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What Android Can Learn
       from Steve Jobs

              Tim O’Reilly
               @timoreilly

          October 10, 2011
           #AndroidOpen
Design
Design?




      Source: http://www.digitaltrends.com/mobile/iphone-4-vs-androids-best-spec-face-off/
Early review of the Nexus Prime




 “the UI is a lot more sophisticated and clean, making
 even iOS look old and clunky”



 http://www.examiner.com/computers-in-denver/samsung-nexus-prime-goes-for-a-video-tour-along-with-ice-cream-
 sandwich#ixzz1aK1cmJvU
Sun Tzu: “Avoid Strength. Attack Weakness.”
Steve Jobs on Design



 “In most people’s vocabularies, design means veneer.
 It’s interior decorating. It’s the fabric of the curtains
 and the sofa. But to me, nothing could be further from
 the meaning of design. Design is the fundamental
 soul of a man-made creation that ends up expressing
 itself in successive outer layers of the product or
 service."

 http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a-commodity.html?hp=&pagewanted=all
What is the “fundamental soul” of Google?




         “Access to all the world’s information”
“We founded Google to help connect people to the
information they need— and we have been
obsessively focused on that goal ever since.”

                  -Sergey Brin, 2010 Founders’ Letter
What Android Can Learn from Steve Jobs
“Google Translate now works in 58 languages
including Hindi, Persian and Swahili, and can offer
translations between 3,306 language pairs. It’s still far
from perfect, but we've come a long, long way, thanks
to improved algorithms and scaled computing power.
For geographic information, we literally cover the
globe with imagery from satellites, airplanes, and
cars, and we've made street maps available of nearly
100 countries.”
                   -Sergey Brin, 2010 Founders’ Letter
2005: Stanley Wins the DARPA Grand Challenge
2011: The Google Autonomous Vehicle
 “We don’t have better algorithms. We just have more
 data.” - Peter Norvig, Chief Scientist, Google
A few key assertions
 We are building a network-mediated global mind
 It is not skynet
 It is us, augmented
Think about access to information, but also about
sensors, and how both work together to enhance
connection and collective intelligence.
 Sensors, local data, social connection



 Sensors, personal data, social connection



 Sensors, civic data, social connection
“The dark clouds currently looming over the world
economy are a hardship for us all, but by the time
today's children grow up, this recession will be a
footnote in history. Yet the technologies that we create
between now and then will define their way of life.”

          - Sergey Brin, Google Founders’ Letter 2008
Work on stuff that matters!
Create value for others
Create value for others
Create value for others




           4
Create Value for Others
“A panama hat maker in Bolivia is now selling in 84 markets and has grown to 50 employees
   across Latin America using AdWords.
The owner of a baby products store in Nigeria had such a response to her AdWords campaign
that she literally ran out of stock.
A butcher in Warsaw using AdWords saw that at Easter, one of the busiest times of the year, the
queue of people who came to pick up their online orders was longer than the queue of those
shopping in the store.
Displaced by Hurricane Katrina, the founder of a fitness bootcamp was able to completely
rebuild, and then grow, his customer base with AdWords when he returned to New Orleans and
started over.
Using AdWords to find new customers in the wake of the recession, a son helped his father turn
around his ailing home security business, now the largest in El Paso.
The first Thai AdWords customer, a third-generation tailor, has grown his business from 5,000
customers in 2002 to over 400,000 internationally today.”

                                   -Sergey Brin, 2010 Founders’ Letter
Creating Value for Others




    Where is the equivalent storytelling for Android?
“You are what you pretend
 to be, so be careful what
 you pretend.”

            -Kurt Vonnegut,
              Mother Night
“Don’t be evil”
Control
Control?




 “We have been working to try to apply some of the
 open-access principles of the Internet to increase
 user choice and innovation in the mobile space.”

            -Larry Page, Google Founders’ Letter, 2007
Control?


 “...building in Android offered more access to the core
 functions of the phone, the ability to integrate with
 more third-party APIs and good tools to build with. He
 said he was also worried about Apple stifling the app
 because it might be too close to the iOS native
 functions. ”We want to be a one-stop shop for
 contacts and interaction; that’s a big goal and we
 need the openness of Android to undertake those
 possibilities,” Lior said. “With Android, you get a lot
 of access from Google and the opportunity to build
 something big, not something skin deep.””

