1.
E-commerce in Thailand is fast growth in 2-3 years
ago. There are many players that involving in this
industry but no resource and enough information for
supporting everyone want to know about this. That’s
a reason to make and collect all essential
information for anyone interested.
This report is a result of the collaboration between
thumbsup and FastinFlow as both parties realized
that the growth of the e-commerce in Thailand is
really interesting and with such outstanding growth,
many domestic and foreign players have jumped in
which results in even greater changes in terms of
consumers’ online behaviors in the past few years.
However, the information that focuses on e-
commerce in Thailand hasn’t been properly and
thoroughly collected and analyzed, therefore we
found that it was necessary to gather all the
information and do the survey with the local
consumers. We believe that the data will be highly
useful for anyone who is interested in the e-
commerce in Thailand.
The making of this report?

2.
What will you find in this report?
We will cover all angles starting from the overview of
the e-commerce in Thailand, including the current
situation, the ecosystem, the law and regulation, and
all the way to consumer survey with over 600
samples. Then we will present the online shopping
behaviour analysis which will explain what
consumers think towards online shopping and
e-commerce in the present day.
Moreover, we will also present the outlook for the e-
commerce industry which includes the perspectives
from various key players, including corporate and
private players and the mobile payment service
providers.
Content
– Thailand’s economic overview
– Current e-commerce industry in Thailand
– Situation and challenges of e-commerce business
in Thailand
– Rules & Regulations
– Ecosystem
– Buying Behaviour survey (more than 600 users)
– The future of e-commerce in Thailand (Interview key
influencers and e-commerce business professionals)

3.
Highlight
The most concern that Thai consumers have is
“safety on payment”
when buying products online 59%
Over 88% of Thai consumers expect to see the
improvement of warranty from product and service

4.
Highlight
Late delivery is the most common found problem
in buying products online. Over 61% of buyers
used to face this problem
75% of Thai shopaholic in this study is transferring
the money by bank to buy online.
55% of our study groups buy products online with
the amount of Bt100- 1,000 per time

5.
Highlight
Product types or services that used to buy

6.
Who we are
thumbsup is a leading digital
marketing media in Thailand.
They have been reporting on
local adtech, e-commerce, social
media movement since early
2011.
T h e i r c o n t e n t h a s b e e n
syndicated in the top publications
in Thailand. The platform includes
Spark Conference, Digital Matters
Event and TV program.
Fastinflow is a consumer
research platform that
allows marketer to run a
short marketing survey
and get result within a
day.

7.
Get the full report
http://bit.ly/ecommerceth2015