Social Media, the importance of Communities (and how to get one)

Social media and the new conversations of e-commerce Thomas Purves, April 22, 2007 More: http://thomaspurves.com 3rd Annual Visa E-Commerce Summit Toronto, On

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If, right now, all of your customers could be having a great big conversation with each other… Photo by denkrahm http://flickr.com/photos/station_nord/10340948/

What might they say? Photo by presta http://flickr.com/photos/presta/101334755/ NewMindSpace Pillow fight Flash Mob NYC

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Standard Corporate Blogging, nowadays a no-brainer.

New Trends, video segments and user-generated video (If BYO don’t forget to make it linkable, embedable)

http://www.dellcommunity.com/supportforums/ Great, so long as you don’t mind quite how they phrase it. cprieto87 Bronze Posts: 2 Registered: 04-18-2007 Viewed 1011 timess Koaz: You're a GOD! I was having similar problem with rolling back a Vista machine to XP - changed the SATA drive and voila XP loads! Yeah - I called Dell Support, and they were useless. confused and bewildered

It turns out, the kids are crazy for Linux. (but consider, how representative is the audience?)

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Photo by Brian Oberkirch, by way of Davidcrow.ca “ Crazy Awesome” “ Sorta Awesome” “ Crazy Awesome” ,[object Object],[object Object],[object Object],[object Object]

Disruptive Marketing: The Specialized Angel 1,125 blog posts 260k google hits 53 facebook group members http://www.flickr.com/photos/kwc/127795364/

Chris Matthews, Specialized’s Marketing Guru ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Ride Profile Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Source: Mad dog in the fog http://www.mdoeff.com/blog/2007/03/21/the-future-of-twitter/ Conceptual Vision of Twitter as a Marketing Channel . What realtime status updates could drive value for your customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ One of those stupid little floor polishing droids almost just tripped me. The Death Star R&D department will pay dearly for this” - darthvader

Internet Web 2.0 Communities including end customers, stakeholders, public Channel 2.0 Communities including business & channel partners, etc Enterprise 2.0 Communities of employees. Intranet Extranet

[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: shiny red type http://flickr.com/photos/shinyredtype/169168887/

Social Media, the importance of Communities (and how to get one)

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