SlideShare a Scribd company logo
1 of 18
Download to read offline
#CultureCode
We wrote this to give you a sense
of IDEO’s culture—the ties that bind
us together as coworkers and as
people. These are the values that
get us there.
Believing that something is
possible will somehow make it so.
The most powerful asset
we have in our arsenal is the
word “we.”
Get comfortable with
uncomfortable-ness.
Ask for forgiveness,
not permission.
Going out of your way to
help others succeed is the
secret sauce.
The unwritten social contract here:
individual ownership supports collective
responsibility. Own that.
Nothing is a bigger buzz-kill
than over-intellectualizing.
Design is about rolling up your
sleeves and making things.
Watch the Little Book of
IDEO video series here.
Illustrations By Beau Bergeron

More Related Content

What's hot

Culture at Nanigans
Culture at NanigansCulture at Nanigans
Culture at NanigansNanigans
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture DeckWill Clarke
 
Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017 Travis Terrell
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueSocious
 
Percolate's Company Values
Percolate's Company ValuesPercolate's Company Values
Percolate's Company ValuesPercolate
 
We Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckWe Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckOmetria
 
RedMartian Culture Code
RedMartian Culture CodeRedMartian Culture Code
RedMartian Culture CodeRoger Egan III
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture CodeBob Ruffolo
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less TEDxMongKok
 
Culture at Uberflip
Culture at UberflipCulture at Uberflip
Culture at UberflipUberflip
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer
 
Tech in asia culture code v3
Tech in asia culture code v3Tech in asia culture code v3
Tech in asia culture code v3Tech in Asia
 
Culture (Original 2009 version)
Culture (Original 2009 version)Culture (Original 2009 version)
Culture (Original 2009 version)Reed Hastings
 
Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)GrammarAllie
 
Foundr Magazine Culture Deck
Foundr Magazine Culture DeckFoundr Magazine Culture Deck
Foundr Magazine Culture Deckfoundr
 
Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc.
 

What's hot (20)

Culture at Nanigans
Culture at NanigansCulture at Nanigans
Culture at Nanigans
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture Deck
 
Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We Value
 
Percolate's Company Values
Percolate's Company ValuesPercolate's Company Values
Percolate's Company Values
 
We Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckWe Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture Deck
 
RedMartian Culture Code
RedMartian Culture CodeRedMartian Culture Code
RedMartian Culture Code
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture Code
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less
 
Digital 22 Culture Code
Digital 22 Culture CodeDigital 22 Culture Code
Digital 22 Culture Code
 
Culture at Uberflip
Culture at UberflipCulture at Uberflip
Culture at Uberflip
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0
 
Tech in asia culture code v3
Tech in asia culture code v3Tech in asia culture code v3
Tech in asia culture code v3
 
Culture (Original 2009 version)
Culture (Original 2009 version)Culture (Original 2009 version)
Culture (Original 2009 version)
 
Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)
 
Ideo culture deck
Ideo culture deckIdeo culture deck
Ideo culture deck
 
Foundr Magazine Culture Deck
Foundr Magazine Culture DeckFoundr Magazine Culture Deck
Foundr Magazine Culture Deck
 
Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc. Culture - v1
Pop Inc. Culture - v1
 
UpStart's Culture Deck
UpStart's Culture DeckUpStart's Culture Deck
UpStart's Culture Deck
 

Viewers also liked

CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsT-Mobile
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)Takanori Ogata
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyHubSpot
 

Viewers also liked (9)

Culture
CultureCulture
Culture
 
Coding Culture
Coding CultureCoding Culture
Coding Culture
 
CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCode
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee Expectations
 
InterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCodeInterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCode
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

Recently uploaded

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 

Recently uploaded (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 

The Little Book of IDEO: Values