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Q3 2013-update-trends

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Q3 2013-update-trends

  1. 1. Internet Audience in Thailand Q3 2013 Nuttakorn Rattanachaisit Managing Director Predictive Co., Ltd.
  2. 2. Local Representative for Digital Analytics User Experience Search Optimization
  3. 3. INTERNET AUDIENCE LANDSCAPE
  4. 4. Overall Total Internet Audience Q3 2013 Total Internet Users (Home & Work) PC : 10.88 M (+1.21% from Q3) Total Visits : 494.98 M (+2.12% from Q1) Based on comScore Thailand Data
  5. 5. Males are slightly more to be online than Females. Female age 35-55+ are growth segments. (-4.15%) (+3.35%) (+0.20%) (-1.85%) (-0.14%) 2.2% 3.6% 6.6% 11.9% 20.6% 55+ 45-54 35-44 25-34 15-24 2.3% (+1.34%) 3.9% (+4.42%) 6.7% (+1.57%) 11.6% (-1.99%) 19.8% (-0.25%)
  6. 6. 11,000 Total Internet Audience Trends (000) Home & Work PC 10,800 10,600 10,400 10,200 10,000 9,800 9,600 Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013
  7. 7. Average Minutes Per Usage Day (Home & Work PC) 120.0 100.0 80.0 60.0 40.0 20.0 0.0 Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013 The trend of decline still remaining the same : average minutes per usage day on Home & Work PC due to emerging of mobile and tablet access.
  8. 8. Top 5 Categories by Growth % (YoY) Q3 2012 VS Q3 2013 Category Q3 2012 Q3 2013 % Growth Mall 175 846 384 Personals 532 1,524 187 Platform 2,742 6,396 133 611 1,053 72 1 2 67 Financial Information/Advice Taxes
  9. 9. Top 5 Categories by Growth % (Quarter by Quarter) Q3 2013 VS Q2 2013 Category Q1 2013 Q2 2013 % Growth 3,013 6,396 112 Job Search 11 23 101 Family & Youth Education 169 234 38 Politics 109 143 31 Green 444 544 23 Platform
  10. 10. Media Total Internet : Total Audience Entertainment Portals Corporate Presence Services Social Media Distributed Content Multimedia Search/Navigation Social Networking Publisher Promotional Servers Directories/Resources News/Information Lifestyles Blogs Retail Technology Platform Downloads Newspapers Remark : Included Duplicate Total Unique Visitors (000) Aug-2012 Aug-2013 % Change 10,086 10,821 7 9,884 10,604 7 9,884 10,604 7 9,884 10,604 7 9,884 10,604 7 9,884 10,576 7 8,479 10,550 24 9,078 10,269 13 9,241 10,082 9 9,697 10,010 3 8,272 9,960 20 8,878 9,104 3 6,870 8,511 24 7,482 7,869 5 7,686 7,574 -1 7,986 7,279 -9 6,699 6,680 0 7,163 6,610 -8 2,742 6,396 133 6,789 6,091 -10 5,233 5,893 13
  11. 11. MULTIMEDIA CONTENTS
  12. 12. Multimedia Contents YouTube dominates the market share for multimedia contents
  13. 13. Total Unique Visitors (000) Platform Aug-2012 Aug-2013 % Change Entertainment - Multimedia 9,078 10,269 13 YOUTUBE.COM 7,628 8,029 5 DAILYMOTION.COM 1,449 2,919 101 iTunes Software (App) 1,355 1,626 20 Gretech Corp. (GOM) 1,809 1,487 -18 970 965 0 Sanook Video
  14. 14. Short video is emerging trend for multimedia content Media Total Unique Visitors (000) Aug-2012 Aug-2013 % Change YYCAST.COM 1 73 7,730 GUCHILL.COM 81 612 652 KEEK.COM 9 53 497 Naver.com Comics 11 51 340 SPOKEDARK.TV 117 396 240 Youku & Tudou 45 148 230 JIKGO.COM 9 18 98 SOHU.COM TV 8 16 93 LIVESTREAM.COM 26 51 92 SINA Video 8 15 87
  15. 15. •  •  •  •  8 Million Unique Visitors (+5% YoY) 120 Million Visits (+2% YoY) 2,057 Million Minutes Spent (+2% YoY) 32.8 Average Minutes Per Day (+2.8% YoY)
  16. 16. VEVO @ YouTube •  2 Million Unique Visitors Per Month •  Majority of audience are 15-24
  17. 17. YouTube Homepage traffic is declining – people not start their journey on discover content from homepage but via Search (Google) and Facebook.
  18. 18. Google is #1 Source for YouTube traffic (37%) – Follow by Facebook (29%) 3% 2% 1% 5% Google Blogger 8% 37% Facebook Viacom (MTV, Warner) 9% VEVO Windows Live Outlook.com Pantip 29% 6% Bloggang
  19. 19. BLOG
  20. 20. Total Unique Visitors (000) Platform Aug-2012 Aug-2013 % Change 7,986 7,279 -9 Blogger 5,618 5,929 6 BLOGGANG.COM 2,881 2,480 -14 WORDPRESS.COM 3,607 2,254 -38 EXTEEN.COM 2,782 1,888 -32 OKNATION.NET 2,521 1,781 -29 Social Media - Blogs
  21. 21. PLATFORM
  22. 22. Total Unique Visitors (000) Platform Aug-2012 Aug-2013 % Change Disqus 4,622 5,571 21 Outbrain 1,335 1,564 17 572 409 -29 1,593 65 -96 24 32 33 Lijit Networks Meebo Justin.tv Media Platform
  23. 23. You need to plan your content strategies and distribute it at the right medium
  24. 24. Look beyond Thailand!
  25. 25. Free!
  26. 26. Key Takeaways •  •  •  •  •  •  •  •  Desktop Women Users (35 or above) is important segment. E-Commerce is significant growth in the market. Short clip video is emerging trend for multimedia content. Majority of blog platform unique visitor is declining except Blogger Use Content Analytics for measuring the success of campaign. Understanding the insight of users and user journey is key success. Look beyond Thai market – there are huge opportunities outside Thailand Tag your content with comScore for standardizing your benchmarking. It’s free!
  27. 27. Thank You Contact : Nuttakorn Rattanachaisit Email : Nuttakorn@predictive.co.th Mobile : 0860023644 Twitter : @Nuttakorn http://www.facebook.com/PredictiveMKT

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