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Case Study Examples from Keone Chong

Case studies by Keone Chong for his agency. Using the format of Challenge, Solution, Results. Based on our conversations during the webinar on "Now what? 
Navigating the New Normal"

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Case Study Examples from Keone Chong

  1. 1. PÜRBLACK How do you create a brand, impactful identity and ecommerce platform for a new world class nutraceutical product? Our Role
 Brand identity, packaging, product photography, website, ecommerce, email marketing, SEO, sales optimization, social media and brand extensions. About Pürblack is a natural supplement and supreme healing food in Ayurveda and Eastern European naturopathic medicine. It provides superior mental performance and enhanced performance naturally.
  2. 2. CHALLENGE 
 How do you design for growth? How can brand driven user experience make a difference for a young product. SOLUTION 
 “How do we get Pürblack to grow?” was the question that Nodari Rizun the CEO of Pürblack gave us as a directive. Our solutions centered around market awareness for the brand. We started by ensuring that the design of the brand identity and user experience was far above others in the space followed by a focus on customer acquisition. We conducted work sessions to identify customer values and customer needs. These customer insights allowed us to create higher fidelity content for the website and sales materials. In a very crowded marketplace where customers have a hard time discerning between products that offer similar benefits it becomes even more importantly to take a customer driven strategic approach to creating a brand. RESULTS
 As a result of the premium positioning that we created with Pürblack not only where we able to launch and grow we were also able to garner praise and the trust of a discerning customer base. As a result sales have grown, distribution has expanded and the brand has become an international player. In the ultimate form of flattery competitors have begun to copy the look and feel of Pürblack. We now continue to work with Nodari to innovate and stay ahead of the pack.
  3. 3. MOODBOARDS
  4. 4. MOODBOARDS
  5. 5. MOODBOARDS
  6. 6. BRANDING IDENTITY
  7. 7. Pürblack.comDIGITAL
  8. 8. Pürblack.comPürblack.com Pürblack.comPürblack.com DIGITAL
  9. 9. Pürblack.comPürblack.com Pürblack.comPürblack.com DIGITAL
  10. 10. DIGITAL
  11. 11. Modus delivers. Period. They helped me grow from fledgling idea to creating an international product. Their design, tech, ecommerce and online marketing experience are the real deal. I can truly called the Modus team my friends and partners.” Nodari Rizum, CEO, Pürblack “
  12. 12. FORMOSA GROUP How do we identify the true market place value of a premier sound post production powerhouse? OUR ROLE
 Strategy, User Experience, Web Design, Brand Identity, Advertising and Email Marketing. ABOUT The Formosa Group is one of the premier full service post production companies serving independent and studio film making and content creators. Launched in the summer of 2013 Formosa Group is home to the most creative and well respected supervising sound editors, sound designers, music editors and commercial ADR and re-recording mixers in the entertainment industry.
  13. 13. CHALLENGE 
 Newly formed Formosa Group brings together some of the entertainment industry's most prolific creative talent under one roof. The challenge was to give one clear voice to the company while at the same time allowing each division to speak to their individual customers. Most importantly to introduce them to the entire suite of products available and the flexibility to leverage their full breadth of talent and services. SOLUTION 
 After running into actor Tommy Lee Jones in the parking lot we started by conducting a strategic work session in the vintage hollywood bungalows that house the Formosa offices. During our session we defined the Formosa brand attributes, defined customer profiles and business goals. In addition we crafted the narrative of their sales process, brand identity and naming conventions for all of their locations. This was followed by the creation of their main website plus each of their divisions; Features, Music Editorship, Interactive, Villa and Broadcast. Finally we created created a comprehensive communications strategy and designed sales materials, business stationery, marketing templates, signage, advertising and social media. RESULTS
 Formosa Group now has a cohesive brand identity and a world class website that effectively tells their story of creative excellence and production flexibility while highlighting their talent and sharing their stories. This has resulted in better visibility in the entertainment market and validation of their creative success. Modus has become a true strategic partner in the success and expansion of the Formosa Group brand.
  14. 14. FORMOSA GROUP STYLESCAPES
  15. 15. Pürblack.comPürblack.com Pürblack.comPürblack.com DIGITAL
  16. 16. Pürblack.comPürblack.com Pürblack.comPürblack.com DIGITAL
  17. 17. G ROU P B RAND GUIDELI NES STYLE GUIDE
  18. 18. FORMO SA GRO UP // BRAN D GUIDELI NES Formosa Group brand logo. Locations Divisions
  19. 19. Modus has helped give shape and form to our business for the last 2 years. From helping us define our brand and our customers to facilitating the design of our sales process. We now have a great brand identity, great understanding of our market and the needs of our customers. More importantly we have great creative solutions such as our websites, sales materials, email campaigns and advertising that help us share our success stories with existing and future clients.” Bob Rosenthal - CEO, Formos Group “

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  • RoyFBSondakh

    Apr. 24, 2021

Case studies by Keone Chong for his agency. Using the format of Challenge, Solution, Results. Based on our conversations during the webinar on "Now what? 
Navigating the New Normal"

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