NBA vertical

29 NBA teams
Over 2,000 live games
Pre, In-game, Post

Fast-paced, high-scoring, NBA players are global superstars that live beyond the sports pages.
They influence fashion, music & pop culture. Millennials and female fans are engaged in the NBA more
than ever with the NBA being their second favorite sport to watch. Over the past 10 years,
NBA ratings on HTS have remained extremely consistent with 15% growth over the last five years!
SOURCE: 2013 FOX SPORTS FAN SEGMENTATION, FOX OWNED MARKETS, AGE 18-34

#1
professional
sports league on
social media
20.8 M
fans on Facebook
9.7 M
followers on Twitter
+460 M
likes and followers globally
across the league, its teams
and players
SOURCE: EXPERIAN SIMMONS, 2013

VANCOUVER, CANADA MONTREAL, CANADA LONDON, UK BEIJING, CHINA
vs. vs. vs. vs. vs.
SHANGHAI, CHINA
BERLIN, GERMANY
MEXICO CITY, MEXICO
vs.
RIO DE JANEIRO, BRAZIL
ISTANBUL, TURKEY
vs.
vs.
vs.

WELL-CULTURED
FREQUENT SHOPPERS
FINANCIALLY WELL-OFF
HIGHLY RECEPTIVE TO ADS
TECHNOLOGICALLY SAVVY SOCIALLY INFLUENTIAL
EARLY ADOPTERS

A50+ FEMA
LE
68%
MEN
54%
A18-49
*
SOURCE: SCARBOROUGH, MULTI-MARKET 2013, RELEASE 2 TOTAL, AUG 2012-SEP 2013. HTS = WATCHED AN HTS RSN PAST 7 DAYS AND HOME TEAM NBA ON CABLE TV IN THE PAST 12 MONTHS.
GENERIC = SPORTS WATCHED ON CABLE TV NETWORKS IN THE PAST 12 MONTHS WAS REGULAR SEASON NBA. | *SOURCE: NIELSEN NSI, LIVE+SD, DATA THROUGH 13-14 NBA SEASON. DATA FOR HOME DMA (20 TEAMS), 20 LPM
MARKETS.

For female NBA home team fan slides: See Appendix
For the entire HTS Female Engagement Study:
Presentations > Research > Engagement Studies > NBA > 2014 > NBA
Home Team Female Engagement Study - March 2014
https://foxgroupinc.sharepoint.com/sites/FNG_HTS/_layouts/15/WopiFrame.aspx?sourcedoc=%7BF3CF0F47-D68C-4B15-AB7F-
7759DAB337BF%7D&file=NBA%20Home%20Team%20Female%20Engagement%20Study-March%202014.pptx&action=default

The information on the following slide is from Scarborough only and leans
more toward the male demographic.
While the other demographic slide has both Scarborough and Nielsen
information mixed together to create more of a male/female balance.
Please use this slide if you have a client who has male centric brands.

35%
SINGLE MEN
AVG HHI 70.2K
A50+ FEMA
LE
81%
MEN
54%
A18-49
SOURCE: SCARBOROUGH, MULTI-MARKET 2013, RELEASE 2 TOTAL, AUG 2012-SEP 2013.
HTS = WATCHED AN HTS RSN PAST 7 DAYS AND HOME TEAM NBA ON CABLE TV IN THE PAST 12 MONTHS. GENERIC = SPORTS WATCHED ON CABLE TV NETWORKS IN THE PAST 12 MONTHS WAS REGULAR SEASON NBA.

2x
More trust in home team ads
than prime time
60%
More likely to
purchase a product
1.7x
More likely to
recommend a product
SOURCE: 2.5 MORE EFFECTIVE PODS (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)
SOURCE: 22% MORE ATTENTION (2013 FOX SPORTS FAN SEGMENTATION)
SOURCE: 2X MORE TRUST THAN PRIME TIME (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)
SOURCE: 60% MORE LIKELY TO PURCHASE (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)
SOURCE: 61% SPEND MORE FOR HIGH QUALITY PRODUCTS (2013 FOX SPORTS FAN SEGMENTATION)
SOURCE: 1.7X MORE LIKELY TO RECOMMEND (2013 FSN NBA FAN ENGAGEMENT NIELSEN STUDY)
2.5x
More effective pods
22%
Pay more attention to all or
most ads in live local games
vs. generic games
61%
Are willing to spend more
for high quality products

