BuzzFactory is a social media and digital PR consulting agency in Russia that helps international brands implement digital strategies. It analyzes over 250,000 online mentions annually and has worked with 550 influencers on 110 blog marketing campaigns since 2010. The presentation discusses internet usage in Russia, including that over 63 million people access the internet daily, social networks like Vkontakte are hugely popular, mobile internet usage is growing significantly, and e-commerce is a developing sector despite some bottlenecks.
2. BuzzFactory is a social media and digital PR consulting agency helping leading
international brands in implementing their digital strategies in Russia.
Digital Strategies /
Audit and Consulting
Social Media
Management
Blog Marketing /
Digital PR
Visit our website: www.buzzfactory.ru
E-Reputation
Management
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Buzzfactory. Leading online reputation experts
7
EXPERTS
2010
SINCE
1 blogger
2 account manager
1 digital PR specialist
2 ORM experts
1 Strategic executive
International Expertise
High performance formats
110
BLOG MARKETING
CAMPAIGNS
BUZZFACTORY IN NUMBERS
MENTIONS ANALYZED IN 2013
250.000
PUBLISHERS
Exclusive offers
550 INFLUENCERS
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6. 63,5 Millions
Internet users in Russia
50.100.000
Russians
Access the Internet
Every Day
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Year to year evolution
DEC
2012
DEC
2013
NUMBER OF WEB USERS
Web users:Ц 939 061
55
Web users: 63 486 797
13,49%
AVERAGE NUMBER OF ANNUAL WEB VISITS
Website: 178,40 visits
Website: 233,19 visits
AVERAGE USE PER DAY
Website: 09 min 51 sec
Website: 09 min 23 sec
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Usage rates by device
Russian Federation
June 2013
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11. Internet in Russia – Social Networks
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Monthly active users in Dec 2013 (millions)
60
50
40
49 M.
37 M.
30
20
10
0
14 M.
8 M.
5 M.
Dec 2013
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Vkontakte vs. odnoklassniki (Thousands)
Odnoklassniki
Vkontakte
4909,6
Odnoklassniki
Vkontakte *Audience per day
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One user across multiple platforms
By 2015…
45% of Russian
population will be
active on at least
one social network
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Crisis on Social Media?
- Youngster are leaving Facebook
- It is harder to get new fans
- Brand publications are hardly visible
- New network are challenging old one
- Vkontakte is deleting pirate content
- Average time spent on SM decrease
- SM are becoming too commercial
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Russia mobile internet users
Mobile Internet user ID
Education
Age
Sex
First-level
High-school
Post-secondary
Higher education
Male
Female
Region
City population
CFD
SFD
NWF
D
FEF
D
NFD
Moscow
UFD
250 -500 ths.
PFD
NCF
D
St.Petersburg
~ 1 mil. people
500 ths.- 1 mil.
100 - 250 ths.
< 100 ths.
Consumers of mobile Internet generally young (2/3 – younger then 35 years old), highly
educated, and 55% of them live in small cities.
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Frequency of mobile internet use
84% of respondents use mobile internet not less than once per week. Consumers with 2 or
more mobile devices spent about half their time online using mobile Internet.
Frequency of use mobile Internet
Frequency of use mobile Internet
Frequency of use mobile Internet
Frequency of mobile internet use
Period of mobile internet use
Correlation time of using Internet
Tablets
owner
Smartphones
owner
Winter
2013
Daily
2-4 times in week
Once time in week
One time per month and less often
Don’t use
Winter 2013
Spring
2013
Spring 2013
More than 1 time
per week
Winter 2013
Spring 2013
Less than 1 time
per week
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Device preference throughout the day
Most Weekday Tablet Usage Occurs Between 8pm and 9pm
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Forecast value of Russian internet retail
Forecast value Russian Internet-retail 2013-2025
(in bln. US Dollars)
Long-term
> 100 bln.
US Dollars
2020
50-70 bln.
US Dollars
2010
8 bln. US
Dollars
2013
16,5 bln.
US Dollars
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E-commerce market growth vs market size (2013)
Internet Retail Market Size and Growth
(in bln. US Dollars)
USA
China
UK
Japan
Germany
Brazil
Russia
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Penetration rate – international comparison (2013)
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Growth of internet retailers 2007 -2013
Russian Retail Websites with at least Two Order per Day
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E-Commerce Bottlenecks
- Control, quality and cost of logistics
- Online payments
- Customer acquisition
- Customer retention
- Counterfeit and grey market
- Finding skilled and experienced staff
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