How to Use Email Newsletters & Announcements to Drive Action

2. 2013 Constant Contact All Star Award Winner Kim Butler, The URL Dr. KimButler@TheURLdr.com facebook.com/theurldr @theurldr #theurldrwebinar

3. Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys

4. Agenda What are campaigns, newsletters? Email Email + Social: you have to use both! Next Steps

5. Campaigns & Newsletters | Email | Email + Social | Next Steps

6. marketing Campaigns & Newsletters At its core, marketing is about eliciting a physical and measureable response

7. pull response Campaigns & Newsletters What is a campaign? push content

8. Campaigns & Newsletters What is a newsletter?

9. Campaigns & Newsletters Different types of newsletters Newsletters Keep your audience in- the-know Card or announcement WOW! Custom code email 101001 Business letter Press release

10. Campaigns & Newsletters | Email | Email + Social | What’s Next?

11. What you know that they don’t What you have access to that they don’t “Original” isn’t required… just be interesting and relevant Email What do I write about?

12. Email How much is enough? Focus. Less is more. ? 51% November 2013

13. Email A picture is worth...

14. 14 Email A picture is worth... Pictures get 47% more click-through activity than content without images, but… …don’t over-rely on images! Be sure to use text labels in case images aren’t displayed by the recipient’s mail program. Don’t use images of your content. Remember: your content is viewed on mobile devices… A picture is worth...

15. Email Use images carefully!

16. Email Got pics? Some channels thrive on visuals

17. Email Repurpose & Reuse

18. Who is it “from?” What’s the “subject?” When do you send your communication? Email Now, later or never Three little words that rule your world

19. Email Who is it from? Winning the battle of priorities CAN-SPAM Act go to www.business.ftc.gov and search “CAN-SPAM” How will you be most recognizable?

20. Email Look great Brand consistency

21. Email Subject line Winning the battle of priorities SECONDS WORDS TODAY

22. Email Winning the battle of priorities Tomorrow: Need 3 Hammers – Can You Help? Joe’s Pet Store Newsletter ALERT: Help your dog beat the heat! Children’s Classes Still time! Openings available for children’s classes. March Newsletter

23. Monthly is most common Ask yourself: “When are my readers likely to take the action I want?” Email When to send

24. Email Find your best day Send your e-mail, watch for best response Select 3 days in the week to test Divide your list into 3 groups of people 1 2 3

25. Email Find your best time Select 3 times on the day with the best results Use same 3 groups of people Send email at 3 different times of day, note time with best results 1 2 3

26. Email When to send or post Do not be romanced by a high open rate – measure actions!

27. 67% don’t see images by default Text links get more clicks than buttons Place your logo left or center in email Include company name in text Email Practical advice

28. Key action must be above scroll line Do not give too many choices Make all images clickable (and with text labels) Email Practical advice (and on your mobile device)Test it on yourself!

30. Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 10% 2008

31. Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 87% 2013

32. Email + Social It influences decisions 74% Rely on social networks to guide purchase decisions source: Fedelta 55% Share purchases on social networks source: Fedelta 68% Learn more about a charity if they see a friend posting about it source: MDG Advertising

33. Email + Social Email & Social You have to use both Drive traffic back to your list, email, etc... Amplify your email

34. Email + Social Email + Social

38. Next Steps Tools to expand your reach Simple Share tool

39. Next Steps Tools to expand your reach Social media buttons

40. At register With the check at end of the meal On registration forms Next Steps Tools to expand your reach Offline

41. Web sign-up tool (app for website, Facebook, etc) Next Steps Tools to expand your list Online

42. 44 Next Steps Tools to expand your list Text to Join™ from Constant Contact TXT Scan to Join™ from Constant Contact

43. Content calendar for all channels S M T W T F S 1 2 Tips for Spring • Newsletter • Facebook • Twitter • LinkedIn 3 4 5 6 7 Motivation Monday • Facebook • Pinterest 8 9 10 11 New Product • Newsletter • Facebook • Twitter 12 13 14 Motivation Monday • Facebook • Pinterest 15 16 Staff Pics • Facebook • Instagram • Newsletter 17 18 19 20 21 Motivation Monday • Facebook • Pinterest 22 23 24 Event Photos • Facebook • Twitter 25 26 27 28 Motivation Monday • Facebook • Pinterest 29 Sale • Newsletter • Facebook • Twitter 30 Newsletter • Email • Facebook • Twitter regular newsletter blog post theme days multimedia news/promotions

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48. Halfmoon YogaHalfmoon Yoga B•B•Q Win the chance for your small business to be on the radio To Enter: Like The URL Dr.’s Facebook page

49. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… www.TheURLdr.com Constant Contact Toolkit Want to learn more? PrescriptionsForOnlineSuccess.com Select Webinars and Radio Online webinars & Radio show Want help? 301-363-2710 KimButler@TheURLDr.com The URL Dr. is your partner… © 2014