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Apple
 The front-end device to beat
 Rich media subsystems (music, video, books)
 An app ecosystem that is the Web’s first real rival
as a platform
 A new monetization engine for developers
 Total aesthetic control and a vision of world
domination
 Boatloads of cash

 Weaknesses in the data subsystems that will drive
many future apps
 A seeming failure even to understand the
importance of these data subystems. Witness
MobileMe

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