6. 24 Banks Operates in Nigeria 4 biggest competitors in terms of market capitalisation . (Number of share outstanding multiply by share price)
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11. Potential Entrants Threat of entrants Bargaining power Suppliers COMPETITIVE RIVALRY Threat of substitutes Substitutes Bargaining power Buyers
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Editor's Notes
Vision statement is a statement of what the company hope to become (Brabet and Klemm, 1994). Johnson et al (2006 p.209) defined Mission statement as “a statement of the overriding direction and purpose of an organisation”
External analysis is the analysis of business macro environment i.e. environmental factors that impact to a greater or lesser extent on every organisation irrespective of size and location ()