45%
FAMILY
74%
CO-VIEWING
SOURCE: 2012 SMITHGEIGER NBA ENAGEMENT STUDY, Q4-2 FREQUENCY OF WATCHING LIVE HOME TEAM NBA GAMES WITH
29%
FRIEND
S

SOURCE: NBA HAS AN AVERAGE OF 72 GAMES OUT OF REGULAR SEASON 82
87%

2.0M
SOURCE: FOR ESPN, ESPN2, TNT, NBA, AND ALL OTHER CABLE NETS: PUBLISHED INDUSTRY SOURCES
SOURCE: FOR HTS: NIELSEN NSI PROJECTED TO A COVERAGE UNIVERSE
1.3M
1.5M
150K 250K

For the following two slides, please use one or the other
(not both) to speak to the unbalanced nature of the number
of games OR the number of time these teams appeared.
There are notes below each slide to aid in your explanation
of the content.

SOURCE: NIELSEN, OVERNIGHT DATA, ESPN, TNT, 2013-14 SEASON
Your brand does not have the ability to connect with and establish
relationships with all teams and their home team fans throughout the
season with a national game buy!
0% 1% 2% 3% 4% 6% 7% 9% 10% 11% 13% 14% 15% 16%

SOURCE: NIELSEN, OVERNIGHT DATA, ESPN, TNT 2013-14 SEASON

2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14
2.0 HH RTG
(10 YEAR AVG)
SOURCE: NIELSEN NSI, MULTI DMA AVERAGE TV HH RATINGS
+15%
(OVER THE PAST 5
YEARS)

UNIQU
E
67%
DUPLICAT
ED
UNIQU
E
69%
DUPLICAT
ED
UNIQU
E
69%
DUPLICAT
ED
SOURCE: NIELSEN NTI, JANUARY 2013. NBA ON ESPN 12 GAMES, NBA ON TNT 8 GAMES.

2013-2014 NBA & NCAA BASKETBALL
2013-2014 Multi-Market TV HH Rating Average
+50 %
%
0.7
(WEIGHTED BY UE AND DURATION)
+24
1.4
1.7
2.1
NSI Markets – Atlanta, Boston, Chicago,
Cleveland, Dallas, Denver, Detroit, Houston,
Indianapolis, Los Angeles, Miami,
Milwaukee, Minneapolis, New York,
Orlando, Philadelphia, Phoenix, Portland ,
Sacramento, San Antonio, San Francisco,
and Washington D.C.
+200
%
SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, HTS ALL GAMES, TNT ALL GAMES, ESPN ALL GAMES, 2013-2014 REGULAR SEASON 10/29/13-04/16/14. ESPN COLLEGE BASKETBALL 11/12/13-03/16/14

HTS HOME TEAM GAMES vs. ABC’s NBA EXCLUSIVE
DMA
BOSTON 1.02 2.16
SAN ANTONIO 3.99 7.54
INDIANAPOLIS 2.42 4.21
PORTLAND 2.36 4.10
DENVER 1.19 1.72
SAN FRANCISCO 2.24 3.20
PHOENIX 1.83 2.21
MINNEAPOLIS 1.76 2.11
CLEVELAND 2.72 2.79
RSN %
Advantage
SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, HTS ALL GAMES, ABC ALL GAMES 2013-2014 REGULAR SEASON 10/29/13-04/16/14.
112%
89%
74%
74%
45%
43%
21%
20%
3%
DMA AVERAGE TV HOUSEHOLD RATINGS

1.8 2.4
1.4 1.1
2.9 3.5
1.1
1.9
7.5
6.9
4.2 4.1
SAN ANTONIO MIAMI INDIANAPOLIS PORTLAND
SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, HTS ALL GAMES, TNT ALL GAMES, ESPN ALL GAMES, 2013-2014 REGULAR SEASON 10/29/13-04/16/14.

