This is the slideshow that accompanied a live webinar presentation by The Music Biz Weekly Podcast, featuring Brian Thompson from Thorny Bleeder and Michael Brandvold from Michael Brandvold Marketing. Topics include: - How to setup and customize your Twitter profile - How to get more followers targeted to your unique musical style - How to monitor what is being said about you online - How to talk and engage with your fans - How to create and find new opportunities in the music industry http://www.thornybleeder.com http://www.musicbizweeklypodcast.com http://www.michaelbrandvold.com

1. How to Use Twitter to
Promote Your Music
www.musicbizweeklypodcast.com
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 1
Wednesday, 31 August, 11

2. Is your Twitter Profile ready?
1. Need more than one post.
2. Don’t repeat the same post.
3. Avoid words and phrases like:
Listen Here, Watch This, Buy My CD, etc.
4. Intriguing Bio.
5. Link to your website.
6. Profile picture.
7. Engage!
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 2
Wednesday, 31 August, 11

3. Do Not Sync
• Update your Twitter feed on its own, apart from
Facebook
Unlink any Facebook-Twitter auto-posting
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 3
Wednesday, 31 August, 11

4. Find Fans of Similar Bands
• Twitter Search is one of your most valuable tools!
• Do your fans also like BandXXX? Then use twitter
search to find who’s talking right now to BandXXX!
• How? Search: “@BandXXX”
• Shazaam!
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 4
Wednesday, 31 August, 11

5. Use & Abuse
Lists & Saved Searches
• Create multiple Twitter Lists of potential influencers
(uber fans and potential industry peeps)
• Create multiple Saved Searches to easily repeat your
search for similar leads in the future
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 5
Wednesday, 31 August, 11

6. Search Music Blogs &
Entertainment Papers
‘Contact’ Pages for New
Tweeps to Follow
• Find them, List ‘em... and Engage!
• (not just once either... create an ongoing relationship,
make them know you!)
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 6
Wednesday, 31 August, 11

7. Engage!
• Twitter is ALL about conversations. NOT about selling
or promoting or spamming people to listen to your
music.
• Create new relationships!
• Intrigue fans & industry with your personality
• Pull them in so they want to click on your links
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 7
Wednesday, 31 August, 11

8. Create Intriguing Tweets
• Funny always wins online
• Share photos, videos, other band’s music, interesting
articles relevant to your community
• Write regular blog posts and share
• Record video blogs and share
• Content is #1
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 8
Wednesday, 31 August, 11

9. Remember the 80/20 Rule
• Your prime motive is NOT to sell on Twitter. It’s to
connect.
• But you’re still allowed to share your news
• With every 10 tweets, 2 can be about you... the other 8
should be about conversing with the community and
sharing content with them which they’ll like
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 9
Wednesday, 31 August, 11

10. Twitter Means Nothing if You
Do Nothing to Convert
Those Fans
Traffic • Email Address • Purchase
Share • Like • Tweet • Retweet
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 10
Wednesday, 31 August, 11

11. Twitter Helpful Apps & Tips
You will eventually hit the Follow Limit.
Clean Out Dead Weight.
There is actually a very fast and easy way to do this clean up. Michael uses a
website called untweeps.com and Brian uses manageflitter.com.
Follow Friday
Check out www.followfridayhelper.com great site to help you post Follow Friday
posts.
Buffer App, Hootsuite, Tweetdeck
bufferapp.com makes it simple to share and schedule the sharing of content you
find online. Desktop & Mobile apps to help you manage your Twitter account.
Mobile Apps:
Foursquare, Instagram, Soundcloud, YouTube, Viddy, Spotify, Rdio, Get Glue, etc.
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 11
Wednesday, 31 August, 11

12. Monitor Your Band
1. Visit Twitter.com and log in.
2. In the search box near the top type in the search
term… your band name, brand, your company name,
the product name, your personal name, etc.
3. The search will return a list of all Tweets containing
your search term.
4. Click the Save this Search button
Now whenever you are on your Twitter home page just click on the Searches drop down and select the search
you just saved. You will get a updated page of all Tweets with your search term. This a very simple way to see
who is talking about you and what they are saying.
Get into a conversation with those that are talking about you and follow them.
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 12
Wednesday, 31 August, 11

13. Need Music Marketing Help?
Contact us:
Michael Brandvold
twitter: @michaelsb
email: me@mikebrandvold.com
website: www.michaelbrandvold.com
Brian Thompson
twitter: @thornybleeder
email: brian@thornybleeder.com
website: www.thornybleeder.com
Copyright 2011 Michael Brandvold Marketing & Thorny Bleeder
• www.MichaelBrandvold.com • www.thornybleeder.com 13
Wednesday, 31 August, 11