Picking effective social media platforms
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How to pick the most effective online platforms for your organization, and how to approach allocating time, money, and other resources.
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Picking effective social media platforms
- 1. Picking Effective Social Media Platforms for Businesses
- 2. ABOUT TIM PRIEBE • Owner of T&S! • Author of multiple online marketing books! • Columnist in The Business Times of Edmond! • Regularly assists clients with online marketing
- 4. The Whole Point People do business with those they...! • K! • L! • T! • V Show ________! Show ________! Show ________! Show ________ ________! ________! ________! ________
- 5. The Whole Point People do business with those they...! • Know! • L! • T! • V ! ________! ________! ________ Show ________! Show ________! Show ________! Show ________
- 6. The Whole Point People do business with those they...! • Know! • Like! • T! • V ! ! ________! ________ Show ________! Show ________! Show ________! Show ________
- 7. The Whole Point People do business with those they...! • Know! • Like! • Trust! • V ! ! ! ________ Show ________! Show ________! Show ________! Show ________
- 8. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show ________! Show ________! Show ________! Show ________
- 9. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show ________! Show ________! Show ________
- 10. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show ________! Show ________
- 11. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show ________
- 12. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show Worth
- 14. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
- 15. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
- 16. Point of Optimization Where you’ve maximized _________ _________ _________. R T on
- 17. Point of Optimization Where you’ve maximized Return Time Invested. R e t u r n Time Invested on
- 19. Audience
- 24. Facebook 1.28 Billion! Personal Use Photo, Video, Links! Private & Public
- 25. Twitter Photo, Video, Links! Private & Public! 140 Characters 750 Million! Business & Personal
- 26. LinkedIn Photo, Video, Links! Private & Public! Endorsements 300 Million! Business Use
- 27. Google+ Photo, Video, Links! Private & Public! Google Integration 540 Million! Tech-Savvy
- 28. Pinterest Photo, Video, Links! All Image Based 70 Million! Women Buyers
- 29. Blog Photo, Video, Links! Your Platform! Search Engines Website Visitors
- 30. Email Photo, Link, Text! Tracking! No Search Engines 3.9 Billion! Oldest & Biggest
- 32. YouTube Video! Google Integration! #2 Search Engine 800 Million
- 33. 5 New Platforms
- 34. The Whole Point People do business with those they...! • Know! • Like! • Trust! • Value Show Up! Show Personality! Show Integrity! Show Worth
- 35. Research Search Online & Ask Others
- 36. Try It Yourself 1. Personal Account
- 37. Try It Yourself 2. Start Listening
- 38. Try It Yourself 3. Start Participating
- 39. Try It Yourself 4. Organization Account
- 40. 6 Q&A
- 41. Marketing Shortcuts “You can’t shortcut relationships.”! ! Scott Stratten! President, UnMarketing
- 42. Questions? • T&S has online marketing consulting, branding and management services available.! • 405-285-0348! • www.tandswebdesign.com