SlideShare a Scribd company logo
1 of 27
product success
         - from a designer’s perspective

              Xiaodan Wang
           XD Lead Consultant
my goal for today - practical and useful

     what defines a good product?
     how to do quick and dirty user testing and
  prototypes?
     what comes first, quality or speed?
     how to find good designers?
questions

     what defines a good product?
      how to do quick and dirty user testing and
   prototypes?
     what comes first, quality or speed?
     how to find good designers?
what defines a good product

   what are the good products that you could
  think of?
what defines a good product


     what qualities do they have in common?



                    • useful      - the idea

                    • usable      - the interactions

                    • desirable   - the emotions
what defines a good product

      what can designers do to achieve these qualities?
  •   understand the users and their needs, define the USPs,
      create use cases   - useful
  •   easy to use, achieve user goals quickly   - usable
  •   aesthetically pleasing, attention to detail   - desirable
      and how do they achieve these?
competitor analysis
user experience research                                interaction design


visual design              prototyping              front-end review




                           performance
                           analysis & iterative
                           improvement
competitor analysis
user experience research                                interaction design


visual design              prototyping              front-end review




                           performance
                           analysis & iterative
                           improvement
thoughtworks case study   - useful, usable & desirable
what defines a good product?

    design is not just about creativity or look and
  feel, it provides a systematic thinking process
  that ensures the product success
     designers should have high level of
  involvement in the product, starting at the very
  beginning as executives and product leads discuss
  what they should build
what defines a good product?


“Here, the designers will be in almost every
conversation about their product”

               - Kate Aronowitz, facebook design director
questions

     what defines a good product?
      how to do quick and dirty user testing and
   prototypes?
     what comes first, quality or speed?
     how to find good designers?
how to do quick’n’dirty user testing and prototype


     why bother with user testing?
      understand the users

      validate product concept

      get real feedback on product feature & interactions,
     earlier & faster
how to do quick’n’dirty user testing and prototype


             how to do it:
              define user criteria: age, gender, socio-economic class...

              how to get the users: your colleagues, mailing list, social
             & pro networks, word of mouth... (provide incentives)
how to do quick’n’dirty user testing and prototype


     what to test:
      specific feature/interactions - 1-1 interviews

      get new ideas or define unmeet needs -
     workshops, focus groups

     create user personas, general market info - online
     surveys...
how to do quick’n’dirty user testing and prototype

    prototypes


      • paper prototype (by hand)
how to do quick’n’dirty user testing and prototype


     prototypes

     • interactive wireframes (balsamiq, axure...)
how to do quick’n’dirty user testing and prototype


     prototypes

     • linked static images (firework, photoshop...)
     • interactive prototypes (dreamweaver, or get a front
       end developer if you could afford)
questions

     what defines a good product?
      how to do quick and dirty user testing and
   prototypes?
     what comes first, quality or speed?
     how to find good designers?
quality or speed?



1) how do you define quality?
2) how do you develop the product?
quality or speed?




2004


         2008



                    2012
quality or speed?




1) what matters to your users the most?
2) what is that ONE thing your product does the
  best?
p.s. validate design ROI through user testing
questions

     what defines a good product?
      how to do quick and dirty user testing and
   prototypes?
     what comes first, quality or speed?
     how to find good designers?
how to find good designers

    not easy in Singapore...

    •   recommendations

    •   linkedin, job sites, design universities

    •   make sure you like the portfolio

    •   do a design test   - junior-mid weight designer
how to find good designers


     working arrangements
     • to begin with - freelance or part-time, local or remote working
     • once the business is stable - build a design team:
                                     • user experience designer
                                     • design researcher
                                     • prototyper or front-end developer
useful references

    9 essential Principles for Good Web Design

    facebook design history

    export a clickable PDF from balsamiq mockups
How can we help?
               ThoughtWorks is a global custom software solutions
               consultancy trusted by many of the world’s leading
                 businesses with their most complex and critical
              systems. We deliver consulting grounded in delivery
                   expertise, build custom applications and help
               organisations across all market sectors to drive IT
                  efficiency – working to an exceptionally high
                                     standard.


                                                 Contact us

  xiaodan wang | xiaowang@thoughtworks.com
                                    www.thoughtworks.com

Private and Confidential. © 2012 ThoughtWorks. All rights reserved.