1.3
1.6
1.3
0.9
1.8
2.2
1.4
0.9
3.2 3.0 2.8
2.2
SAN FRANCISCO CHICAGO CLEVELAND PHOENIX

0.6
2.2 2.2 2.1 1.9
1.6
0.9
1.1
0.7
2.1
0.7
1.3
BOSTON NEW YORK MINNEAPOLIS DALLAS

1.8 1.7 1.7
1.5 1.4
0.7
1.9
1.3
0.6
SACRAMENTO DETROIT DENVER

0.3%
2013-14 vs. 2012-13
9% 12% 14% 15% 16%
34% 37%
51%
63%
86%
100%
SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, NBA ON RSNS, 2013-2014 REGULAR SEASON 10/29/13-04/16/14 VS. REGULAR SEASON 2012-13

The research team releases 3 editions of the ratings per season
per league. These generally fall within this timeframe:
• Quarter season
• Half season/All-Star week
• Full regular season
Please see the research folder on the SharePoint for all
Home Team Dominance presentation releases that match your
client’s needs.

#1
SAN ANTONIO
SPURS-FSS 7.64
CBS-KENS 6.04
ABC-KSAT 5.88
NBC-WOAI 5.03
FOX-KABB 3.36
UNI-KWEX 3.10
FSS 1.75
DSNY 1.73
ESPN 1.57
FXNC 1.31
FULL SEASON AVG: 7.54
#1
MIAMI
HEAT-SUN 6.94
TEL-WSCV 4.53
UNI-WLTV 4.17
ABC-WPLG 3.60
CBS-WFOR 3.50
NBC-WTVJ 3.26
FOX-WSVN 2.96
SUN 2.06
IND-WFUN 1.67
ESPN 1.40
#3
PORTLAND
NBC-KGW 4.92
CBS-KOIN 4.57
BLAZERS-CSNN 4.44
ABC-KATU 4.40
FOX-KPTV 3.02
PBS-KOPB 1.93
IND-KPDX 1.42
ION-KPXG 1.14
HIST 1.11
ESPN 1.09
#3
INDIANA
NBC-WTHR 7.81
CBS-WISH 6.31
PACERS-FSI 4.35
FOX-WXIN 4.10
ABC-WRTV 3.82
CW-WTTV 1.73
ESPN 1.69
TBSC 1.44
HIST 1.40
USA 1.38
DMA Average TV Household Ratings
SOURCE: NIELSEN NSI, LIVE+SD, TV HOUSEHOLD RATINGS, TABLES CONTAIN HTS REGULAR SEASON 2013 GAMES THAT AIRED IN PRIMETIME (M-SUN 7-11P). PRIMETIME DEFINED AS M-SUN 7-11P

#4
CHICAGO
NBC-WMAQ 6.06
ABC-KLS 5.40
CBS-WBBM 4.85
BULLS-CSNC 3.08
CW-WGN 2.61
FOX-WFLD 2.35
UNI-WGBO 1.54
ESPN 1.52
CSNC 1.30
DSNY 1.28
#5
SAN
FRANCISCO
CBS-KPIX 4.08
ABC-KGO 3.60
FOX-KTVU 3.53
NBC-KNTV 3.51
WARRIORS-CSBA 3.42
UNI-KDTV 1.36
ESPN 1.02
CSBA 1.00
IND-KRON 0.96
TNT 0.92
#5
CLEVELAND
CBS-WOIO 5.43
NBC-WKYC 5.26
FOX-WJW 4.93
ABC-WEWS 4.31
CAVALIERS-FSOH 2.90
USA 1.56
TBSC 1.52
HIST 1.50
IND-WUAB 1.40
ESPN 1.40
#5
PHOENIX
NBC-KPNX 4.76
CBS-KPHO 4.42
FOX-KSAZ 3.16
ABC-KNXV 3.12
SUNS-FSA 2.27
UNI-KTVW 2.02
ESPN 1.58
IND-KTVK 1.46
DSNY 1.37
HIST 1.10

#5
BOSTON
CBS-WBZ 5.82
NBC-WHDH 5.10
ABC-WCVB 4.31
FOX-WFXT 2.89
CELTICS-CSNE 2.25
USA 1.55
NESN 1.47
TBSC 1.45
WSBK 1.24
FXNC 1.11
#5
MINNESOTA
CBS-WCCO 7.16
NBC-KARE 7.03
ABC-KSTP 4.31
FOX-KMSP 3.35
T’WOLVES-FSNO 2.13
ESPN 1.40
FSNO 1.32
HIST 1.27
PBS-KTCA 1.24
HGTV 1.11
#5
DETROIT
NBC-WDIV 6.17
FOX-WJBK 5.74
ABC-WXYZ 5.10
CBS-WWJ 4.92
PISTONS-FSD 1.83
ESPN 1.64
USA 1.58
FXNC 1.50
CW-WKBD 1.38
TNT 1.36
#5
DENVER
NBC-KUSA 7.21
CBS-KCNC 5.63
ABC-KMGH 3.30
FOX-KDVR 2.26
NUGGETS-ALT 1.78
ESPN 1.23
CW-KWGN 1.03
UNI-KCEC 1.01
IND-KTVD 0.98
PBS-KRMA 0.93

