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10    reasons why now is the perfect
time to get started with the mobile   web


                – By Tijs Vrolix –
My name is Tijs and I love mobile.
http://blog.sectiondesign.co.uk/2009/10/the-making-of-digital-nostalgia-mobile-evolution/
By Leodileo on Flickr




And we’re only just getting started
2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
2005: the year of the mobile web
                                     !"#"$%&
2006: the year of the mobile web    '()&*(
                                           )%

2007: the year of the mobile web   +(& +),*-%)-

2008: the year of the mobile web   .,-/!0 &($(
                                      1!(2-
2009: the year of the mobile web
2010: the year of the mobile web
1 Battle of the devices
By chriswsonic357 on Flickr




Apple introduces the iPhone (2007)
“The iPhone has taken the
frustration out of browsing
on a mobile phone.”
Charles Wolf, Needham & Company
70%
Check email at least once a day.
60%
Browse the web at least once a day.
80%
Use iPhone to browse the web.
Smarthphone users in general: 32%
Mobile users in general: 10%
http://www.billshrink.com/blog/wp-content/themes/shrinkage/images/graphics/nexus-one-total-cost.jpg




iPhone sets the bar
10 reasons why now is the perfect time to get started with the mobile web
10 reasons why now is the perfect time to get started with the mobile web
Let’s not forget
about software.
2 Early adopters eager to
   consume the mobile web
So who is this early adopter?
  •   young (aged 16-34)
  •   affluent
  •   urban-dwelling
  •   professional




                           By ohad* on Flickr
And what are they using
the mobile web for?
    •   Social networking (70%)
    •   News and information
    •   Email
Essential Research
Let’s put things in perspective though
76% of mobile phone users don't use their
mobile to access the Internet
      •   “It’s too expensive.”
      •   “My mobile is not capable.” (60%!)
      •   “Why would I?”
      •   “I don’t get it (and hey, I don’t care).”

Essential Research
3 Millions of users entering the
   market in the next few years
The launch of the iPad
brought about an interesting
discussion
  •   “Most people don’t need a
      computer.”
  •   “The iPad is the uncomputer for
      the masses.”
  •   “Should the Apple iPad be
      considered a computer?”
  •   “My mom's next computer is
      going to be an iPad.”
By futureatlas.com on Flickr
“More people will access the
mobile web than the desktop web.”
In 2013 according to Gartner.
In 2015 according to Morgan Stanley.
4 Social networking is the number
   one reason to use the mobile web
“The explosion of social networks in the past
few years is just the Web catching up with life,
since people are naturally social. What’s
different is that the Web is now the place where
all this sharing takes place.”
Eric Schmidt, Google
70%
Use the mobile web for social networking.
“Facebook dominates UK mobile use.”
Accounts for nearly half of all the time people in the UK spend
going online using their phones.
GSMA/Comscore


                                               December 2009
                Facebook                           2002
                 Google                             395
                Microsoft                           165
                 Orange                             138
                   AOL                              106
UK number of mobile minutes spent (millions)
– You don't know what you're missing until you get a taste –
5 Services are more
   important than hardware
– Touchscreen smartphones are the new standard –
– Even Nokia says so –
Focus on mobile services
 •   communication (social
     networking!
 •   integration and synchronisation
 •   mobile payments
 •   context-aware
 •   mobile health
 •   ...
6 Realtime
– Everything is realtime –
Mobile is the perfect medium to
keep up with the realtime web.
  •   Who’s doing ... now?
  •   Where can I ... now?
  •   Why is ... now?
  •   ... now?
By apoxapox on Flickr




It’s always with us
7 Context is king
10 reasons why now is the perfect time to get started with the mobile web
“... there are now over 6000 location-
based iPhone apps, 900 Android apps
and 300 BlackBerry apps.”
Skyhook
10 reasons why now is the perfect time to get started with the mobile web
10 reasons why now is the perfect time to get started with the mobile web
freymartin.de/en/projects/jitwatch
8 Mobile makes money
– July 10, 2008: iTunes App Store launch –


The app store economy
140 000    apps



3 000 000 000    downloads



           350   / second



          75 %   free



        € 2,70   price
10 reasons why now is the perfect time to get started with the mobile web
Gartner mobile application store predictions
Numbers in billions.




                       2009   2010   2013

   Downloads           2,5    4,5    21,6

     Revenue           $4,2   $6,8   $29,5
+                                                         -
•   users know where to go                              •   revenue share
•   closely monitored: secure                           •   app store owner decides
•   don’t worry about payment,                          •   slow publishing process
    traffic, ...                                        •   ...
•   top lists generate more
    downloads
•   ...

* don’t worry: the app store is only one way to distribute your service
SMS
                                     Display
                                     Search




                                Kelsey Group




6)%.",7- -.)%%2
     %-$($%       35% *34! +%
                   !,.5! (&-!
– Mobile display advertising isn’t quite dead though –
– Action speaks louder than words –
– Bridging the gap between online and offline –
9 It’s called “smartphone”
   for a reason
sound
                                             motion
                               smell
compass
                   light               humidity

        location
                           weight               shake
noise                               health
                   GPS
   proximity
                               speed             pressure



         temperature                   height
Cry Translator for iPhone
Sleep Cycle for iPhone
WakeMate
10 Big businesses are
     excited about mobile
By thorinside on Flickr




We’re ready for the real thing
“We think there is the potential to actually
make this mobile web better than the PC web.”
Jonathan Rosenberg, Google
– Thank you –


slideshare.net/tijs


                       Tijs Vrolix
                       tijs@vrolix.eu
                       @tijs on Twitter

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