More Related Content

What's hot

How to Focus On the Problem, Not the Solution by Spotify PM
How to Focus On the Problem, Not the Solution by Spotify PMHow to Focus On the Problem, Not the Solution by Spotify PM
How to Focus On the Problem, Not the Solution by Spotify PMProduct School
 
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsWebinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsProduct School
 
Mapping the customer experience: innovate using customer experience journey maps
Mapping the customer experience: innovate using customer experience journey mapsMapping the customer experience: innovate using customer experience journey maps
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
 
Developing a product roadmap
Developing a product roadmapDeveloping a product roadmap
Developing a product roadmapSaad Benryane
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At GoogleJohn Gibbon
 
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Product School
 
Customer journey mapping and innovation
Customer journey mapping and innovationCustomer journey mapping and innovation
Customer journey mapping and innovationLivework Studio
 
MAPPING YOUR SALES PROCESS
MAPPING YOUR SALES PROCESSMAPPING YOUR SALES PROCESS
MAPPING YOUR SALES PROCESSDoble Group, LLC
 
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)Nasti Šušnjara
 
Agile Product Management: Getting from Backlog to Value
Agile Product Management: Getting from Backlog to ValueAgile Product Management: Getting from Backlog to Value
Agile Product Management: Getting from Backlog to ValueLeadingAgile
 
A/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
 
Guide to Customer Journey Mapping
Guide to Customer Journey MappingGuide to Customer Journey Mapping
Guide to Customer Journey MappingJake Truemper
 
Summary - The Four steps to the Epiphany - Steve Blank
Summary - The Four steps to the Epiphany - Steve Blank Summary - The Four steps to the Epiphany - Steve Blank
Summary - The Four steps to the Epiphany - Steve Blank Rohit Sharma
 
Product roadmap-guide-by-product plan
Product roadmap-guide-by-product planProduct roadmap-guide-by-product plan
Product roadmap-guide-by-product planLewis Lin 🦊
 
Making the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMMaking the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMProduct School
 
Prioritizing Your Product Backlog
Prioritizing Your Product BacklogPrioritizing Your Product Backlog
Prioritizing Your Product BacklogMike Cohn
 
As Is To Be PowerPoint Presentation Slides
As Is To Be PowerPoint Presentation Slides As Is To Be PowerPoint Presentation Slides
As Is To Be PowerPoint Presentation Slides SlideTeam
 
Emotional Product Management by LinkedIn Sr PM
Emotional Product Management by LinkedIn Sr PMEmotional Product Management by LinkedIn Sr PM
Emotional Product Management by LinkedIn Sr PMProduct School
 
Intro to PM Execution Interviews by Facebook Product Leader
Intro to PM Execution Interviews by Facebook Product LeaderIntro to PM Execution Interviews by Facebook Product Leader
Intro to PM Execution Interviews by Facebook Product LeaderProduct School
 
Product Management Stage-Gate Process (Sample)
Product Management Stage-Gate Process (Sample)Product Management Stage-Gate Process (Sample)
Product Management Stage-Gate Process (Sample)Jack Rupert, PE, MBA
 

What's hot (20)

How to Focus On the Problem, Not the Solution by Spotify PM
How to Focus On the Problem, Not the Solution by Spotify PMHow to Focus On the Problem, Not the Solution by Spotify PM
How to Focus On the Problem, Not the Solution by Spotify PM
 
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsWebinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr Products
 
Mapping the customer experience: innovate using customer experience journey maps
Mapping the customer experience: innovate using customer experience journey mapsMapping the customer experience: innovate using customer experience journey maps
Mapping the customer experience: innovate using customer experience journey maps
 
Developing a product roadmap
Developing a product roadmapDeveloping a product roadmap
Developing a product roadmap
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
 
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
 
Customer journey mapping and innovation
Customer journey mapping and innovationCustomer journey mapping and innovation
Customer journey mapping and innovation
 
MAPPING YOUR SALES PROCESS
MAPPING YOUR SALES PROCESSMAPPING YOUR SALES PROCESS
MAPPING YOUR SALES PROCESS
 
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
 
Agile Product Management: Getting from Backlog to Value
Agile Product Management: Getting from Backlog to ValueAgile Product Management: Getting from Backlog to Value
Agile Product Management: Getting from Backlog to Value
 
A/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PM
 
Guide to Customer Journey Mapping
Guide to Customer Journey MappingGuide to Customer Journey Mapping
Guide to Customer Journey Mapping
 
Summary - The Four steps to the Epiphany - Steve Blank
Summary - The Four steps to the Epiphany - Steve Blank Summary - The Four steps to the Epiphany - Steve Blank
Summary - The Four steps to the Epiphany - Steve Blank
 