Cement the relationship you’ve
been building all season long with
50+ home team games during
our Round 1 coverage.
We project an average of over
2MM HH per equalized*
game with the power and
passion of our superior home
team environment.
SOURCE: APRIL 2014 NIELSEN NSI PROJECTED TO A COVERAGE UNIVERSE
*ONE SPOT PER HOME TEAM PLAYOFF GAME AGGREGATED

Please see the video library on SharePoint for these NBA case
study video files:
• Captain Morgan
• KFC

Reach fans in their seats and suites and in high traffic areas like the
concourse, bars and lounges, and at concessions stands
• The seamless in-arena complement to
your television presence
• Available in 15 NBA venues
• 5,500+ screens
• Reaches 12MM+ engaged, upscale
NBA fans annually
• Nielsen measured fan engagement
• Provides video advertising, sponsored
partnerships, in-venue experiences,
social media activations

MSG
Barclays Center
United Center
Wells Fargo Center
American Airlines Center
TD Bank Garden
Verizon Center
Phillips Arena
Toyota Center
Quicken Loans Arena
Target Center
American Airlines Arena
The Rose Garden
Bradley Center
Pepsi Center

SCOREBOARD
Client
Logo
• Video content ideas:
• Idea One
• Idea Two

• Featured on 450+ OF THE MOST PROMINENT NEWS SITES
across the country including: NY Times, NY Daily News, LA Times,
Chicago Tribune, Philadelphia Inquirer, Dallas Morning News &
Boston Globe
• Delivers PASSIONATE LOCAL fans, aggregated into the largest
national audience in digital video
• 21MM sports video uniques monthly and over
200MM video streams per month (comScore April 2014)
• ESPN 15MM
• Yahoo! Sports 12MM
• MLB.com 12MM

• Buy a specific sport,
region/market or day-part
• :15/:30 custom spots to appear
in video pre roll
• Post roll bumpers
• Companion banners
• Overlays
BRAND
PRE-ROLL
LOGO
INTEGRATION
CUSTOM
VIDEO
OVERLAY
COMPANION BANNER

OPENING
WEEK
2014
Opening Week sets the stage and brings your brand closer to
the game and the fans right from the first tip-off. Excitement
is at an all time high as fans tune in to see the first glimpse of
the powerhouse superstars and highly touted rookies. It’s the
time of the season that your brand cannot afford to miss
when ratings are at an all-time high.
The best thing about basketball? Owning a ball.
It automatically puts you in the game. Pass It On makes it
possible for fans to give kids a ball so they can play the
game. Your brand will show its big heart to millions during the
holiday season. With a simple tweet, this platform puts a
basketball in the hands of 30,000 children.
Before Paul Rudd and Jason Segel said ‘I Love
You, Man’ bros were forming untethered bonds
through sports. Celebrate these connections by
sending the ultimate Team Bromance on an all-expenses
paid getaway to a big game.
The perfect time in a game when a pro’s ability to
perform under high pressure overcomes all odds,
even the clock. Sound familiar when reviewing sales
goals? Own the moment with a sales promotion of a
CLUTCH deal with a discount code and get our fans
to put your brand in their shopping carts on Cyber
Monday or any limited time.
What’s the prediction? Beginning on Opening Day,
it’s all fans talk about. What will it take from the
teams and players to become playoff bound?
Ownership of this season-long preparation for the
playoffs makes your brand top of mind among fans
that always want to know.

