Oregon Mortgage Association Social Media Presentation Feb 2017
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Social Success: 9 strategies for using social media and reputation marketing to find more customers and generate bigger profits.
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Oregon Mortgage Association Social Media Presentation Feb 2017
- 1. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits Tim Fahndrich President Third River Marketing Salem, Oregon
- 2. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com 1 4 Massive Trends Affecting Your Business 2 Common Mistakes You Want To Avoid 3 9 Strategies for Success Agenda 4 Your Burning Questions
- 3. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com What is the top thing that you want to get answered before leaving today? Your Burning Questions
- 4. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com 4 Massive Trends Affecting Your Business 4 Act One
- 5. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior 1 Find Your Business 2 Research Products & Services 3 Make Buying Decisions This has changed how consumers …
- 6. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com 1 Search When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent. 4 Main Drivers Of Change
- 7. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com 2 Reputation& Reviews Game Changer: Your Business Is Naked Online When It Comes To Your Reputation. There Is Nowhere To Hide! 73% of consumers look up an average of 10 reviews before making a purchasing decision ~ BrightLocal 92% of consumers trust online reviews as much as personal recommendations ~ Nielsen Study
- 8. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com
- 9. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com 3 Social Media People aren’t just ON social networks. They’re GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.
- 10. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com 4 Mobile HOWEVER … 6 in 10 mobile users will leave a website if it's not optimized for small screens. 60% will NOT waste their time if it's not easy! According to research from Mobile Marketer, 70 percent of all mobile searches result in action within one hour!
- 11. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Mobile-responsive designs
- 12. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND MISCONCEPTIONS 12 Act Two
- 13. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Do you make these mistakes? 13 + Thinking social media and reviews don’t influence your customers or market + Not participating / incomplete profiles + inconsistent or inappropriate activity
- 14. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Dangerous misconceptions 14 + Waste of time / unimportant + only for young people + ROI cannot be measured + you have to be on every network + It is free marketing and gets immediate results
- 15. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com It’s not just young people 15
- 16. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Consistency is the key 16 + Create consistent social profiles across largest networks (twitter, FB, G+, LI, Pinterest) + Create consistent listings on directory and review sites + Post updates on a consistent basis….or else risk being ignored
- 17. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com 9 STRATEGIES FOR SUCCESS WITH REPUTATION & SOCIAL MEDIA 17 Act Three
- 18. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #1: Be where your customers are 18
- 19. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #2: Create complete profiles 19
- 20. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #3: Manage Local Listings 20 Manage Local Visibility Listings
- 21. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation 21
- 22. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #5: Listen to what is being said 22 Keep a finger on the pulse of your customers, competitors, and industry
- 23. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #6: Be real and authentic 23 Be genuine and personable – admit to mistakes, engage your audience, and share stories
- 24. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #7: Create and post compelling content consistently 24 Create valuable content and share with your audience….on a frequent basis.
- 25. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #8: Offer exclusive promotions, contests, giveaways, etc. 25
- 26. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Strategy #9: Advertise To Generate Leads 26 Facebook Twitter Linkedin
- 27. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com The key word is “Social”! 27 + Get out there and BE SOCIAL! + Build the KNOW, LIKE and TRUST Factor + Be PROACTIVE + BE CONSISTENT! REPUTATION & SOCIAL MEDIA WILL PAY OFF!
- 28. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Questions?
- 29. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com
- 30. 503.581.4554 1436 Commercial St. NE, Salem, OR 97301 www.thirdrivermarketing.com Thank You! Tim Fahndrich President
Editor's Notes
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Common mistakes businesses are making in regards to social media/misconceptions/challenges Mistakes Thinking social media doesn’t influence their customers/not for their type of business Not participating in the right places/sites Incomplete profiles Inconsistent activity - want to make sure this makes it in the presentation for sure and that we find some good data around importance Delegating too much Misconceptions Social media is a waste of time Social media doesn’t fit my industry Only the youngs are using social media Social media ROI cannot be measured Social media is pretty easy/unimportant—I’ll give it to the intern to handle Social media can replace your website You have to be on every social network Social media will replace real-life networking Social media is free marketing Social media marketing gets immediate results Challenges Overcoming cultural resistance to social media Lack of resources to maintain consistent effort Social media adoption is perceived as too difficult/overwhelming Measuring ROI is not always easy (and requires some savvy)
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Go where your customers are Have complete profiles Be real/yourself Listen to what is being said Create and post compelling content regularly Actively engage with your community Ask for input Respond to comments, questions, etc. Offer exclusive social promotions, contests, etc. Have a call to action People do what you tell them to! Like Share Subscribe to email list Buy something Advertise
- Intro Why focus on social media? Stats about: Growth of social media Time spent on social media - which sites most popular How are consumers using social media in relation to businesses/purchasing Impact on consumer if business has no social media presence or it stinks