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WWW.THESOUNDHQ.COM
THE SOUND RESEARCH @
INNOVATION UNCENSORED
LEARNED FROM THE
WORLDS LEADING
INNOVATORS!
10 LESSONS WE
2
...speakers that were truly thought provoking and inspiring
THIS YEARS INNOVATION UNCENSORED EVENT HELD APRIL 10TH AT THE TIMES
CENTER, NYC PLAYED HOST TO AN AMAZING PANEL OF SPEAKERS...
The New
Customer
Experience
The secret to
building a cult
brand
Entrepreneurship,
innovation and
empowerment
How to lead a
creative
company
How crowd
funding will
continue to
disrupt the
classroom
Why innovation is
everything
What happens
when competitors
collaborate
Evernote’s China
Cheat Sheet
Why Aereo will
prevail
Inside PepsiCo’s
playbook
3
THEY SPOKE ABOUT...
4
We were lucky enough to
attend, take in and be inspired
by their thinking... in the spirit
of transparency and
conversation, we wanted to
share our takeaways with you.
Here we go...!
5
“Most	
  problems	
  have	
  been	
  solved	
  already,	
  it’s	
  more	
  about	
  how	
  do	
  we	
  learn	
  and	
  
solve	
  them	
  more	
  ef9iciently”
	
  Chelsea	
  Clinton
Business today is more about
refining than re-inventing the wheel
#1
6
“We’re	
  now	
  seeing	
  a	
  con9luence	
  of	
  government	
  and	
  business	
  at	
  not	
  just	
  the	
  
national	
  but	
  state	
  and	
  even	
  local	
  level...	
  There	
  are	
  now	
  more	
  people	
  in	
  New	
  
York	
  selling	
  on	
  Etsy	
  than	
  there	
  are	
  cab	
  drivers”	
  
Chad	
  Dickerson,	
  CEO	
  Etsy
...and craft entrepreneurship is
revitalizing industry. Everywhere!
7
“Don’t	
  show	
  up	
  one	
  guy	
  one	
  day,	
  and	
  then	
  another	
  guy	
  the	
  next	
  day	
  -­‐	
  no	
  one	
  
will	
  know	
  how	
  to	
  be	
  friends	
  with	
  you”	
  
Sophia	
  Amorusu,	
  Founder	
  and	
  CEO	
  Nasty	
  Gal
Brands need to give people something
that’s compelling, consistent and
transparent - it needs to feel real
#2
8
“Brands	
  are	
  still	
  best	
  experienced	
  in	
  the	
  real	
  world”	
  
Sophia	
  Amorusu,	
  Founder	
  and	
  CEO	
  Nasty	
  Gal
...because while digital breaks
down barriers to entry, it’s still all
about the experience
9
“Being	
  a	
  cult	
  brand	
  to	
  me	
  is	
  when	
  people	
  like	
  us,	
  and	
  other	
  people	
  
don’t	
  know	
  why”	
  
James	
  Freeman,	
  Founder	
  and	
  CEO	
  Blue	
  Bottle	
  Coffee
Building a “cult” brand, depends on
having very clear values that your
community can understand and share
#3
“I	
  wanted	
  to	
  create	
  something	
  that	
  was	
  the	
  anti-­‐thesis	
  of	
  the	
  rat-­‐race	
  
mentality.....ToughMudder	
  is	
  about	
  building	
  something	
  bigger	
  than	
  yourself”	
  
Will	
  Dean,	
  Founder	
  and	
  CEO	
  ToughMudder
...something that’s founded on a
bigger premise, a goal your
community can share, shape, re-
interpret and work towards
10
11
“If	
  it’s	
  too	
  perfect,	
  too	
  pre-­‐meditated	
  it’s	
  going	
  to	
  put	
  people	
  on	
  edge”	
  
James	
  Freeman,	
  Founder	
  and	
  CEO	
  Blue	
  Bottle	
  Coffee
...principals that guide the brand
without micro-managing or over-
engineering its journey
12
“With	
  modern	
  day	
  food	
  there’s	
  very	
  little	
  new	
  invention	
  and	
  a	
  lot	
  of	
  collage.	
  
