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Google
 Richest and most complete data subsystems of any of
the players
– Search, Advertising, Maps and Directions, Speech Recognition,
Automated Translation, Image Recognition, Video,
Communications (email, messaging), Payment
 A front-end device play
 A rich mobile app ecosystem
 A monetization engine for developers
 Unparalleled experience in algorithmic intelligence
 Sophisticated strategic use of open source and open
standards
 Boatloads of cash

 Weaknesses
– The new anti-trust target
– Trying to own too much of the pie

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