My keynote at SxSW Interactive on March 9, 2018. I tackle the job of the entrepreneur to redraw the map, and not to accept the idea that technology will put people out of work rather than creating new kinds of prosperity. I try to provide a call to action to throw off the shackles of the old world and to build a new one. So many companies play defense. Cut costs, watch the competition, follow best practices. Great entrepreneurs like Jeff Bezos and Elon Musk play offense. They see the world with fresh eyes, taking off the blinders that keep companies using technology to make slight improvements to existing products and practices, rather than imagining the world as it could be, given the new capabilities that technology has given us.