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Let me get this off my chest.  The Australian Blogosphere The Australian Blogosphere The Australian Blogosphere
My Favourite Blog
Mapping the Australian Political Blogosphere Axel Bruns and Debra Adams Published: 2009 Written: 2007
Political Context - John Howard’s conservative government in  power since 1996 - Widespread disaffection with Work Choices - Growing skepticism over Iraq war, relationship  with Bush’s America, and our participation in the  Coalition of the Willing
Technological Context - Australian internet accessibility has ‘historically  lagged behind a number of its counterparts’ - Comparatively high-cost of broadband - Limited access affects participatory online  culture
Context Bruns and Adams conclude that the Australian political blogosphere possesses  ‘an overrepresentation of relatively affluent and better-educated participants, and especially perhaps of white-collar workers and tertiary students [with a] significant leftist leaning...’
Findings - Left wing inclination and strong polarisation - Small number of core clusters - Mainstream media catalyse, but don’t participate - Limited references to outside sources - News media and politicians can participate
Findings - Left wing inclination and strong polarisation - Small number of core clusters - Mainstream media catalyse, but don’t participate - Limited references to outside sources - News media and politicians can participate
Mainstream Media ‘Blogs’ - Mainstream media offer ‘pundit bloggers’ - Focussed on providing discussion of on-site issues, with on-site community - Not aimed at linking new readers to alternative news sites, and  commentaries. - Link out less frequently and pay little attention to the linking networks - Ultimately a ‘safe place’ interactive comments for those who do not  dare dive into the world of uncontrolled blogs
Limited External References - Australian political blogs do not frequently link to external sources of  information, unless it is early on in a trending topic.  - Bloggers may see little reason in identifying their already implicit  allegiances, and opposition. - Bloggers may assume that their audience are familiar with the issue, and  want to discuss its impacts, or nuances. - Blogs as a discursive activity that complements mainstream journalism,  rather than replacing it.
Big Blogs - Australian Democrats Senator Andrew Bartlett - 	 Bartlett's Blo g - Tim Dunlop on news.com.au - 	 Blogocrac y
Big Blogs since 2007 - Australian Democrats Senator Andrew Bartlett - 	 Bartlett's Blo g - Tim Dunlop on news.com.au - 	 Blogocrac y - Andrew Bolt on heraldsun.com.au - 	 Bolt's Blo g
Andrew Bolt - As a conservative, Bolt fuels the Australian left-leaning Blogosphere - 	 Pure Poiso n - 	 Crike y - 	 Bolt Watc h - 	 Blair/Bolt Watc h
What about the Mainstream? - Since 2007, have mainstream media outlets embraced both the ‘pundit’  and ‘traditional’ bloggers? - 	 News Limite d - 	 Fairfa x - 	 Fairfax Opinion Blog s
War on Blogs - 	 News Limited Editoria l - 	 Summar y
Death of the independent Australian Political Blogosphere? - Lost  Blogocracy  in 2008 - Lost  Reasons You Will Hate Me  in 2008
The Fightback - 	 Domai n
Bibliography - Bartlett, A.  Andrew Bartlett’s Blog .   http://andrewbartlett.co m / - Bolt, A.  Andrew Bolt Blog .   http://blogs.news.com.au/heraldsun/andrewbolt / - Bruns, A. and Adams, D. 2009. ‘Mapping the Australian Political Blogosphere’ in A. Russell and N.  Echaibi (eds)  International Blogging: Identity, Politics and Networked Publics . New York: Peter  Lang Publishing Group, pp.85-109. - Dunlop, T.  Blogocracy.  http://blogs.news.com.au/news/blogocracy/ - Hardy, M.  Reasons You Will Hate Me.   http://reasonsyouwillhateme.co m / - The Domain.  http://domain.nationalforum.com.au / - The Editor ,  ‘History a Better Guide than Bias.’  The Australian. 2007

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MDIA 5003 - Blogging

  • 1. Let me get this off my chest. The Australian Blogosphere The Australian Blogosphere The Australian Blogosphere
  • 3. Mapping the Australian Political Blogosphere Axel Bruns and Debra Adams Published: 2009 Written: 2007
  • 4. Political Context - John Howard’s conservative government in power since 1996 - Widespread disaffection with Work Choices - Growing skepticism over Iraq war, relationship with Bush’s America, and our participation in the Coalition of the Willing
  • 5. Technological Context - Australian internet accessibility has ‘historically lagged behind a number of its counterparts’ - Comparatively high-cost of broadband - Limited access affects participatory online culture
  • 6. Context Bruns and Adams conclude that the Australian political blogosphere possesses ‘an overrepresentation of relatively affluent and better-educated participants, and especially perhaps of white-collar workers and tertiary students [with a] significant leftist leaning...’
