The document discusses principles of agile marketing and improvisation. It advocates for an agile mindset and approach to work, focusing on listening to understand others, agreeing and building on ideas, seeing mistakes as opportunities, and finding what engages audiences. The tweets promote concepts like working quickly, minimizing waste, getting early feedback, and iterating ideas.
Understand the Key differences between SMO and SMM
Adprovising – sxsw2012
1. Adprovising.
Agile marketing made easy. Abridged.
#adprov @tim_leake
2. Adprovising.
Agile marketing made easy. Abridged.
tes
Tweet like it ’s longer than 15 minu
#adprov @tim_leake
3. “The only thing you need to know about agile processes
is that they don’t exist. You only have agile teams.”
- Jennifer Zeszut, CEO, Beckon (yesterday)
#adprov @tim_leake
4. What we need is an agile mindset.
#adprov @tim_leake
5. It’s not just about digital work.
It’s about work for a digital world.
#adprov @tim_leake
6. We can’t hire our way out of this.
#adprov @tim_leake
12. Rule #1: Listen
If you’re too busy thinking about what you’re going to say next,
you won’t hear what everyone else is talking about.
#adprov @tim_leake
14. January 2009
(sales compared to previous year)
Chrysler was down 55%
GM was down 49%
Ford was down 40%
Toyota was down 32%
Hyundai was up 14%
#adprov @tim_leake
33. "While we're a 130 year old humanitarian organization,
we're also made of up human beings.
Thanks for not only getting that but for turning our
faux pas into something good."
#adprov @tim_leake
34. Rule #4: Find the Game
Figure out what the audience responds to.
Then, do more of it.
#adprov @tim_leake
40. Take Cues From Lean Startup Principles:
• Work fast
• Minimize waste
• Expose ideas to real people early and often
• Iterate in response to feedback
• Scale successes
#adprov @tim_leake