To remain relevant as Designers we need to stop iterating on problems that are already solved. We need to do the hard things.

1. Doing hard
things.

2.
Thomas Kueber
@mryash
I enjoy working with these brilliant people
but opinions are my own:

3. This is not about saving
the world but maybe
saving your soul.
3
http://chocolatealchemy.com

4. Product Designs
became a tweak
and test business.
4
https://www.ladepeche.fr/

5. 5
https://www.google.com/

6. 6
https://blog.prototypr.io/

7. Design is not just
what sticks.
7

8. 8
https://twitter.com/mralancooper

9. And still they* are
mostly right.
9

10. Because it
doesn’t matter.
10
http://www.sickchirpse.com/

11. 11
https://medium.com/wolfgangbremer

12. This is where
digital product
Design is today.
12

13. Presentation Title
2018
13

14. 14
www.apple.com

15. https://www.dominos.com

16. We are just iterating
on things that are
solved.
16

17. We found patterns.
We have solved
problems.
17

20. 20
https://autowise.com

21. Do we still need this?
21

22. Groupon
Holiday Shop
22
https://abc7chicago.com

25. “We got our place at
the table -
now it’s
time to
build the table” - Albert Shum - CVP of Design, Microsoft
25

26. 26
Physical Cognitive Emotional Social Cultural

27. And then I took a
plane to Mumbai.
27

30. http://www.jio.com/

32. On to Santiago
de Chile.
33

34. Cobalt by Mark43
http://fortune.com

35. The issue with approaching our work using consumer product design models is that they mostly
focused on persuasion and sustaining engagement. When you design for expert users, the focus
is on enabling and empowering them.
Sometimes that means they end up using
the product less because it’s more
efficient.
- Daniel Yang, Director of Design at Mark43
www.twitter.com

36. Wayfindr by Ustwo
http://tech.eu/wp-content

37. This is why problems are hard, because
they are complex and involve a lot of
people - leverage the collective, involve
as much as you can.
- Umesh Pandya, Co-Founder of Wayfindr

38. Diversity and the
things that never
should have happened.
39

39. TenFour by Ushahidi

41. How can an open
source culture for
Design look like?

42. When you upgrade
your problem…
43

43. When you upgrade
your problem, you
should make sure you
don’t sc*** up!
44

44. Thomas’ 3 quick ideas
to talk about Design
quality other than
conversion rates.
45

45. 1. Democratic values
46

46. 47
https://www.tomsguide.com

47. 1.Democratic values
2.Divers input
48

48. 1.Democratic values
2.Divers input
3.Honesty about
externalities
49

49. Sum-up slide:
1. Seeing what sticks is not Design.
2. We need to dare doing hard things.
3. Look further than just page
impressions to evaluate Design.
50

50. You can do really
hard things!
51
Thomas Kueber
@mryash