It’s	
  about	
  seeing	
  something	
  and	
  thinking	
  how	
  can	
  i	
  do	
  this	
  in	
  my	
  voice”	
  
Seamus	
  Mullen,	
  Chef	
  and	
  Owner	
  Tertulia	
  and	
  El	
  Comado
By changing the paradigm and seeing
the landscape as a communal
marketplace, you can be inspired by
the competition not afraid of it
#4
13
“I’m	
  not	
  competing	
  with	
  the	
  guy	
  down	
  the	
  street,	
  i’m	
  competing	
  with	
  myself	
  -­‐	
  
people	
  need	
  to	
  love	
  what	
  i	
  do”	
  
Christian	
  Pappanicholas,	
  Chef	
  and	
  Owner,	
  Resto	
  and	
  The	
  Cannibal
...because ultimately it’s about you
and your offer. If you build
something great, they will come
14
“Understand	
  that	
  you’re	
  going	
  to	
  be	
  wrong	
  way	
  more	
  often	
  than	
  you’re	
  right	
  because	
  
creativity	
  is	
  about	
  solving	
  problems,	
  when	
  we	
  9irst	
  put	
  something	
  up	
  it	
  usually	
  sucks”	
  
Ed	
  Catmull,	
  President	
  Pixar	
  and	
  Disney	
  Animation	
  Studios
Embrace the “ugly baby” and try not to
over-romanticize the creative process
#5
15
“The	
  cost	
  of	
  preventing	
  mistakes	
  is	
  far	
  greater	
  than	
  the	
  cost	
  of	
  9ixing	
  them	
  -­‐	
  
mistakes	
  are	
  an	
  indication	
  that	
  you’re	
  trying	
  something	
  new”	
  
Ed	
  Catmull,	
  President	
  Pixar	
  and	
  Disney	
  Animation	
  Studios
...don’t be afraid of making
mistakes, see them as stepping
stones or fuel for the process
16
“A	
  mediocre	
  team	
  will	
  take	
  a	
  good	
  idea	
  and	
  screw	
  it	
  up.	
  A	
  great	
  team	
  will	
  take	
  
a	
  mediocre	
  idea	
  and	
  9ix	
  it	
  or	
  make	
  it	
  better”	
  
Ed	
  Catmull,	
  President	
  Pixar	
  and	
  Disney	
  Animation	
  Studios
...understand that the right team is
almost always the hardest thing to
put in place
17
“Think	
  big,	
  but	
  start	
  small	
  -­‐	
  test	
  the	
  market,	
  tell	
  your	
  story,	
  9ind	
  out	
  what	
  works	
  then	
  
re-­‐tell	
  it”	
  
Troy	
  Carter,	
  CEO	
  Atom	
  Factory
Look to find that “slow bake” magic, the
journey of a thousand miles starts with a
single step
#6
18
“There’s	
  something	
  special	
  about	
  the	
  discovery	
  process	
  as	
  you’re	
  starting	
  out,	
  
it	
  makes	
  things	
  more	
  meaningful”	
  
Troy	
  Carter,	
  CEO	
  Atom	
  Factory
...that way you build deeper connections,
ones that both sides commit to and take
an interest in helping grow
19
“The	
  view	
  from	
  the	
  front	
  lines	
  is	
  often	
  where	
  it’s	
  at	
  its	
  clearest”	
  
Charles	
  Best,	
  Founder	
  and	
  CEO	
  Donorschoose.org
Your community are best positioned
(and motivated) to solve the
imperfections they see with the market
#7
20
“They	
  may	
  not	
  typically	
  adopt	
  9irst,	
  but	
  the	
  teachers	
  with	
  years	
  and	
  years	
  of	
  experience	
  
are	
  such	
  a	
  powerful	
  force	
  -­‐	
  they’ve	
  got	
  so	
  much	
  pent	
  up	
  creativity	
  because	
  they’ve	
  gone	
  
without	
  something	
  like	
  this	
  for	
  so	
  long”	
  
Charles	
  Best,	
  Founder	
  and	
  CEO	
  Donorschoose.org
...experience always counts, but is so
much more powerful when linked with
new perspectives and innovations
21
“Think	
  about	
  all	
  the	
  free	
  stationary	
  businesses	
  basically	
  let	
  their	
  interns	
  steal,	
  those	
  supplies	
  are	
  
invaluable	
  to	
  teachers	
  around	
  the	
  country”	
  
Anil	
  Dash,	
  Founder	
  and	
  CEO	
  ThinkUp
...because things you take for granted
can impart huge change when
introduced in a different context
22
“When	
  we	
  were	
  looking	
  at	
  China	
  as	
  a	
  new	
  market,	
  we	
  constantly	
  asked	
  ourselves	
  
how	
  does	
  this	
  improve	
  us	
  or	
  our	
  mission?”	
  
