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Tiffany listing presentation

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Tiffany listing presentation

  1. 1. Real Estate Services ProposalTiffany MorrisCentury21 Goodyear Green223 Interstate DriveNorman, OK 73069(405) 456-9119http://table19homes.com - Get Your Home on Video!http://tiffanyshome.com - A place for everything!tiffany.morris@century21.com
  2. 2. 02 The Purpose of this Presentation• Understand your goals, objectives and expectations• Explore what’s important about your home• Provide you with details on the CENTURY 21® Brand and how we attract buyers• Discuss the current state of the marketplace• Determine an initial market position for your home• Explain the next steps towards a successful sale 2
  3. 3. 03 Working Together to Achieve Your GoalsYour goals, dreams, expectations and objectives are at the center of the CENTURY 21 ® System’sselling process. In order to set the foundation for a successful transaction for your home, let’sdiscuss the following topics: • Why you are selling your home • Where you are moving to • The time frame for your move • Anticipated challenges • Last home sale experience • Specific services soughtCentury 21® Goodyear Green has successfully represented buyers and sellers in yourneighborhood. Our knowledge, expertise, and total commitment to your goals drive a sellingprocess that runs smoothly and achieves success. 3
  4. 4. 06 CENTURY 21® at a Glance There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries through a network of approximately 120,000 real estate professionals. •Founded in 1971 •Part of the Realogy Franchise Group •Century 21 Real Estate LLC is the franchisor of the worlds largest residential real estate sales organization •Operate in approximately 8,000 offices around the world •Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when consumers think of real estate services We strive every day to better understand your needs to help you complete a successful transaction for your home. We embrace your goals as our own. This is why the CENTURY 21 System is “The Gold Standard.”* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a homewithin the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of errorof +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization. 4
  5. 5. 07 An Industry Leader For the past decade, CENTURY 21® has reigned as the nation’s most recognized brand in real estate!Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers andwho have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading globalmarket research organization. 5
  6. 6. 08Finding Buyers For Your Home 6
  7. 7. 09 Attracting Buyers We have an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of consumer websites, we maximize every opportunity to attract qualified buyers. In addition, you will have a clear view of the results of your property’s online exposure. Detailed marketing reports will provide you with valuable feedback on the traffic your property is receiving from online real estate consumers! Did you know... • 90% of home buyers use the internet to search for a new home* • 38 million home buyers search the internet each month for real estate information* • One in three buyers find the house they ultimately purchase on the internet*We get your property noticed! *2010 National Association of Realtors Profile of Home Buyers and Sellers 7
  8. 8. 10 A World Class Website CENTURY21.comMore than 2 million visitors come to our site every month . Your home will get a tremendous amount ofexposure and will include detailed information about the property and the surrounding community.Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers andsellers, including:• An award-winning online marketing program helps drive over 2 million visitors to our site each month• A new expanded search that features one-click access to millions of listings• Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiplephotos, property details, and open house information 8
  9. 9. 11 Social MediaThe CENTURY 21® System continues to be on the cutting edge of real estate marketing. Wesuccessfully utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for yourhome. Considering that hundreds of millions of people use these sites on a daily basis, it is Facebook important for your home to be included. YouTube flickr twitter 9
  10. 10. 15 A Powerful Web Presence It’s an axiom as old as the industry itself - location is everything! That’s why we feature all of our listings on many of the Internet’s most visited real estate websites, including:CENTURY 21® listings are also displayed on most MLS-enabled real estate sites. 10
  11. 11. 17LEADROUTERThe CENTURY 21 LeadRouter System is a software application empowering CENTURY 21 agents toreceive buyer leads for your property instantaneously wherever they are.LeadRouter sends alerts when a potential buyer inquires about your property, enabling me torespond immediately. This means that buyers interested in your property will be able to reach mequickly. 11
  12. 12. 18 Our Commitment toSeller Service Pledge YouAs an independently owned and operated CENTURY 21 ® Office, we are dedicated to providing you with service that isprofessional, courteous and responsive in helping you market your property. To fulfill this commitment, we will:1. Dedicate ourselves to making the process of selling your home as easy and successful as possible2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate practices3. Hold your best interests in the highest regard throughout the process4. Value and respect your time, being as efficient and effective as possible5. Understand your needs and respond quickly6. Utilize my knowledge, resources and training to best serve you7. Provide regular progress reports throughout the process and discuss with you comments received about your property8. Explain each step of the process and act as a guide to help you make informed decisions9. Make recommendations to enhance the marketability of your property10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your home and receive the value it deserves11. Review various financing alternatives12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your property13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances14. Post your property on century21.com, a site which receives millions of visitors each month15. Explain local real estate procedures and regulations16. Show your property to potential buyers17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices worldwide19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all implications prior to the acceptance of any offer20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process will be monitored as permitted by law or local practice21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location 12