  • 7. Findings - Left wing inclination and strong polarisation - Small number of core clusters - Mainstream media catalyse, but don’t participate - Limited references to outside sources - News media and politicians can participate
  • 8. Findings - Left wing inclination and strong polarisation - Small number of core clusters - Mainstream media catalyse, but don’t participate - Limited references to outside sources - News media and politicians can participate
  • 9. Mainstream Media ‘Blogs’ - Mainstream media offer ‘pundit bloggers’ - Focussed on providing discussion of on-site issues, with on-site community - Not aimed at linking new readers to alternative news sites, and commentaries. - Link out less frequently and pay little attention to the linking networks - Ultimately a ‘safe place’ interactive comments for those who do not dare dive into the world of uncontrolled blogs
  • 10. Limited External References - Australian political blogs do not frequently link to external sources of information, unless it is early on in a trending topic. - Bloggers may see little reason in identifying their already implicit allegiances, and opposition. - Bloggers may assume that their audience are familiar with the issue, and want to discuss its impacts, or nuances. - Blogs as a discursive activity that complements mainstream journalism, rather than replacing it.
  • 11. Big Blogs - Australian Democrats Senator Andrew Bartlett - Bartlett's Blo g - Tim Dunlop on news.com.au - Blogocrac y
  • 12. Big Blogs since 2007 - Australian Democrats Senator Andrew Bartlett - Bartlett's Blo g - Tim Dunlop on news.com.au - Blogocrac y - Andrew Bolt on heraldsun.com.au - Bolt's Blo g
  • 13. Andrew Bolt - As a conservative, Bolt fuels the Australian left-leaning Blogosphere - Pure Poiso n - Crike y - Bolt Watc h - Blair/Bolt Watc h
  • 14. What about the Mainstream? - Since 2007, have mainstream media outlets embraced both the ‘pundit’ and ‘traditional’ bloggers? - News Limite d - Fairfa x - Fairfax Opinion Blog s
  • 15. War on Blogs - News Limited Editoria l - Summar y
  • 16. Death of the independent Australian Political Blogosphere? - Lost Blogocracy in 2008 - Lost Reasons You Will Hate Me in 2008
  • 17. The Fightback - Domai n
  • 18. Bibliography - Bartlett, A. Andrew Bartlett’s Blog . http://andrewbartlett.co m / - Bolt, A. Andrew Bolt Blog . http://blogs.news.com.au/heraldsun/andrewbolt / - Bruns, A. and Adams, D. 2009. ‘Mapping the Australian Political Blogosphere’ in A. Russell and N. Echaibi (eds) International Blogging: Identity, Politics and Networked Publics . New York: Peter Lang Publishing Group, pp.85-109. - Dunlop, T. Blogocracy. http://blogs.news.com.au/news/blogocracy/ - Hardy, M. Reasons You Will Hate Me. http://reasonsyouwillhateme.co m / - The Domain. http://domain.nationalforum.com.au / - The Editor , ‘History a Better Guide than Bias.’ The Australian. 2007