Phil	
  Libin,	
  CEO	
  Evernote
Growth shouldn’t occur just for
growths sake
#8
23
“You’ve	
  got	
  to	
  maintain	
  that	
  element	
  of	
  locality	
  if	
  you	
  want	
  to	
  continue	
  to	
  foster	
  
a	
  two	
  way	
  conversation”	
  
Phil	
  Libin,	
  CEO	
  Evernote
...and the value of local knowledge
is, well it’s invaluable
24
“It	
  differs	
  from	
  corporate	
  social	
  responsibility	
  in	
  our	
  eyes	
  because	
  it’s	
  how	
  we	
  make	
  
our	
  money,	
  not	
  how	
  we	
  spend	
  it”	
  
Indra	
  Nooyi,	
  Chairman	
  and	
  CEO	
  PepsiCo
Merge performance with a
purpose in everything you do
#9
25
“The	
  process	
  (eating	
  Dorito’s)	
  almost	
  always	
  involved	
  licking	
  their	
  hands	
  periodically	
  and	
  
tipping	
  the	
  bag	
  out	
  at	
  the	
  end	
  to	
  get	
  all	
  the	
  spices	
  and	
  crumbs	
  -­‐	
  great	
  for	
  the	
  guys,	
  but	
  not	
  how	
  
many	
  women	
  wanted	
  to	
  eat	
  a	
  bag	
  -­‐	
  so	
  we	
  had	
  to	
  re-­‐think	
  it,	
  how	
  do	
  we	
  make	
  it	
  more	
  feminine?”	
  
Indra	
  Nooyi,	
  Chairman	
  and	
  CEO	
  PepsiCo
...seek to provide a totally inclusive
product experience, think about it on
a human level and perspective
26
“This	
  is	
  a	
  vision	
  company	
  and	
  we	
  believe	
  at	
  the	
  very	
  least	
  it’s	
  a	
  step	
  in	
  the	
  right	
  
direction.	
  We’re	
  going	
  to	
  build	
  something	
  and	
  the	
  market	
  will	
  decide	
  if	
  it	
  has	
  merit”	
  
Chet	
  Kanojia,	
  CEO	
  Aereo
Trust in your vision and be
prepared to take chances
#10
27
“Chet	
  Kanojia	
  is	
  the	
  Kanye	
  West	
  of	
  tech”	
  
Baratunde	
  Thurston,	
  emcee	
  for	
  the	
  day	
  and	
  CEO	
  Cultivated	
  Wit
..and if all else fails, remember
you’re a f***ing rockstar...!!!
28
KEEP THE
CONVERSATION
GOING!!!
We’d	
  love	
  to	
  hear	
  from	
  you,	
  get	
  in	
  touch	
  if....
You	
  were	
  there	
  and	
  have	
  more	
  to	
  add
You	
  want	
  to	
  understand	
  anything	
  in	
  a	
  little	
  more	
  depth
You’re	
  curious	
  about	
  what	
  this	
  means	
  for	
  your	
  industry,	
  brand	
  or	
  company
Or	
  even	
  if	
  you’re	
  just	
  curious	
  in	
  general,	
  we’re	
  here	
  to	
  help!
LEARNINGS FROM THE WORLDS LEADING INNOVATORS
WWW.THESOUNDHQ.COM
THANK YOUsimon@thesoundhq.com
RESOURCES
COVER http://www.fastcompany.com/3027884/five-reasons-you-should-go-to-fast-companys-innovation-uncensored-conference
SLIDE 2 www.innovationuncensored.com
SLIDE 5 http://www.clintonfoundation.org
SLIDE 6 http://cheerstonovelty.blogspot.ca/2012/10/my-etsy-shop-going-for-handmade-win.html
SLIDE 7 http://www.thecultofstyle.com/2012/06/90s-grunge-rock-on-nastygal.html
SLIDE 8 http://micahhorner.com
SLIDE 9 http://blog.bluebottlecoffee.com/
SLIDE 10 www.aspirept.biz%2Faspire-performance%2Ftough-mudder-2013.htm&ei=Df9OU_WzBqbl.tiff
SLIDE 11 http://www.bluebottlecoffee.com/our-story
SLIDE 12 http://ny.eater.com/tags/el-colmado & http://seamusmullen.com/
SLIDE 13 http://www.cannibalnyc.com/photos
SLIDE 14 http://www.fanpop.com/clubs/monsters-inc/images/7784896/title/boo-sully-screencap
SLIDE 15 http://www.wallpaperez.org/movie/zoom/Ratatouille-wallpaper-548.html
SLIDE 16 http://cartoonpapers.com/the-incredibles-wallpaper-for-ipad/
SLIDE 17 www.zinnphoto.com%2Fportraits%2Ftroy-carter-4_13_112.html&ei=jshOU4rGJcmtsQTbm.tiff
SLIDE 18 http://www.allmusic.com/artist/john-legend-mn0000814387
SLIDE 19 http://www.fastcompany.com/most-innovative-companies/2014/donors-choose-org
SLIDE 20 http://www.coetail.com/lwalter/2012/04/23/the-ipads-are-coming/
SLIDE 21 http://help.donorschoose.org/euf/assets/images/answers/Fantastic%20Feedback/FF%20Photos/Fillers/Just%20Students/Picture4.jpg
SLIDE 22 http://thenextweb.com/asia/2012/12/18/evernote-launches-dedicated-trunk-app-store-for-chinese-yinxiang-biji-service/
SLIDE 23 http://conservationmagazine.tiff
SLIDE 24 http://Flivingthepromise.pepsicoblogs.com%2Ftag%2Fperformance-wit.tiff
SLIDE 25 http://leslie-questionoftheday.blogspot.ca/2011_05_01_archive.html
SLIDE 26 http://www.crainsnewyork.com/article/20140110/TECHNOLOGY/140119988/court-to-rule-on-aereo-web-tv-service
SLIDE 27 http://ludditestereo.com/2013/06/23/yeezus-kanye-west-album-review/
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Essential business lessons from the world's leading innovators

