In 2014 I uploaded my personal CORE process to SlideShare. It propelled my narrative to where it is today. I am doing it again now in 2019 knowing that it will do the same. CORE opens a portal into the next phase of the reality you want to create.

1. PERSONAL CORE
Nov 5th, 2019. Let it be so.
José Caballer

2. !2
Wise
Calming
KnowledgableWitty
Voice
Confidence
Grounded
EmpoweredInspired
Feeling
Purpose
Vision
Life
Growth
Clarity
Impact
CORE Attributes

3. !3
WISE
CALMING
KNOWLEDGABLE
WITTY
Voice
CONFIDENT
Feeling Impact
INSPIREDGROUNDED
EMPOWERED
LIFE
GROWTH
CLARITY
VISION
PURPOSE
CONNECTION
X-Factor
CORE Attributes

4. Mad libs of top attributes.
X-Factor:
provides to
Name Product / Service
voice.
Customers
way with ain a
Culture Voice
Feeling
to
Impact
Brand Statement
José
Grow inside their purpose
Brand Transformation Powerful Creators
Open & Inclusive
Confident
Connection
Helping them feel
Witty

5. These are the 4 “customer profiles” I serve.
1. AspirationalCo-Creators
Leah Miller
The Transformational Leader
Me
The Thought Leader
Clara Cheng
Designer To Wizard
James De Mendoza
The Designer
Georgia Thompson
The Master Teacher
4. Foundational
2. Past You 3. Transitional You
• Make work meaningful
• Clarity in their offerings
• Community
• Define area of focus
• Define service areas
• To learn leadership
• Create a movement
• Create transformational brand
• Global reach and awareness
• Media output and management
• Healing in community
• Love, affection & deep connections
• A safe space to grow
• Not to feel alone
• A way to be sustainable

6. Aspirational
Co-Creators
Leah Miller
The Transformational Leader
Me
The Thought Leader
Clara Cheng
Designer To Wizard
James De Mendoza
The Designer
Georgia Thompson
The Master Teacher
FoundationalPast You Transitional You
• Make work meaningful
• Clarity in their offerings
• Community
• Define area of focus
• Define service areas
• To learn leadership
• Create a movement
• Create transformational brand
• Global reach and awareness
• Media output and management
• Healing in community
• Love, affection & deep connections
• A safe space to grow
• Not to feel alone
• A way to be sustainable
These are the 4 “customer profiles” I serve.

7. Co-creator 0: Me
Basics
• 45, Single
• Male
• Wizard
• $300,000
• LA, PR, BER
• Designer - Software
• Son of a preacher man
• And a biologist
His Journey
• Grew agency
• Closed agency to pursue life
• Started teaching to help reduce
the pain
• Grew a Youtube channel with
partner
• Took new journey to complete
training: integration module
• Node Activation Complete
What He Needs
• A tribe to share and thrive with
• Deep work
• Financial and project management
• Media output and management
• Self-care in community
• Love, affection & deep
connections
How He Gets It
• Community teaching platform
• Focus, Discipline & Flow
• Conscious bookkeeper
• Team members to support
• Maintenance program &
coach
• Monthly & Weekly Events
The Thought Leader
Name: Me

8. Co-creator 1: Transformational Leader
Basics
• 51
• Female
• Divorced
• CEO of Leadership Company
• $1,500,000
• Transformational Leader
• Media Personality
• NYTimes Best Selling Author
Her Journey
• Started in the fashion world in
media
• Started wellness company
• Got Masters Degree from USM
• Started coaching media
companies
• Created popular Podcast
• Wrote Best Seller
What She Needs
• To build an online education and
community platform
• Create a movement
• Launch a transformational brand
• Launch app
• Global reach and awareness
How Does She Get It
• Product development and
guidance
• Partner to produce movement
• Brand strategy and execution
• Developer and design team
• Create media platform

9. Co-Creator 2: The Designer
Basics
• 29
• Relationships
• Male
• Small boutique practice
• Costa Rica
• 1 year
• Used to work at big agency
• Partners, Julia - Designer / Illustrator
His Journey
• He wants to grow from freelance to an
agency
• Need enough to live
• Work life / balance
• grow a following
• Wants ot hire others
• Knowing what is stopping him
Needs
• How to hire others
• To know how to run an agency
• Find new clients
• How to flow
• Clear steps in a process
• Make work meaningful
• Clarity in their offerings
• Community
Solution
• Hiring process / confidence
• Tools and tips on running agency
• Case study + process
• Define your purpose
• Focus by defining your life & business
• Sharing your stories
The Designer
Name: James De Mendoza

