What the UX? – Confessions of a Designer
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This document outlines the key principles of user experience (UX) design according to Thomas Glaeser, Head of UX at Delightex. It discusses how UX covers all interactions between humans and products/services. The UX framework involves understanding user needs, creating prototypes, and evaluating designs through user testing and feedback. Prototyping is important for learning early in the design process. Insights should be gathered through user research methods like interviews, observations and testing. The goal is to balance business goals, user goals and requirements to build products that are useful, usable and meaningful for users.
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What the UX? – Confessions of a Designer
- 1. What the UX? Confessions of a Designer @Thomas_Glaeser | Head of UX @ Delightex Mobile Tech Conference Munich | 25th of March 2015
- 11. »User Experience (UX) covers all interactions between humans and a product or service.«
- 12. Products & Services with good UX
- 13. »Touchpoints describe the points where a company and a customer meet.«
- 14. Touchpoints
- 15. »UX is about people not devices.«
- 16. »UX is about journeys and emotions, not only screens.«
- 17. Influencing factors of UX Produkt oder Service Anforderungen Benutzerziele UnternehmenszieleBusiness GoalsUser Goals Product & Service Requirements
- 19. Useful… make it usable
- 20. Make it usable…
- 21. Usable… make it meaningful
- 22. Meaningful
- 23. nützlich nutzbar bedeutsam Visualität Funktionalität Interaktivität Form factors of UX meaningful usable useful Functionality & Content InteractivityVisuality
- 27. nützlich nutzbar bedeutsam Visualität Funktionalität Interaktivität Good design happens in iterations meaningful usable useful Functionality & Content Visuality Interactivity
- 28. But how to get there?
- 30. The UX Framework
- 33. »Never go to a meeting without a prototype.« Mantra at IDEO
- 35. Ask yourself… What do I need to prove?
- 36. Our product/service helps people who want to job/need by preventing action (e.g. reduce, avoid) and promoting action (e.g. increase, enable). (Unlike value proposition of existing solution)
- 51. Push Free What Push is and why the user must download and use it to free themselves up from blocked issues. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Download Push Free and start unblocking blah blah blah…… orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- 53. Contact us Tell us about your problems, questions or praises Include a screenshot of this page &Send ✉Contact us 4 16 4 2 16 header3 Pattern: Dropdown/Toast Behaviour: Dropdown big entry field grey body Call to action, icon+text 16 2020 46
- 56. Ask yourself… How much detail is needed?
- 57. concreteabstract Sketch Wireframe Mockup How much detail is needed?
- 60. »Learn fast, learn early.« based on Silicon Valley’s »Fail Fast« Mantra
- 62. CREATE Business Goals Interactivity Functionality & Content ProductUser Goals Requirements Visuality UX Framework UNDERSTAND
- 63. Analysing Data Interview People Observe People Roleplay your User Co- Creation Run Studies Six ways to collect insights
- 64. How do you like my new idea? Do you want this? Could think about using it? How much would you pay for it? What would be interesting for you? Interview No-Noes
- 65. Can you talk me through the last time that happened? Can you talk me through your workflow? Why do you bother? Was there something joyful as well? How do you currently deal with this problem? What else have you tried? How much money does this problem cost you? Where does the money come from? Who else should I talk to? Interview
- 68. CREATE Business Goals Interactivity Functionality & Content ProductUser Goals Requirements Visuality UX Framework UNDERSTAND EVALUATE
- 69. CREATEUNDERSTAND EVALUATE Business Goals Interactivity Functionality & Content ProductUser Goals Requirements Visuality Inspection User Testing UX Framework
- 70. »When the cook tastes his own soup, that‘s Inspection. When the guests tastes his soup, that‘s User Testing.«
- 71. 1. Give Feedback 2. Speak the language of the user 3. Give Control & Freedom 4. Be consistent and use Platform Standards 5. Help to prevent errors 6. Support recognition rather then recall 7. Be flexibel and efficient 8. Be clear and reduced 9. Be helpful in case of errors 10. Give support, if help is needed 10 Signs for a good UI http://www.nngroup.com/articles/ten-usability-heuristics/
- 72. Ways to test Think-Aloud / Co- Discovery Interview & Questionnaires Web-Analytics & Mouse-Tracking
- 73. Ways to capture feedback :( Bad experience :I Not that good :) Positive experience Neutral quote
- 76. Feedback Tools On your own The crowd
- 77. Alternative: Get drunk ;) https://www.youtube.com/watch?v=r2CbbBLVaPk
- 78. »Show results of user tests to other disciplines of your team. Or invite them as a silent follower next time.«
- 79. How do I integrate it?
- 80. CREATEUNDERSTAND EVALUATE Business Goals Interactivity Functionality & Content ProductUser Goals Requirements Visuality Inspection User Testing Entering the UX Framework New vision No vision Existing vision
- 81. Wrap up
- 82. User Experience Design ✓ balances business goals, user goals and requirements. ✓ reveals user needs, that should high prio for any product. ✓ helps to save money by only developing what’s necessary. ✓ can spot growth opportunities for the product. ✓ reduces costs on user support. ✓ provides the skeleton for any product. ✓ is the starting point for any product.
- 83. Thank you! Let’s stay in touch @Thomas_Glaeser www.delightex.com Questions plz