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Wine Conversation 081209


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A presentation to London Bloggers about winery blogs online

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Wine Conversation 081209

  1. A Wine Conversation with London Bloggers 9th December, 2008
  2. <ul><li>Why Social Media & Wine? </li></ul>
  3. <ul><li>Social Media </li></ul><ul><li>“ Multiple platforms that allow and encourage ongoing conversations between passionate, like-minded individuals built on trust, connections and fun” </li></ul><ul><li>“ A space for social objects to develop their personalities through interaction” </li></ul>
  4. <ul><li>Characteristics of Wine </li></ul><ul><li>Global </li></ul><ul><li>Social </li></ul><ul><li>Fragmented </li></ul>
  5. <ul><li>Empower the consumer! </li></ul>
  6. <ul><li>50,000+ Wine Brands </li></ul><ul><li>1,000 Wine Blogs </li></ul><ul><li>But only 4 major UK ‘retailers’ </li></ul>
  7. <ul><li>Wineries can use Social Media to Differentiate and build their Personality </li></ul>
  8. <ul><li>Variety of Winery Blogs </li></ul><ul><li>Technical </li></ul><ul><li>Marketing </li></ul><ul><li>Conversational </li></ul><ul><li>Educational </li></ul>
  9. <ul><li>Some examples: </li></ul><ul><li>Casavides :: casavides .com </li></ul><ul><li>Cortes de Cima :: cortesdecima .com </li></ul><ul><li>Poggio Argentiera :: poggioargentiera .com </li></ul><ul><li>Quevedo Port :: quevedoportwine .com </li></ul><ul><li>[Sherry] :: catavino .net/category/sherry </li></ul><ul><li>Thirst for Rioja :: thirstforrioja .co. uk </li></ul><ul><li>Tintoralba :: tintoralba .com </li></ul><ul><li>Winzerblog :: winzerblog .de </li></ul><ul><li>You should also check out: wineblogger .info </li></ul>
  10. <ul><li>So, what should we be trying to do together? </li></ul>
  11. <ul><li>Break out of the Bubble! </li></ul>
  12. <ul><li>Share the love of wine </li></ul>
  13. <ul><li>Celebrate diversity </li></ul>
  14. <ul><li>Not all wine makes it to supermarket shelves! </li></ul>
  15. <ul><li>A CALL TO ACTION </li></ul>
  16. <ul><li>Taste these wines! </li></ul><ul><li>Learn about their personality through their blogs </li></ul>
  17. <ul><li>Share the experience! </li></ul>
  18. <ul><li>Share the love! </li></ul>
  19. <ul><li>If you need it, here are two incentives … </li></ul>
  20. <ul><li>1. Take a bottle home tonight </li></ul><ul><li>Taste the wines and post a thought to twitter NOW including #ttl </li></ul><ul><li>3 posts chosen at random take a bottle home </li></ul>
  21. <ul><li>2. Win a case of wine for home </li></ul><ul><li>Post your thoughts on the wines or winery blogs on your blog (with links) and ping </li></ul><ul><li>1 draw entry for every wine/winery mentioned </li></ul><ul><li>1 case of 6 bottles of Dinastia Vivanco Crianza (delivered to you) to be won </li></ul><ul><li>Draw takes place 21.12.2008 so post soon! </li></ul>