Case studies by Keone Chong for his agency. Using the format of Challenge, Solution, Results. Based on our conversations during the webinar on "Now what? 
Navigating the New Normal"

2. PÜRBLACK
How do you create a brand, impactful identity and
ecommerce platform for a new world class nutraceutical
product?
Our Role
Brand identity, packaging, product photography, website,
ecommerce, email marketing, SEO, sales optimization, social
media and brand extensions.
About
Pürblack is a natural supplement and supreme healing food
in Ayurveda and Eastern European naturopathic medicine.
It provides superior mental performance and enhanced
performance naturally.

3. CHALLENGE
How do you design for
growth? How can brand driven
user experience make a
difference for a young
product.
SOLUTION
“How do we get Pürblack to grow?” was the question that
Nodari Rizun the CEO of Pürblack gave us as a directive. Our
solutions centered around market awareness for the brand.
We started by ensuring that the design of the brand identity
and user experience was far above others in the space
followed by a focus on customer acquisition. We conducted
work sessions to identify customer values and customer
needs. These customer insights allowed us to create higher
fidelity content for the website and sales materials. In a very
crowded marketplace where customers have a hard time
discerning between products that offer similar benefits it
becomes even more importantly to take a customer driven
strategic approach to creating a brand.
RESULTS
As a result of the premium positioning that
we created with Pürblack not only where we
able to launch and grow we were also able to
garner praise and the trust of a discerning
customer base. As a result sales have grown,
distribution has expanded and the brand has
become an international player. In the
ultimate form of flattery competitors have
begun to copy the look and feel of Pürblack.
We now continue to work with Nodari to
innovate and stay ahead of the pack.

4. MOODBOARDS

5. MOODBOARDS

6. MOODBOARDS

7. BRANDING IDENTITY

8. Pürblack.comDIGITAL

9. Pürblack.comPürblack.com Pürblack.comPürblack.com
DIGITAL

10. Pürblack.comPürblack.com Pürblack.comPürblack.com
DIGITAL

11. DIGITAL

12. Modus delivers. Period. They helped me grow from fledgling
idea to creating an international product. Their design, tech,
ecommerce and online marketing experience are the real deal.
I can truly called the Modus team my friends and partners.”
Nodari Rizum, CEO, Pürblack
“

14. FORMOSA GROUP
How do we identify the true market place value of a premier
sound post production powerhouse?
OUR ROLE
Strategy, User Experience, Web Design, Brand Identity,
Advertising and Email Marketing.
ABOUT
The Formosa Group is one of the premier full service post
production companies serving independent and studio film
making and content creators. Launched in the summer of
2013 Formosa Group is home to the most creative and well
respected supervising sound editors, sound designers, music
editors and commercial ADR and re-recording mixers in the
entertainment industry.

15. CHALLENGE
Newly formed Formosa Group
brings together some of the
entertainment industry's most
prolific creative talent under one
roof. The challenge was to give
one clear voice to the company
while at the same time allowing
each division to speak to their
individual customers. Most
importantly to introduce them to
the entire suite of products
available and the flexibility to
leverage their full breadth of
talent and services.
SOLUTION
After running into actor Tommy Lee Jones in the parking lot
we started by conducting a strategic work session in the
vintage hollywood bungalows that house the Formosa
offices. During our session we defined the Formosa brand
attributes, defined customer profiles and business goals. In
addition we crafted the narrative of their sales process,
brand identity and naming conventions for all of their
locations. This was followed by the creation of their main
website plus each of their divisions; Features, Music
Editorship, Interactive, Villa and Broadcast. Finally we
created created a comprehensive communications strategy
and designed sales materials, business stationery,
marketing templates, signage, advertising and social media.
RESULTS
Formosa Group now has a cohesive brand
identity and a world class website that
effectively tells their story of creative
excellence and production flexibility while
highlighting their talent and sharing their
stories. This has resulted in better visibility in
the entertainment market and validation of
their creative success. Modus has become a
true strategic partner in the success and
expansion of the Formosa Group brand.

16. FORMOSA GROUP STYLESCAPES

21. Pürblack.comPürblack.com Pürblack.comPürblack.com
DIGITAL

22. Pürblack.comPürblack.com Pürblack.comPürblack.com
DIGITAL

23. G ROU P
B RAND GUIDELI NES
STYLE GUIDE

24. FORMO SA GRO UP // BRAN D GUIDELI NES
Formosa Group brand logo. Locations Divisions

25. Modus has helped give shape and form to our business for the
last 2 years. From helping us define our brand and our
customers to facilitating the design of our sales process. We
now have a great brand identity, great understanding of our
market and the needs of our customers. More importantly we
have great creative solutions such as our websites, sales
materials, email campaigns and advertising that help us share
our success stories with existing and future clients.”
Bob Rosenthal - CEO, Formos Group
“