       -Lior Romano, CEO and co-founder of Contapps
                   http://gigaom.com/2011/05/05/android-grows-as-primary-target-for-innovative-developers/
What Android Can Learn from Steve Jobs
What Android Can Learn from Steve Jobs
Three pillars of open
– Open source
– Open standards
– Community leadership
What Android Can Learn from Steve Jobs
What Android Can Learn from Steve Jobs
What Android Can Learn from Steve Jobs
What Android Can Learn from Steve Jobs
Be true to Google’s “fundamental soul”

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What Android Can Learn from Steve Jobs

  • 1. What Android Can Learn from Steve Jobs Tim O’Reilly @timoreilly October 10, 2011 #AndroidOpen
  • 3. Design? Source: http://www.digitaltrends.com/mobile/iphone-4-vs-androids-best-spec-face-off/
  • 4. Early review of the Nexus Prime “the UI is a lot more sophisticated and clean, making even iOS look old and clunky” http://www.examiner.com/computers-in-denver/samsung-nexus-prime-goes-for-a-video-tour-along-with-ice-cream- sandwich#ixzz1aK1cmJvU
  • 5. Sun Tzu: “Avoid Strength. Attack Weakness.”
  • 6. Steve Jobs on Design “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service." http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a-commodity.html?hp=&pagewanted=all
  • 7. What is the “fundamental soul” of Google? “Access to all the world’s information”
  • 8. “We founded Google to help connect people to the information they need— and we have been obsessively focused on that goal ever since.” -Sergey Brin, 2010 Founders’ Letter
  • 10. “Google Translate now works in 58 languages including Hindi, Persian and Swahili, and can offer translations between 3,306 language pairs. It’s still far from perfect, but we've come a long, long way, thanks to improved algorithms and scaled computing power. For geographic information, we literally cover the globe with imagery from satellites, airplanes, and cars, and we've made street maps available of nearly 100 countries.” -Sergey Brin, 2010 Founders’ Letter
  • 11. 2005: Stanley Wins the DARPA Grand Challenge
  • 12. 2011: The Google Autonomous Vehicle “We don’t have better algorithms. We just have more data.” - Peter Norvig, Chief Scientist, Google
  • 13. A few key assertions  We are building a network-mediated global mind  It is not skynet  It is us, augmented
  • 14. Think about access to information, but also about sensors, and how both work together to enhance connection and collective intelligence.
  • 15.  Sensors, local data, social connection  Sensors, personal data, social connection  Sensors, civic data, social connection
  • 16. “The dark clouds currently looming over the world economy are a hardship for us all, but by the time today's children grow up, this recession will be a footnote in history. Yet the technologies that we create between now and then will define their way of life.” - Sergey Brin, Google Founders’ Letter 2008
  • 17. Work on stuff that matters!
  • 20. Create value for others 4
  • 22. “A panama hat maker in Bolivia is now selling in 84 markets and has grown to 50 employees across Latin America using AdWords. The owner of a baby products store in Nigeria had such a response to her AdWords campaign that she literally ran out of stock. A butcher in Warsaw using AdWords saw that at Easter, one of the busiest times of the year, the queue of people who came to pick up their online orders was longer than the queue of those shopping in the store. Displaced by Hurricane Katrina, the founder of a fitness bootcamp was able to completely rebuild, and then grow, his customer base with AdWords when he returned to New Orleans and started over. Using AdWords to find new customers in the wake of the recession, a son helped his father turn around his ailing home security business, now the largest in El Paso. The first Thai AdWords customer, a third-generation tailor, has grown his business from 5,000 customers in 2002 to over 400,000 internationally today.” -Sergey Brin, 2010 Founders’ Letter
  • 23. Creating Value for Others Where is the equivalent storytelling for Android?
  • 24. “You are what you pretend to be, so be careful what you pretend.” -Kurt Vonnegut, Mother Night
  • 27. Control? “We have been working to try to apply some of the open-access principles of the Internet to increase user choice and innovation in the mobile space.” -Larry Page, Google Founders’ Letter, 2007
  • 28. Control? “...building in Android offered more access to the core functions of the phone, the ability to integrate with more third-party APIs and good tools to build with. He said he was also worried about Apple stifling the app because it might be too close to the iOS native functions. ”We want to be a one-stop shop for contacts and interaction; that’s a big goal and we need the openness of Android to undertake those possibilities,” Lior said. “With Android, you get a lot of access from Google and the opportunity to build something big, not something skin deep.”” -Lior Romano, CEO and co-founder of Contapps http://gigaom.com/2011/05/05/android-grows-as-primary-target-for-innovative-developers/
  • 31. Three pillars of open – Open source – Open standards – Community leadership
  • 36. Be true to Google’s “fundamental soul”

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