  • 1. 1 WWW.THESOUNDHQ.COM THE SOUND RESEARCH @ INNOVATION UNCENSORED LEARNED FROM THE WORLDS LEADING INNOVATORS! 10 LESSONS WE
  • 2. 2 ...speakers that were truly thought provoking and inspiring THIS YEARS INNOVATION UNCENSORED EVENT HELD APRIL 10TH AT THE TIMES CENTER, NYC PLAYED HOST TO AN AMAZING PANEL OF SPEAKERS...
  • 3. The New Customer Experience The secret to building a cult brand Entrepreneurship, innovation and empowerment How to lead a creative company How crowd funding will continue to disrupt the classroom Why innovation is everything What happens when competitors collaborate Evernote’s China Cheat Sheet Why Aereo will prevail Inside PepsiCo’s playbook 3 THEY SPOKE ABOUT...
  • 4. 4 We were lucky enough to attend, take in and be inspired by their thinking... in the spirit of transparency and conversation, we wanted to share our takeaways with you. Here we go...!
  • 5. 5 “Most  problems  have  been  solved  already,  it’s  more  about  how  do  we  learn  and   solve  them  more  ef9iciently”  Chelsea  Clinton Business today is more about refining than re-inventing the wheel #1
  • 6. 6 “We’re  now  seeing  a  con9luence  of  government  and  business  at  not  just  the   national  but  state  and  even  local  level...  There  are  now  more  people  in  New   York  selling  on  Etsy  than  there  are  cab  drivers”   Chad  Dickerson,  CEO  Etsy ...and craft entrepreneurship is revitalizing industry. Everywhere!
  • 7. 7 “Don’t  show  up  one  guy  one  day,  and  then  another  guy  the  next  day  -­‐  no  one   will  know  how  to  be  friends  with  you”   Sophia  Amorusu,  Founder  and  CEO  Nasty  Gal Brands need to give people something that’s compelling, consistent and transparent - it needs to feel real #2
  • 8. 8 “Brands  are  still  best  experienced  in  the  real  world”   Sophia  Amorusu,  Founder  and  CEO  Nasty  Gal ...because while digital breaks down barriers to entry, it’s still all about the experience
  • 9. 9 “Being  a  cult  brand  to  me  is  when  people  like  us,  and  other  people   don’t  know  why”   James  Freeman,  Founder  and  CEO  Blue  Bottle  Coffee Building a “cult” brand, depends on having very clear values that your community can understand and share #3
  • 10. “I  wanted  to  create  something  that  was  the  anti-­‐thesis  of  the  rat-­‐race   mentality.....ToughMudder  is  about  building  something  bigger  than  yourself”   Will  Dean,  Founder  and  CEO  ToughMudder ...something that’s founded on a bigger premise, a goal your community can share, shape, re- interpret and work towards 10
  • 11. 11 “If  it’s  too  perfect,  too  pre-­‐meditated  it’s  going  to  put  people  on  edge”   James  Freeman,  Founder  and  CEO  Blue  Bottle  Coffee ...principals that guide the brand without micro-managing or over- engineering its journey
  • 12. 12 “With  modern  day  food  there’s  very  little  new  invention  and  a  lot  of  collage.   It’s  about  seeing  something  and  thinking  how  can  i  do  this  in  my  voice”   Seamus  Mullen,  Chef  and  Owner  Tertulia  and  El  Comado By changing the paradigm and seeing the landscape as a communal marketplace, you can be inspired by the competition not afraid of it #4
  • 13. 13 “I’m  not  competing  with  the  guy  down  the  street,  i’m  competing  with  myself  -­‐   people  need  to  love  what  i  do”   Christian  Pappanicholas,  Chef  and  Owner,  Resto  and  The  Cannibal ...because ultimately it’s about you and your offer. If you build something great, they will come