Product roadmap-guide-by-product plan
Product roadmap-guide-by-product planProduct roadmap-guide-by-product plan
Product roadmap-guide-by-product plan
 
Making the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMMaking the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PM
 
Prioritizing Your Product Backlog
Prioritizing Your Product BacklogPrioritizing Your Product Backlog
Prioritizing Your Product Backlog
 
As Is To Be PowerPoint Presentation Slides
As Is To Be PowerPoint Presentation Slides As Is To Be PowerPoint Presentation Slides
As Is To Be PowerPoint Presentation Slides
 
Emotional Product Management by LinkedIn Sr PM
Emotional Product Management by LinkedIn Sr PMEmotional Product Management by LinkedIn Sr PM
Emotional Product Management by LinkedIn Sr PM
 
Intro to PM Execution Interviews by Facebook Product Leader
Intro to PM Execution Interviews by Facebook Product LeaderIntro to PM Execution Interviews by Facebook Product Leader
Intro to PM Execution Interviews by Facebook Product Leader
 
Product Management Stage-Gate Process (Sample)
Product Management Stage-Gate Process (Sample)Product Management Stage-Gate Process (Sample)
Product Management Stage-Gate Process (Sample)
 

Similar to Product design - a designer's perspective

User Experience Design: an Overview
User Experience Design: an OverviewUser Experience Design: an Overview
User Experience Design: an OverviewJulie Grundy
 
LavaCon 2011 UCD Presentation
LavaCon 2011 UCD PresentationLavaCon 2011 UCD Presentation
LavaCon 2011 UCD Presentationjtkachuk
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and PrototypingKshitiz Anand
 
User Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsUser Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsLaura B
 
It Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product ManagerIt Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product ManagerRachel Daniel
 
Webinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMWebinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMAurobinda Pradhan
 
Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessMichael Zarro, Ph.D.
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardChris Bernard
 
Foundations For A Great User Experience
Foundations For A Great User ExperienceFoundations For A Great User Experience
Foundations For A Great User ExperienceDanforth
 
Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...Kyle Soucy
 
How do you know you're ready for a Design Sprint?
How do you know you're ready for a Design Sprint?How do you know you're ready for a Design Sprint?
How do you know you're ready for a Design Sprint?Highland
 
Lean UX for non-UX Professionals
Lean UX for non-UX ProfessionalsLean UX for non-UX Professionals
Lean UX for non-UX ProfessionalsVolker Gersabeck
 
Becoming A User Advocate
Becoming A User AdvocateBecoming A User Advocate
Becoming A User AdvocateKarl Kaufmann
 
Basic Principles of Interface design
Basic Principles of Interface designBasic Principles of Interface design
Basic Principles of Interface designZdeněk Lanc
 
Usability Testing for Qualitative Researchers - QRCA NYC Chapter event
Usability Testing for Qualitative Researchers - QRCA NYC Chapter eventUsability Testing for Qualitative Researchers - QRCA NYC Chapter event
Usability Testing for Qualitative Researchers - QRCA NYC Chapter eventKay Aubrey
 
UX & Design Thinking for BI Applications
UX & Design Thinking for BI ApplicationsUX & Design Thinking for BI Applications
UX & Design Thinking for BI Applicationsibi
 
User Experience for Product Managers
User Experience for Product Managers User Experience for Product Managers
User Experience for Product Managers Michael Ong
 
Research and Design for the UX Team of One
Research and Design for the UX Team of OneResearch and Design for the UX Team of One
Research and Design for the UX Team of OneUIEpreviews
 
Design Learnings
Design LearningsDesign Learnings
Design LearningsQuikr
 
User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...nForm User Experience
 

Similar to Product design - a designer's perspective (20)

User Experience Design: an Overview
User Experience Design: an OverviewUser Experience Design: an Overview
User Experience Design: an Overview
 
LavaCon 2011 UCD Presentation
LavaCon 2011 UCD PresentationLavaCon 2011 UCD Presentation
LavaCon 2011 UCD Presentation
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and Prototyping
 
User Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsUser Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & Goals
 
It Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product ManagerIt Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product Manager
 
Webinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMWebinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PM
 
Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense Process
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
 
Foundations For A Great User Experience
Foundations For A Great User ExperienceFoundations For A Great User Experience
Foundations For A Great User Experience
 
Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...
 
How do you know you're ready for a Design Sprint?
How do you know you're ready for a Design Sprint?How do you know you're ready for a Design Sprint?
How do you know you're ready for a Design Sprint?
 