10. Co-Creator 3: Designer to Wizard
Basics
• 33
• Female
• Graphic Designer
• 7 years
• Has a partner
• She makes about $65,000
• Lives in Los Angeles
Her Journey
• Want’s to be a healer
• She has been the joy of all her teams
• Love’s working in teams
• She is an amazing writer
• She is concerned that she can’t make a
living
• She wants to do a gradual transition
What She Needs
• To know it’s ok to be both / Confidence
• Create a steady income source
• She needs a space to practice
• Community to work with
• To know what area and who she wants to
work with
• What she is going to do for them
(transformational work)
• To learn more and more about how to be a
transformational leader
How She Gets It
• Applied knowledge (experience)
• A system to understand sales
• Offline and online event/ space
• Like minded people
• A way to define her area of focus
• Modalities / stories of others
• Easy to understand and implement
tools, schedules & homework.
Designer to Wizard
Name: Clara Cheng

11. Co-Creator 4: The Master Teacher
Basics
• 46
• Female
• Currently traveling
• Visited Ghana, Guatemala, Sao
Paulo
• Based in Ojai CA.
Her Journey
• Used to be an Architect
• Took Yoga Teachers Training
• Started a “Athlesuire” yoga
Fashion Line
• Burned out
• Went through DOS
• Reiki, Ayuvera and Energy work
• Wants to learn from each other
What She Needs
• To know that it’s ok. She is not
alone.
• Someone to share her ideas with
that she feels safe
• A safe space to learn and grow
and teach
• Not to feel alone
• A way to be sustainable and thrive
How She Get Its
• To see other’s sharing their story
• Online & IRL conversational
events to listen to her
• Safe monthly forums
• A present community with
strong connections
• Platform that gives her an
audience and tools to teach
The Master Teacher
Name: Georgia Thompson

12. Sustainability (Revenue)
Term Describe how I make my life sustainable Desireablity Doability Total
S Budget 10 7 17
S Product / CORE 2.0 released 10 9 19
M Create Mastermind groups with membership fees 9 8 17
M Workshops / Retreats / Conferences 10 6 16

13. Awareness / Community Building
Term Description Desireablity Doability Total
L Start writing a Book 9 7 16
S Daily / Blog 10 6 16
L Youtube Channel 10 7 17
S Public doc with experiences 8 9 16
S Instagram Stories 9 8 17
S Design / Healers Pro Group 10 9 19
Impact Obtainable

14. Operations / Efficiency
Term Description Desireablity Doability Total
S Set up Mailchimp / Signup Page 9 8 17
S Integrate webinar attendees into my mailing list / Automating 10 9 19
S Masters Circle 4 (People) 10 9 19
S Set Deadlines 10 9 19
L CORE Stories / Put them out / With examples 9 8 17
Impact Obtainable

15. NEEDS
Make work meaningful
Create a steady income source
Not to feel alone
SOLUTIONSVALUE
Purpose driven work
Business model
Co-Creator community
Define purpose
Learn sales
Mastermind group
RESULTSOUTPUT
Purpose exercise
Playbook
Weekly Calls INPUT
Excitement
Visibility
Revenue
Time
Co-Creators
Budget
BELIEF
CORE DESIGN
ALCHEMY

16. APPENDIX

17. Sustainability (Revenue)
Term Describe how I make my life sustainable Desireablity Doability Total
S Budget 10 7 17
S Product / CORE 2.0 released 10 9 19
M Other kits / Brand Masterclass 7 8 15
S Reconnect with Chris Do 9 7 16
M Create Mastermind groups with membership fees 9 8 17
L Coaching succesful creative entrepreneurs to become teachers 7 7 14
L Speaking fees 10 7 17
M Workshops / Retreats / Conferences 10 6 16
Impact
Capability
Obtainable

18. Awareness / Community Building
Term Description Desireablity Doability Total
L Start writing a Book 9 7 16
S Daily / Blog 10 6 16
L Youtube Channel 10 7 17
M Youtube Guest 8 8 16
M Collabs 9 6 16
S Public doc with experiences 8 9 16
S Instagram Stories 9 8 17
S Design / Healers Pro Group 10 9 19
Impact Obtainable

19. Operations / Efficiency
Term Description Desireablity Doability Total
S Set up Mailchimp / Signup Page 9 8 17
S Integrate webinar attendees into my mailing list / Automating 10 9 19
M Get assistant / Set up PROTOCOLs 8 6 14
S Masters Circle 4 (People) 10 9 19
M Create Sub Circles / Paired Programming 10 7 17
S Set deadlines 10 9 19
L Set up post CORE Integration Program 7 7 14
L CORE Stories / Put them out / With examples 9 8 17
L Most creative way you have used CORE 10 9 19
Impact Obtainable