  • 14. 14 “Understand  that  you’re  going  to  be  wrong  way  more  often  than  you’re  right  because   creativity  is  about  solving  problems,  when  we  9irst  put  something  up  it  usually  sucks”   Ed  Catmull,  President  Pixar  and  Disney  Animation  Studios Embrace the “ugly baby” and try not to over-romanticize the creative process #5
  • 15. 15 “The  cost  of  preventing  mistakes  is  far  greater  than  the  cost  of  9ixing  them  -­‐   mistakes  are  an  indication  that  you’re  trying  something  new”   Ed  Catmull,  President  Pixar  and  Disney  Animation  Studios ...don’t be afraid of making mistakes, see them as stepping stones or fuel for the process
  • 16. 16 “A  mediocre  team  will  take  a  good  idea  and  screw  it  up.  A  great  team  will  take   a  mediocre  idea  and  9ix  it  or  make  it  better”   Ed  Catmull,  President  Pixar  and  Disney  Animation  Studios ...understand that the right team is almost always the hardest thing to put in place
  • 17. 17 “Think  big,  but  start  small  -­‐  test  the  market,  tell  your  story,  9ind  out  what  works  then   re-­‐tell  it”   Troy  Carter,  CEO  Atom  Factory Look to find that “slow bake” magic, the journey of a thousand miles starts with a single step #6
  • 18. 18 “There’s  something  special  about  the  discovery  process  as  you’re  starting  out,   it  makes  things  more  meaningful”   Troy  Carter,  CEO  Atom  Factory ...that way you build deeper connections, ones that both sides commit to and take an interest in helping grow
  • 19. 19 “The  view  from  the  front  lines  is  often  where  it’s  at  its  clearest”   Charles  Best,  Founder  and  CEO  Donorschoose.org Your community are best positioned (and motivated) to solve the imperfections they see with the market #7
  • 20. 20 “They  may  not  typically  adopt  9irst,  but  the  teachers  with  years  and  years  of  experience   are  such  a  powerful  force  -­‐  they’ve  got  so  much  pent  up  creativity  because  they’ve  gone   without  something  like  this  for  so  long”   Charles  Best,  Founder  and  CEO  Donorschoose.org ...experience always counts, but is so much more powerful when linked with new perspectives and innovations
  • 21. 21 “Think  about  all  the  free  stationary  businesses  basically  let  their  interns  steal,  those  supplies  are   invaluable  to  teachers  around  the  country”   Anil  Dash,  Founder  and  CEO  ThinkUp ...because things you take for granted can impart huge change when introduced in a different context
  • 22. 22 “When  we  were  looking  at  China  as  a  new  market,  we  constantly  asked  ourselves   how  does  this  improve  us  or  our  mission?”   Phil  Libin,  CEO  Evernote Growth shouldn’t occur just for growths sake #8
  • 23. 23 “You’ve  got  to  maintain  that  element  of  locality  if  you  want  to  continue  to  foster   a  two  way  conversation”   Phil  Libin,  CEO  Evernote ...and the value of local knowledge is, well it’s invaluable
  • 24. 24 “It  differs  from  corporate  social  responsibility  in  our  eyes  because  it’s  how  we  make   our  money,  not  how  we  spend  it”   Indra  Nooyi,  Chairman  and  CEO  PepsiCo Merge performance with a purpose in everything you do #9