Lean UX for non-UX Professionals
Lean UX for non-UX ProfessionalsLean UX for non-UX Professionals
Lean UX for non-UX Professionals
 
Becoming A User Advocate
Becoming A User AdvocateBecoming A User Advocate
Becoming A User Advocate
 
Basic Principles of Interface design
Basic Principles of Interface designBasic Principles of Interface design
Basic Principles of Interface design
 
Usability Testing for Qualitative Researchers - QRCA NYC Chapter event
Usability Testing for Qualitative Researchers - QRCA NYC Chapter eventUsability Testing for Qualitative Researchers - QRCA NYC Chapter event
Usability Testing for Qualitative Researchers - QRCA NYC Chapter event
 
UX & Design Thinking for BI Applications
UX & Design Thinking for BI ApplicationsUX & Design Thinking for BI Applications
UX & Design Thinking for BI Applications
 
User Experience for Product Managers
User Experience for Product Managers User Experience for Product Managers
User Experience for Product Managers
 
Research and Design for the UX Team of One
Research and Design for the UX Team of OneResearch and Design for the UX Team of One
Research and Design for the UX Team of One
 
Design Learnings
Design LearningsDesign Learnings
Design Learnings
 
User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...
 

Recently uploaded

Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 

Recently uploaded (19)

Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 

Product design - a designer's perspective

  • 1. product success - from a designer’s perspective Xiaodan Wang XD Lead Consultant
  • 2. my goal for today - practical and useful what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
  • 3. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
  • 4. what defines a good product what are the good products that you could think of?
  • 5. what defines a good product what qualities do they have in common? • useful - the idea • usable - the interactions • desirable - the emotions
  • 6. what defines a good product what can designers do to achieve these qualities? • understand the users and their needs, define the USPs, create use cases - useful • easy to use, achieve user goals quickly - usable • aesthetically pleasing, attention to detail - desirable and how do they achieve these?
  • 7. competitor analysis user experience research interaction design visual design prototyping front-end review performance analysis & iterative improvement
  • 8. competitor analysis user experience research interaction design visual design prototyping front-end review performance analysis & iterative improvement
  • 9. thoughtworks case study - useful, usable & desirable
  • 10. what defines a good product? design is not just about creativity or look and feel, it provides a systematic thinking process that ensures the product success designers should have high level of involvement in the product, starting at the very beginning as executives and product leads discuss what they should build
  • 11. what defines a good product? “Here, the designers will be in almost every conversation about their product” - Kate Aronowitz, facebook design director
  • 12. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
  • 13. how to do quick’n’dirty user testing and prototype why bother with user testing? understand the users validate product concept get real feedback on product feature & interactions, earlier & faster
  • 14. how to do quick’n’dirty user testing and prototype how to do it: define user criteria: age, gender, socio-economic class... how to get the users: your colleagues, mailing list, social & pro networks, word of mouth... (provide incentives)
  • 15. how to do quick’n’dirty user testing and prototype what to test: specific feature/interactions - 1-1 interviews get new ideas or define unmeet needs - workshops, focus groups create user personas, general market info - online surveys...
  • 16. how to do quick’n’dirty user testing and prototype prototypes • paper prototype (by hand)
  • 17. how to do quick’n’dirty user testing and prototype prototypes • interactive wireframes (balsamiq, axure...)
  • 18. how to do quick’n’dirty user testing and prototype prototypes • linked static images (firework, photoshop...) • interactive prototypes (dreamweaver, or get a front end developer if you could afford)
  • 19. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
  • 20. quality or speed? 1) how do you define quality? 2) how do you develop the product?
  • 22. quality or speed? 1) what matters to your users the most? 2) what is that ONE thing your product does the best? p.s. validate design ROI through user testing
  • 23. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
  • 24. how to find good designers not easy in Singapore... • recommendations • linkedin, job sites, design universities • make sure you like the portfolio • do a design test - junior-mid weight designer
  • 25. how to find good designers working arrangements • to begin with - freelance or part-time, local or remote working • once the business is stable - build a design team: • user experience designer • design researcher • prototyper or front-end developer
  • 26. useful references 9 essential Principles for Good Web Design facebook design history export a clickable PDF from balsamiq mockups
  • 27. How can we help? ThoughtWorks is a global custom software solutions consultancy trusted by many of the world’s leading businesses with their most complex and critical systems. We deliver consulting grounded in delivery expertise, build custom applications and help organisations across all market sectors to drive IT efficiency – working to an exceptionally high standard. Contact us xiaodan wang | xiaowang@thoughtworks.com www.thoughtworks.com Private and Confidential. © 2012 ThoughtWorks. All rights reserved.