in your home. Any children are vaccinated for Hepatitis B and Human Papillomavirus (HPV) Note: These six key actions can also help to prevent against a recurrence of cancer.
- Working Group meets to flesh out the idea in more detail including structure, content and delivery by Christmas 2014. Working Group reports back to the Coalition with final proposal for agreement in January 2015 The initiative launches at the Scottish Cancer Prevention Network conference in early February 2015 Individual charities commence signing up and implementing agreed activity including promotion of the initiative. Stacking the Odds is an initiative which will be driven by the Scottish Cancer Coalition but it requires the support of member charities to deliver the message. We are very keen to hear what you think of this idea and what you think of the risk factors and links that are included. Also, at this stage, we would welcome an expression of interest in supporting the Stacking the Odds message? Once we have gathered in views of members charities, we will make any amends as necessary and then formally ask members to sign up. We are hoping to launch Stacking the Odds at the Scottish Cancer Prevention Network on 4 February 2015 so aim to have garnered some broad support.