  13. 13. 20 Market Overview 13
  14. 14. 21 The Current State of the MarketplaceInsert Name of Market where town is located CENTURY 21® Goodyear Green Total number of Homes Sold (Insert dates here): Price Ranges: Average Sales Price in this Market: Peak Sales Price in this Market: 14
  15. 15. 04 The Unique Value of Your HomeIn order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important thatwe get to know your home as well as you do. Let’s use the following points of discussion to explore the features ofyour home that might be most attractive to a potential buyer:• What caused you to buy this home?• Which features of the home have you enjoyed?• Features that a typical buyer might miss when walking through?• Other features or benefits to highlight?Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value itdeserves. 15
  16. 16. 22Factors that Influence the Value of your home FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME: • What you paid for it • Your Investment in the property (such as baths or kitchen upgrades, etc) • What you want to net from the sale • What those outside the industry believe the property is worth 16
  17. 17. 24 Pricing Your Home To SellIntelligent Pricing Activity vs. TimingBy pricing your property at market value, you A property attracts the most attention,expose it to a much greater percentage of excitement and interest from the real estateprospective buyers. community and potential buyers when it is first listed on the market.This increases your chances for a sale whileensuring a final sale price that properly reflects Improper pricing at the time of initial listingthe market value of your home. misses out on this peak interest period and may result in your property languishing on the market.The Effect of OverpricingImproper pricing may lead to a below marketvalue sale price, or even worse, no sale at all.Your home has the highest chances for a fruitfulsale when it is new on the market and the priceis reasonably established 17
  18. 18. 25 Next Steps 18
  19. 19. 26 Next Steps Towards Selling Your Home• Contact me to set up a time to have a complete Market Analysis done on your property• From here we can discuss the best marketing plan to get your home in front of buyers and tothe closing table as fast as possible.• As an agent, I do full internet video and tv marketing. I am in partnership with KFOR NewsChannel 4 and have marketing access other agents in the area DO NOT have!• When we meet, I will go over every aspect of the home listing process so you feelcomfortable with your decision.• I will be ready to put a sign in your yard and get your property on all web and TV media’sASAP! 19
  20. 20. Now is a good time to consider:1. A Pre-Sale home inspection to uncover any hidden 3. The features that you think make your home desirableissues before showing to potential buyers. •Is there anything that you would change if you were going2. CENTURY 21® Home Protection Plan • Give buyers peace of mind to be staying in your home? • Sell your home faster •Are there any little things that can be done to enhance the • Get closer to your asking price aesthetics of your home? •What do you love about your home that you think buyers Homes with a protection plan will love as well? • Sell an average of 23 days faster* • Sell an average of 4% higher at closing* • Sell .63% closer to the list price**As reported in the survey A Study of Homeowners’ Appliance and Home System ServiceExperiences, Decision Analyst (2008) and reprinted with their written permission. 20
  21. 21. What to Have Ready  Prior year tax bill  Surveyto List Your Property  Account numbers for mortgage  3 copies of the key to the front door Invoices for repairs or improvements to the property  A list of inclusions and exclusions in the sale  Any interior or exterior pictures of the property  Declarations/Covenants/Deed Restrictions (if applicable) These are always helpful, but don’t  Utility bills, actual monthly costs or monthly budget  Information on special assessments (if applicable)get bogged down trying to find it all.  Homeowners Association/Condominium associationWe can work with what you are able information (if applicable) • Amount and Frequency to provide. • Company • Address • Contact name • Phone number 21
  22. 22. 19 My Commitment to YouIn the preceding pages I have provided you with an outline of my expertise and that of mycompany. I have also demonstrated why CENTURY 21 Goodyear Green and I are the bestchoice to market and sell your home. I would like to extend my personal and professionalcommitment to you. As your CENTURY 21 Agent, I will: • Provide you with excellent service and support • Communicate with you every step of the way • Represent your interests ethically and professionally • Make every effort to sell your home promptly and at a fair price Let me go to work for you now! Tiffany Morris Century21 Goodyear Green 223 Interstate Dr Norman, OK 73069 (405) 456-9119 http://table19homes.com http://tiffanyshome.com tiffany.morris@c21.com 22

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