#1 We’re structured to deliver hyper-local content on
a national scale.
#2
#3
The tribes we tap into trust us, love us and
return to our product year after year.
We’re immune to the industry woes and hiccups
that plague other entertainment channels
because sports fans are addicts!
#4 Invest early.
HEART+BRAND=RESULTS

• 2.5x more effective pods
Source: 2013 FSN NBA Fan Engagement Nielsen Study, 9,812 TV viewers in 8
markets Atlanta, Chicago, Cleveland, Dallas, Detroit, Los Angeles, Miami and Tampa.
Field date April 2013. Average income $80k “three commercial pods are 2.5x more
effective than traditional pods” (92% of HTS pod breaks are two minutes or less).
• 22% pay more attention to all or most ads in live local games vs. generic games
Source: 2013 Fox Sports Fan Segmentation, 3209 respondents; Q1/Q2/Q2_1 (row
772), Attention Paid to Advertisements: 22% pay attention to all or most of the
advertisements in live sporting event (local team) vs. 18% for live sporting event
(teams outside your area).
• 2x more trust in home team ads than prime time
Field date April 2013. Average income $80k “local sports viewers trust home team ads
at 2 times the rate of prime time viewers watching their favorite shows.”
< PREVIOUS SLIDE
• 60% more likely to purchase a product
Field date April 2013. Average income $80k “home team NBA viewers are 71% more
likely than generic NBA viewers to buy a product they see advertised.”
• 61% are willing to spend more for high quality products
Source: 2013 Fox Sports Fan Segmentation, 3209 respondents; Q42 (row 1201),
Work & Money: I am willing to spend more for high quality products.
• 1.7x more likely to recommend a product
Field date April 2013. Average income $80k. “home team NBA viewers are 71% more
likely than generic NBA viewers to recommend a product they see advertised.”

#11
LOS ANGELES
ABC-KABC 3.87
NBC-KNBC 3.74
CBS-KCBS 3.49
UNI-KMEX 3.46
FOX-KTTV 2.04
TEL-KVEA 1.66
PTZD 1.65
DSNY 1.54
IND-KCAL 1.53
CW-KTLA 1.38
CLIPPERS-FSPT 1.37
#6
#22
NEW YORK
ABC-WABC 4.76
CBS-WCBS 4.68
NBC-WNBC 4.22
FOX-WNYW 3.08
UNI-WXTV 2.40
KNICKS-MSG 2.29
USA 1.72
TEL-WNJU 1.52
TBSC 1.27
TNT 1.26
NETS-YES 0.78
2.29(KNICKS) & 0.77(NETS)
#6
DALLAS
NBC-KXAS 5.29
CBS-KTVT 4.87
FOX-KDFW 3.88
ABC-WFAA 3.87
UNI-KUVN 3.01
MAVERICKS-FSSW 1.96
ESPN 1.52
TEL-KXTX 1.18
DSNY 1.18
USA 1.17
#8
HOUSTON
NBC-KRPC 5.30
CBS-KHOU 4.79
ABC-KTRX 4.61
UNI-KXLN 4.10
FOX-KRIV 2.59
KTXH 1.33
ESPN 1.30
ROCKETS-CSH 1.22
DSNY 1.19
CTZD 1.15

#13
WASHINGTON
DC
NBC-WRC 5.10
CBS-WUSA 4.12
ABC-WJLA 3.67
FOX-WTTG 3.67
USA 1.59
ESPN 1.41
IND-WDCA 1.38
ETZD 1.33
FXNC 1.26
TBSC 1.17
WIZARDS-CSNM 1.05
#15
ATLANTA
ABC-WSB 5.63
NBC-WXIA 4.37
FOX-WAGA 4.31
CBS-WGCL 3.71
ESPN 1.83
IND-WPCH 1.60
DSNY 1.37
FXNC 1.35
TNT 1.34
USA 1.34
HAWKS-SPSO 1.02

#19
MILWAUKEE
ESPN 1.29
FXNC 1.27
TBSC 1.27
HIST 1.23
USA 1.21
TNT 1.01
DSNY 0.99
HGTV 0.99
AEN 0.81
FX 0..81
BUCKS-FSWI 0.52
#10
PHILADELPHI
A
USA 1.91
TBSC 1.33
DSNY 1.24
FXNC 1.13
TNT 1.08
ESPN 1.06
HIST 0.95
HGTV 0.94
AMC 0.92
SIXERS-CSN 0.89
#10
ORLANDO
ESPN 1.83
FXNC 1.58
TNT 1.56
HIST 1.38
DSNY 1.37
TBSC 1.33
USA 1.14
FX 1.01
HGTV 1.00
MAGIC-FSFL 0.89

• A number of ways to integrate your sponsorship
within the game
• Awareness differentiators: Animated Opening,
Title Card, GameFlow 2.0, HTS Digital Platform
• Leverages current brand messaging and creative inside
broadcast
• Brings your brand closer to the game and the fans
• Connects with highly engaged home team audience
OPENING
WEEK
2014

