In this webinar, we’ll talk about some of the best practices you need to follow in order to generate leads from your website and convert those leads into pipeline opportunities. This webinar is a “must attend” for marketers who have already put an online marketing plan in place but want to see what else is out there, and for marketers who are planning to put an online marketing plan in place but need help determining the best approach. The webinar will provide tips and tactics on how to generate buzz, leads and sales from your website using a CMS. Topics that may be covered in this webinar include: 1. Home page best practices for online lead generation 2. The role of keywords in online lead generation 3. What are the best types of offers to employ on your website to convert leads into pipeline opportunities 4. Building landing pages that work 5. Content Management Systems: How content management systems make online marketing easier

1. Generating a Buzz with Successful Search Engine Marketing

2. About Kentico and Wakefly Kentico CMS for ASP.Net is a cost effective, feature rich and easy to use CMS. Founded in 2002 Current Version 5.0 Wakeflyis a marketing agency specializing in lead generation and conversion tools to deliver a high ROI for your business. Founded in 2003 Award winning team 2004 - 2009 Horizon Interactive Awards Kentico Certified Partner

3. Agenda Search Engine Optimization and Kentico PPC + Landing Pages and Kentico Social Media Marketing and Kentico Introduction to Online Marketing

4. Introduction to SEM First Generation Second Generation Third Generation

6. Paid Search (PPC) & Landing Pages

8. Brand Marketing

9. Product Testing

10. Customer Feedback

11. Reputation Management

13. Create Landing Pages for your Offers

14. Engage Visitors (Blogs, Forums)

15. Leverage Your Content off your Site (Social Media)

16. Monitor and Refine Your Content

17. Keep Building More ContentKentico is a CMS that “enables” you to succeed with online marketing.

18. Search Engine Optimization Topics What is SEO? What do Search Engines Look For? Optimizing Your Site Measuring Success Case Study

19. Online Marketing Components Two Components of the Search Results: Organic Results Paid Results Social Media Component:

20. Why Optimize? http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf Quick Fact: Through a search engine marketing combination of pay-per-click and search engine optimization, FLIR Systems was able to increase leads by 400% while cutting costs in half. www.wakefly.com/FLIR

21. What Do Search Engines Look For? Proper Coding Fresh, Original , Relevant Content Internal Linking Structure Keywords!

23. Sitemap Off page optimization When selecting keywords, consider: Relevance Tracking Search Volume Low-Medium Competition

24. Keyword Research Build a list of keywords where the intent of the searcher is clear. Gauge the competition and search volume for each keyword. Kentico: 14,800 high comp Kentico CMS: 3,600 high comp Asp.net CMS: 18,100 high comp

25. On-Page Optimization After determining the keyword target: 1. Place it into your page title Not-So-Good Home Company Name Tag Line Good Kentico Implementation from Wakefly Kentico CMS Introduce keywords into Title:Kentico CMS Implementation, Consulting, Training, and Maintenance

26. On-Page Optimization Good 2. And naturally weave it into the body copy. Kentico CMS Wakeflyis a Certified Gold Kentico solution and hosting partner. If you are considering Kentico as a CMS for your website, we offer free CMS consultation to make sure you select a CMS that will meet your needs. If you have already decided on or are currently using Kentico, we offer full implementation, support, maintenance, and development. Kentico CMS allows you to manage and update your website with ease. Offering a rich feature set that includes WYSIWYG editing, customizable workflow and versioning, scheduling, and social media tools, among many others, Kentico provides the all-in-one, flexible, affordable content management solution you need to develop and manage your website. If you would like to learn more about how Wakefly can help you successfully implement and manage Kentico on your website, just complete our contact formand one of our Kentico consultants will contact you. You can also call us at +1.508.616.2042 to discuss your Kentico needs. Related Kentico services: Kentico demo Kentico implementation Kentico customization Kentico maintenance and support Kentico implementation: Decision Resources case study Kentico implementation: Lumension case study

27. On-Page Optimization 3. Use your CMS and weave the keyword into the URL. Good http://www.wakefly.com/Partners/cms-partners/kentico-cms.aspx Not-So-Good http://www._______.com/gettingstarted/index.aspx?id=87

29. Quick Fact By implementing just these few on-page optimization changes, Wakefly currently ranks #10 on page 1 of Google search results. Kentico Implementation from Wakefly Considering the Kentico CMS for your website? Rely on Wakefly to efficiently implement Kentico on your website.www.wakefly.com/lp/kentico-implementation.aspx

31. Are you tracking more relevant visitors arriving to your websites?

32. Are visitors arriving from more referring sites?

33. Are visitors arriving in greater numbers from major search engines?

34. Is your percentage of search engine traffic increasing?

35. Are your driving new conversions – leads, sign-ups, sales?

37. CMS – SEO

38. CMS – SEO

39. Pay Per Click (PPC) and Landing Pages Agenda Pursuing PPC Components for Success Landing Pages Introduction to PPC

41. Targeting

43. MSN Ad Center

44. Yahoo! Search Marketing

46. At a High Level 3. Alt. Contact 4. Navigation 2. C2A 5. Headline 6. Body Copy 1. Form 7. Quick Points 8. Image

48. Short formKeep it concise ...

49. FLIR Case Study “Information Request” Outperformed 2:1 “DEMO Request”

51. Are you tracking more relevant visitors arriving to your landing page?

52. Where are these visitors arriving from?

55. Text, images, audio and video

57. Forums

58. Podcasts

59. vLogs (video blogs!)

62. Your Are the Expert

63. Builds Loyalty and Following

64. Community

65. Feedback

66. Helps with SEO

68. Industry Trends Important To Your Business

69. Tips, How-To, Customer Showcases

70. Trade Show & Event Previews

73. Blogs

74. Forums

75. Events

77. Kentico is a feature rich platform

78. Streamlines Content Generation Activities

79. Enforces SEO Best Practices

80. Dedicated Landing Pages to Maximize Conversion

81. Various Social Media Modules Built-In Follow Kentico and Online Marketing Best Practices to Drive Results

82. Questions Kentico– http://www.kentico.com Wakefly – http://www.wakefly.com