1. THE MOST
INNOVATIVE
DIGITAL EVENT
EMBRACING THE ASIAN
VISITOR ECONOMY
June 10th
-12th
, 2013
April 23rd
-24th
, 2013
BANGKOK, THAILAND
 Digital Innovation Asia Challenge
 China Boot Camp
 Digital Innovation Asia Awards
 Blogger Match-Up
 Speak-Out Asia
 Digital Aid Asia
 Digital Innovation Asia Council
 The Last Byte

2. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 2
Digital Innovation Asia (DIA) is a new
initiative promoting excellence and knowledge
sharing when it comes to leveraging digital,
social, and mobile in the travel and tourism
industry to promote the complete Asian Visitor
Economy. Aligned with the Pacific Asia Travel
Association (PATA), it includes a new platform
www.DigitalInnovationAsia.com, the Digital
Innovation Asia Council, the Digital Innovation
Asia Awards, Speak-Out Asia, Blogger-Match
Up, Digital Aid Asia, China Boot Camp, the Digital
Innovation Asia Challenge, and year-round
program of workshops and seminars.
DIGITAL INNOVATION ASIA (DIA)
IN DIA
1. Digital Innovation Asia Challenge
(March 5th
- June 6th
, 2013)
2. China Boot Camp
(April 23rd
,and June 12nd
, 2013)
3. Digital Aid Asia
(April 24th
, 2013)
4. Digital Innovation Asia Awards
(June 10th
, 2013)
5. Blogger Match-Up
(June 10th
, 2013)
6. Speak-Out Asia
(June 11th
, 2013)
7. Digital Innovation Asia Council
(April 26th
and June 10th
, 2013)
8. The Last Byte
(June 11th
, 2013)
www.DigitalInnovationAsia.com
April 2013: prior to the PATA Annual Summit (Bangkok)
June 2013: post TTM+ (Bangkok),
Malaysia International Tourism Exchange (MITE),
the World Islamic Tourism Mart (WITM) in Malaysia,
& World Economic Forum East Asia (Myanmar)
Produced & Conceptualized by
Chameleon Strategies
Organized in Partnership with
the Pacific Asia Travel Association (PATA)
Industry Chair 2013/2014: lebua Hotels & Resorts
June 10th
-12th
, 2013
April 23rd
-24th
, 2013
Bangkok, Thailand
Hosts:
Tourism Authority of Thailand (TAT)
lebua Hotels & Resorts, Bangkok
Bed Supperclub, Bangkok
Pullman Hotel G, Bangkok
zuma Restaurant, Bangkok
Digital Innovation Asia

3. Page 3
DIA Industry Chair 2013/14Strategic Partner
Host Country
Industry Partners
Venue Partners
An Affiliate Member
of UNWTO
DIA Awards Partner
DIA Marketing Partner

4. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 4
Digital Innovation Council
June 10th
,2013
@ The Engagement Hub at PATA HQ
The Digital Innovation Asia Council is a group
of the most accomplished digital
innovators and strategists in
the Pacific Asia Travel and
Tourism Industry.
The council is an
invite-only forum of the
most senior e-commerce
executives and digital
marketing thought-leaders
from hotels, airlines, tourist
boards, cruise lines, tour operators, and travel
media from all corners of the Asia Pacific region.
Individuals are hand-selected and appointed by a
nomination committee, based on their innovations
and commitments to the industry.The council
serves as an advisory board to various initiatives,
including Speak-Out Asia, as well as the Digital
Innovation Asia Awards.
The first Digital Innovation Asia Council
meeting will be held during the PATA Annual
Summit in Bangkok on April 26th
, 2013 at the
Engagement Hub at PATA HQ.
Digital Innovation AWARDS
June 10th
, 2013
@ Bed Supperclub
The Digital Innovation Asia Awards are
to recognize the most forward-thinking yet
performance-oriented digital innovations in the Pacific
Asia travel and tourism industry.
Unlike traditional industry awards program
with long speeches and formal dinners, the Digital
Innovation Asia Awards will celebrate the industry we
love and are connected to.
Categories will include “Most Engaging Website”,
“Most Viral Campaign”, “Most Creative Use of
Technology”, “Most Inspiring Content”,
and “Most Innovative Digital
Organization”.
The first Digital Innovation
Asia Awards will be hosted at
Bed Supperclub on April 24th
,
2013. Recognized as the most
hip and innovative entertainment
venues in Asia, Bed Supperclub is
the perfect venue to make our vision
become reality.

5. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 5
speak out asia
June 11th
, 2013
@ lebua Hotels & Resorts, Bangkok
A new concept event, which is set to be
provocative yet inspirational. An event,
that is offering a new and fresh
perspective to all the other
great traditional online
traditional online travel
conferences by creating
a unique engagement
environment to stimulate
discussions, debate, and
thinking.
The vision of the event is to wow,
inspire, engage, and stimulate the audience, feature
respected and well-known digital revolutionaries,
showcase technology solutions, and source
innovations from across the region. Other than
normal online travel conferences, Speak-Out Asia
“m-embraces” the complete Visitor Economy -
meaning it is not just about marketing, sales, and
distribution, but a unique forum to look at all aspects
of tourism, including but not limited to e-visa,
mobile crisis management, and social crowd-funding
powered micro-financing.
The first Speak-Out Asia, in partnership with PATA
and TAT, will attract an international audience, global
media exposure, and is co-located with the Annual
PATA Summit in Bangkok (April 26-29).
The Tourism Authority of Thailand (TAT) will host
the first Speak-Out Asia at Zuma Restaurant @ The
St. Regis Bangkok. The choice of the venue signifies
the importance of design, technology, and innovation.
DIGITAL AID ASIA
April 24th
, 2013
@ zuma Restaurant, Bangkok
While everybody talks about e-commerce,
mobile, and social media marketing, basically how to
increase sales via digital channels, there is another
big opportunity that has been neglected so far:
how to leverage emerging technologies, digital and
social media, and online engagement for sustainable
capacity building and responsible tourism
development, especially in developing tourism
regions. This is a big opportunity to drive poverty
alleviation. While lots of tourism development
master plans focus on the important aspects of
tourism development and feasibility, technology and
social media has not been integrated so far, beyond
looking at social media when it comes to crisis
management, and even that is still fairly new for
many organizations.
Digital Aid has a mission to help developing
tourism regions across Asia to learn how to leverage
emerging technology and digital media for capacity
building to develop tourism in a responsible way.

6. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 6
BLOGGER MATCH-UP
June 10th
, 2013
@ lebua Hotel at State Tower
Engage with the influencers: Introducing Blogger
Match-Up in Asia for the travel and tourism industry is
simply the best opportunity for your company, client,
destination or organization to get in front of travel and
lifestyle bloggers, writers and new media creators.
In the age of citizen journalism, it becomes more
and more challenging for companies to find and connect
with digital influencers, from bloggers, micro-bloggers,
and social network connectors. Not only do many of
these influencers under cover, but can have a huge
following, but also the rules of engagement are vastly
different from dealing with traditional media.
The Blogger Match-Up is a unique exchange
to meet influential citizen journalists, connect
with them, and leverage their following by
engaging them with exhibiting travel products
and services, including hotels, destinations,
airlines, restaurants, tours, shopping, and more.
The Blogger Match-Up also educates on how to
engage with these influential bloggers, in order to
avoid unexpected surprises.
Digital Aid will drive awareness. However
on the other hand, Digital Aid goes grass roots
by holding boot camps in developing tourism
regions. These workshops are designed around a
proprietary 12-point plan that is delivered to these
tourism communities. Past boot camps were held
inCambodia,Laos,Bhutan,Myanmar,andThailand.
This is an initiative that is supported by PATA and
MTCO, as well as the respective governmental
tourism administrations.

7. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 7
CHINA BOOT CAMP
April 23rd
and June 12th
, 2013
@ Pullman Hotel G and @ lebua Hotel at State Tower
The Chinese Middle Class is already larger
than the entire population of the United States. In
15 years, the Chinese middle class will reach 800
million. Chinese demand for international travel
is still young. But it is expected to grow by 17%
annually over the next decade, driven by rising
incomes and aspirations. There will be an average
of 25 million first-time Chinese travellers
every year, or 70,000 every day, for the next
10 years. International travel from China would
become a major source of growth for providers in
the destination countries.
Chinese consumers are finding out about new
destinations and travel services, such as hotel
or cruise brands via the Internet. With over 550
million Internet users in China in December 2012,
more than 80% of Chinese travellers research
and educate themselves about destinations
and brands online. Chinese consumers are
increasingly being influenced by digital and social
media marketing – 90% of respondents to a 2011
Forbes survey of more than 300 China-based
senior executives indicate that digital and mobile
marketing are a critical part of the mix for reaching
Chinese consumers, especially the younger and
affluent demographic.
Inanaction-packedhalf-daysession,theChina
Travel Social Media Boot Camp will help companies
understand how to reach and connect with “the
new Chinese tourist” and affluent consumers, by
leveraging the complex social media landscape in
China.

8. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 8
THE LAST BYTE
June 11th
, 2013
The DIA Awards, Blogger
Match-Up, China Boot Camp,
and Speak-Out Asia are over….
but we are not done yet. We
have one last “Byte” and invite
everybody to the DIA Closing
Party at a surprise venue.
After days of inspiration,
innovation, and engagement,
get amazed by stunning views
over Thailand’s capital while
mingling with old and new
friends.
Digital Innovation
challenge
March 5th
- June 6th
, 2013
The Digital Innovation
Challenge, which is open in
two categories, Students and
Professionals, is a unique
opportunity to showcase your
applied digital innovation.
For a chance to gain free
access to Speak-Out Asia and
the Digital Innovation Awards,
participants are evaluated on
the most innovative ways to
promote Speak-Out Asia and the
Digital Innovation Asia Awards by
leveraging social media, content,
and technologies.
Apanelmadeupofmembers
of the Digital Innovation Asia
Council will evaluate the most
creative and the most viral
campaigns, and the respective
winners are invited to “Speak-
Out” to present their work to
this powerful audience.

9. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 9
PRICING
DIA 2013 EVENTS
Events Date Time Venue Tickets
Partner
Rate
PATA
Rate
Stu-
dents
Non
Blog-
ger
China Boot
Camp
Jun 12th 10.30 am - 4 pm lebua Hotel $195 $156.00 $117.00 $75.00
Chinese
Blogger
Match-Up
Jun 12th 10.30 - 11.30 am lebua Hotel $295 $236.00 $177.00
Blogger
Match-Up
Jun 10th 10.30 am - 4 pm lebua Hotel $995 $796.00 $597.00
DIA VIP
Reception
Jun 10th 7 pm - 8 pm
Bed
Supperclub
Invite Only Invite Only Invite Only
DIA Awards Jun 10th 8 pm - 10 pm
Bed
Supperclub
$95 $76.00 $57.00 $75.00
Speak-Out
Asia
Jun 11th 10.30 am - 4 pm lebua Hotel $295 $236.00 $177.00 $250.00
Last Byte Jun 11th 8.30 pm - 11 pm TBD FREE FREE FREE
Bangkok
Blogger
Tour
Jun 12th
DONATION TO CHARITY. PLEASE EMAIL FOR MORE INFORMATION.
EMAIL: INFO@DIGITALINNOVATIONASIA.COMIsaan Influ-
encer Tour
Jun 13-16th
All Access
DIA Pass
JUNE $495 $396.00 $297.00 $275.00
Blogger
Match-Up+
& DIA All-
Access Pass
JUNE $1,495 $1,196.00 $897.00 $275.00

10. DIA: DIGITAL INNOVATION ASIA www.DigitalInnovationAsia.com Page 10
Email: info@digitalinnovationasia.com
Website: www.DigitalInnovationAsia.com
Facebook: facebook.com/DIAsiaTourism
Twitter: @DIAsiaTourism
Instagram: DIAsiaTourism
LinkedIn: http://linkd.in/ZPKhpB
Media Contact: Kwang Nuchpoom
Email: kwang@digitalinnovationasia.com
Mobile: +6683 008 2060
EventBrite: http://diasiatourism.eventbrite.com/
COLLABORATION
AND MEDIA
CONTACT
TICKETING
Travel & Tourism Industry Partners:
DIA Awards Partner: DIA Marketing Partner:
DIA Industry Chair
2013/2014
An Affiliate Member
of UNWTO