  • 25. 25 “The  process  (eating  Dorito’s)  almost  always  involved  licking  their  hands  periodically  and   tipping  the  bag  out  at  the  end  to  get  all  the  spices  and  crumbs  -­‐  great  for  the  guys,  but  not  how   many  women  wanted  to  eat  a  bag  -­‐  so  we  had  to  re-­‐think  it,  how  do  we  make  it  more  feminine?”   Indra  Nooyi,  Chairman  and  CEO  PepsiCo ...seek to provide a totally inclusive product experience, think about it on a human level and perspective
  • 26. 26 “This  is  a  vision  company  and  we  believe  at  the  very  least  it’s  a  step  in  the  right   direction.  We’re  going  to  build  something  and  the  market  will  decide  if  it  has  merit”   Chet  Kanojia,  CEO  Aereo Trust in your vision and be prepared to take chances #10
  • 27. 27 “Chet  Kanojia  is  the  Kanye  West  of  tech”   Baratunde  Thurston,  emcee  for  the  day  and  CEO  Cultivated  Wit ..and if all else fails, remember you’re a f***ing rockstar...!!!
  • 28. 28 KEEP THE CONVERSATION GOING!!! We’d  love  to  hear  from  you,  get  in  touch  if.... You  were  there  and  have  more  to  add You  want  to  understand  anything  in  a  little  more  depth You’re  curious  about  what  this  means  for  your  industry,  brand  or  company Or  even  if  you’re  just  curious  in  general,  we’re  here  to  help!
  • 29. LEARNINGS FROM THE WORLDS LEADING INNOVATORS WWW.THESOUNDHQ.COM THANK YOUsimon@thesoundhq.com
  • 31. COVER http://www.fastcompany.com/3027884/five-reasons-you-should-go-to-fast-companys-innovation-uncensored-conference SLIDE 2 www.innovationuncensored.com SLIDE 5 http://www.clintonfoundation.org SLIDE 6 http://cheerstonovelty.blogspot.ca/2012/10/my-etsy-shop-going-for-handmade-win.html SLIDE 7 http://www.thecultofstyle.com/2012/06/90s-grunge-rock-on-nastygal.html SLIDE 8 http://micahhorner.com SLIDE 9 http://blog.bluebottlecoffee.com/ SLIDE 10 www.aspirept.biz%2Faspire-performance%2Ftough-mudder-2013.htm&ei=Df9OU_WzBqbl.tiff SLIDE 11 http://www.bluebottlecoffee.com/our-story SLIDE 12 http://ny.eater.com/tags/el-colmado & http://seamusmullen.com/ SLIDE 13 http://www.cannibalnyc.com/photos SLIDE 14 http://www.fanpop.com/clubs/monsters-inc/images/7784896/title/boo-sully-screencap SLIDE 15 http://www.wallpaperez.org/movie/zoom/Ratatouille-wallpaper-548.html SLIDE 16 http://cartoonpapers.com/the-incredibles-wallpaper-for-ipad/ SLIDE 17 www.zinnphoto.com%2Fportraits%2Ftroy-carter-4_13_112.html&ei=jshOU4rGJcmtsQTbm.tiff SLIDE 18 http://www.allmusic.com/artist/john-legend-mn0000814387 SLIDE 19 http://www.fastcompany.com/most-innovative-companies/2014/donors-choose-org SLIDE 20 http://www.coetail.com/lwalter/2012/04/23/the-ipads-are-coming/ SLIDE 21 http://help.donorschoose.org/euf/assets/images/answers/Fantastic%20Feedback/FF%20Photos/Fillers/Just%20Students/Picture4.jpg SLIDE 22 http://thenextweb.com/asia/2012/12/18/evernote-launches-dedicated-trunk-app-store-for-chinese-yinxiang-biji-service/ SLIDE 23 http://conservationmagazine.tiff SLIDE 24 http://Flivingthepromise.pepsicoblogs.com%2Ftag%2Fperformance-wit.tiff SLIDE 25 http://leslie-questionoftheday.blogspot.ca/2011_05_01_archive.html SLIDE 26 http://www.crainsnewyork.com/article/20140110/TECHNOLOGY/140119988/court-to-rule-on-aereo-web-tv-service SLIDE 27 http://ludditestereo.com/2013/06/23/yeezus-kanye-west-album-review/ RESOURCES - Images