Please see the video library on SharePoint for this video file:
• Dairy Queen

• Ownership of the season-long playoff preparation
• On-air talent and fans make predictions as to which
teams are playoff-bound
• Multi-platform coverage of playoffs
• Focuses on performances by teams & players to
be/become Playoff-Bound

• Bromances are a cultural hit. But before Paul Rudd and Jason Segel
said “I Love You, Man” – sports created an untethered bond between
‘bros’
• In the first quarter, when love is in the air, your brand is leading the
search for team bromance, a collective group of up to (4) elite hoops
fans
• Team bromance is sent on an all-expenses paid getaway to new
york for all-star Saturday night and the star-studded big game on
Sunday, February 15th, 2015
• Sponsorship includes: (A) the promotion & (B) a branded site
housing: (1) the search, (2) the vote & (3) User-Generated Content
from the bromance getaway

• The best thing about Basketball is that owning a
ball automatically puts you in the game, but the
reality is, not all kids are fortunate enough to own
one
• This Holiday season, HTS is searching for a
partner with a big heart to help us pass on the gift
of Basketball
• Enter Pass it On, a social holiday initiative that:
• Puts a basketball in the hands of 30,000 children
• Creates an easy way for fans to get involved
• Credits your brand with Pass it On

• Holiday season sales come around just once a year
and is a high pressure time for companies to meet
their year-end sales goals
• The clutch platform will work for the brand as a
double-entendre:
• Motivates consumers by associating with the literal meaning of
‘clutch’ in-game; performs a well-time action under pressure
• Your brand owns the promotion of the discount code CLUTCH
conveyed on-air, leading up to Cyber Monday
• Get consumers to put your brand in their shopping
carts during this most competitive time

• Top Shelf is a game-changing sponsorship position for a
spirit to claim industry-wide recognition as a ‘top shelf’
brand that’s a cut above the rest
• On the court, ‘top shelf’ can represent an individual play,
player or the entire team
• Top Shelf Sponsorship includes (A) in-game feature (i.e.
top shelf performance) & (B) post-game feature (i.e. top
shelf finish) & (C) consumer sweepstakes to win a top
shelf experience at a home team game

SOURCE: SCARBOROUGH, MULTI-MARKET 2013, RELEASE 2 TOTAL, AUG 2012-SEP 2013. HTS = WATCHED AN HTS RSN PAST 7 DAYS AND HOME TEAM NBA ON CABLE TV IN THE PAST 12 MONTHS.
GENERIC = SPORTS WATCHED ON CABLE TV NETWORKS IN THE PAST 12 MONTHS WAS REGULAR SEASON NBA. | *SOURCE: NIELSEN NSI, LIVE+SD, DATA THROUGH 13-14 NBA SEASON. DATA FOR HOME DMA (20 TEAMS), 20 LPM
MARKETS.

Greater trust (+42%)
Likely to purchase (+104%)
Likely to recommend (+57%)
Sense of loyalty (+81%)
Supports my community (+81%)
Supports my home team (+47%)
Stays seated (+78%)
Watches the entire game (+109%)
2014 SMITHGIEGER NBA HOME TEAM FAN FEMALE ENGAGEMENT STUDY

Highly receptive to ads (+52%)
Fast forward primetime commercials (+65%)
Primetime commercials are too long
(+161%)

Highly receptive to ads (+10%)
Stays seated (+23%)
Watches the entire game (+44%)

• 6,376 survey respondents
• Categories are not mutually exclusive
(a home team NBA fan could just as well qualify as a primetime fan)
• 6 markets: Atlanta, Cleveland, Dallas, Los Angeles, New York, Orlando
• Field Date: Late February-early March 2014

You can find all of the videos from the upfront on the SharePoint.
They can be found in folder: Video library > HTS > 2014

2
Client
Logo
• Video content ideas:
• Idea One
• Idea Two
Place a PNG of your
client’s logo here
You can change the
color of the box to
more closely match
your client’s branding
If you have unique
content ideas, you can
type them.
You can change the
color of the box to
more closely match
your client’s branding
4
vs.
Create a more custom
scoreboard if you have
specific teams you
might want to
highlight.

SCOREBOARD
Client
Logo
If you have a video
mock-up of creative or
a client’s commercial
spot, you can place
that video in this area
to show how the
content will live.
This gameflow video
is for reference only!

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