Apple's brand personality
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Analyze how's Apple perceived. If Apple became a person, what kind of person would be? This is just an opinion from me. Thank you for these following informations - http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/ - http://www.marketingminds.com.au/branding/apple_branding_strategy.html
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Apple's brand personality
- 1. ASSIGNMENT 1 BRAND PERSONALITY AD3101 Principles of Marketing Communications Academic Year 1/2011 by Nannapat Keawjieranai 5211500 section 403
- 2. APPLE
- 3. iPad iMac White Grey Innovative Imaginative iPhone Macbook Air OS X Graphic-Design Younger Expensive New innovation Macbook New Generation Hi-So User-Friendly GUI Classy Luxury Sleek Product Design Exclusive-Quality iPod Steve Jobs Cool
- 4. WHAT IS APPLE,THEN? • The Apple brand is leading amongst several highly competitive markets, including the computer industry with its Macintosh computers, the consumer electronics industry with the iPod, the smart phone market with the Apple iPhone, and presently, the tablet market with the Apple iPad. • Apple’s branding strategy focuses mainly on emotions. It centers on a person’s lifestyle, imagination, his passion, hopes, dream and aspiration, and lastly empowering the people through technology. • The Apple brand personality emphasizes on making people’s lives easier and it is a company with a genuine connection with its customers.
- 5. Apple’s Personalities Stylish Cool easy-going Intuitive Friendly innovative Casual
- 6. IF APPLE BECAME A PERSON ? ?
- 7. Teenager, Younger [Y Generation] Simple & Bachelor degree UP Clean-looking Multimedia Creative AUDI / Freelancer BMW / Porsche / Pop Music MINI Masculine COOPER Urban-Living Friendly Freedom Technology-Lover Trendy Fast-Food/Franchised Easy-Going Restaurants Out-of-the-box UNIQUE Thinking Bio-Organic Food Good-Looking twice a week Salary 50,000 baht up
- 11. HELLO, I’M MAC.
- 24. APPLE PERSON’S TOUCH-POINTS E-mail Whatsapp iClouds iMessage Facetime iPhone Twitter iWork.com Facebook
Editor's Notes
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- Mac is hip, individualistic and scrappy. \n
- When I say “Apple”, what comes up to your mind?\nMac is hip, individualistic and scrappy. \n
- Apple’s branding strategy focuses mainly on emotions. It centers on a person’s lifestyle, imagination, his passion, hopes, dream and aspiration, and lastly empowering the people through technology. The Apple brand personality emphasizes on making people’s lives easier and it is a company with a genuine connection with its customers.\n
- Apple is perceived as “younger.” Indeed, Apple is almost known entirely for its brand personality attributes — innovative, stylish, intuitive, cool, casual, easy-going and friendly.\n2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
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- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 2. If your brand becomes a person, what kind of this person should be???\n-Tell the characteristics, personality, habits, hobbies and etc.\n-You can use images to define this person\n
- 3. Give the brand touch point, how are you going to contact to this person, what will be the ways to talk to them?\n
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