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What Android Can Learn from Steve Jobs


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A meditation on Jobs' quote that design is an expression of the "fundamental soul" of a human creation. What is the fundamental soul of Google, and how should it be reflected in Android?

Published in: Technology, News & Politics
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What Android Can Learn from Steve Jobs

  1. What Android Can Learn from Steve Jobs Tim O’Reilly @timoreilly October 10, 2011 #AndroidOpen
  2. Design
  3. Design? Source:
  4. Early review of the Nexus Prime “the UI is a lot more sophisticated and clean, making even iOS look old and clunky” sandwich#ixzz1aK1cmJvU
  5. Sun Tzu: “Avoid Strength. Attack Weakness.”
  6. Steve Jobs on Design “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."
  7. What is the “fundamental soul” of Google? “Access to all the world’s information”
  8. “We founded Google to help connect people to theinformation they need— and we have beenobsessively focused on that goal ever since.” -Sergey Brin, 2010 Founders’ Letter
  9. “Google Translate now works in 58 languagesincluding Hindi, Persian and Swahili, and can offertranslations between 3,306 language pairs. It’s still farfrom perfect, but weve come a long, long way, thanksto improved algorithms and scaled computing power.For geographic information, we literally cover theglobe with imagery from satellites, airplanes, andcars, and weve made street maps available of nearly100 countries.” -Sergey Brin, 2010 Founders’ Letter
  10. 2005: Stanley Wins the DARPA Grand Challenge
  11. 2011: The Google Autonomous Vehicle “We don’t have better algorithms. We just have more data.” - Peter Norvig, Chief Scientist, Google
  12. A few key assertions We are building a network-mediated global mind It is not skynet It is us, augmented
  13. Think about access to information, but also aboutsensors, and how both work together to enhanceconnection and collective intelligence.
  14.  Sensors, local data, social connection Sensors, personal data, social connection Sensors, civic data, social connection
  15. “The dark clouds currently looming over the worldeconomy are a hardship for us all, but by the timetodays children grow up, this recession will be afootnote in history. Yet the technologies that we createbetween now and then will define their way of life.” - Sergey Brin, Google Founders’ Letter 2008
  16. Work on stuff that matters!
  17. Create value for others
  18. Create value for others
  19. Create value for others 4
  20. Create Value for Others
  21. “A panama hat maker in Bolivia is now selling in 84 markets and has grown to 50 employees across Latin America using AdWords.The owner of a baby products store in Nigeria had such a response to her AdWords campaignthat she literally ran out of stock.A butcher in Warsaw using AdWords saw that at Easter, one of the busiest times of the year, thequeue of people who came to pick up their online orders was longer than the queue of thoseshopping in the store.Displaced by Hurricane Katrina, the founder of a fitness bootcamp was able to completelyrebuild, and then grow, his customer base with AdWords when he returned to New Orleans andstarted over.Using AdWords to find new customers in the wake of the recession, a son helped his father turnaround his ailing home security business, now the largest in El Paso.The first Thai AdWords customer, a third-generation tailor, has grown his business from 5,000customers in 2002 to over 400,000 internationally today.” -Sergey Brin, 2010 Founders’ Letter
  22. Creating Value for Others Where is the equivalent storytelling for Android?
  23. “You are what you pretend to be, so be careful what you pretend.” -Kurt Vonnegut, Mother Night
  24. “Don’t be evil”
  25. Control
  26. Control? “We have been working to try to apply some of the open-access principles of the Internet to increase user choice and innovation in the mobile space.” -Larry Page, Google Founders’ Letter, 2007
  27. Control? “...building in Android offered more access to the core functions of the phone, the ability to integrate with more third-party APIs and good tools to build with. He said he was also worried about Apple stifling the app because it might be too close to the iOS native functions. ”We want to be a one-stop shop for contacts and interaction; that’s a big goal and we need the openness of Android to undertake those possibilities,” Lior said. “With Android, you get a lot of access from Google and the opportunity to build something big, not something skin deep.”” -Lior Romano, CEO and co-founder of Contapps
  28. Three pillars of open– Open source– Open standards– Community leadership
  29. Be true to Google’s “fundamental soul”