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Social Media Startup Guide

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Social Media Startup Guide

  1. 1. Social Media Startup GuideAmanda Lewan & Timothy Fisher
  2. 2. What sites are best for you?
  3. 3. Making it easy...• Hootsuite, Bitly, Tweetdeck• Facebooks marketing• Twitter lists & RSS feeds• WordpressRead Up• Copyblogger• Mashable• Social Media Examiner• Content Marketing Institute (CMI)• FastCo• Hubspot Blog• Post Advertising Blog
  4. 4. Content Strategy1. How does social media fit into your business/marketing plan?2. What content are you posting and why?3. Whos your audience?4. Whats your company story?5. How do I measure and improve?You are the media online.Consistent, high-quality content is key.
  5. 5. Types of Content• Blog Posts• Photos• Graphics w/ quotes• Infographics• Promotional videos• Subject matter articles• "Behind the scenes“• User generated content*21 Types of Content We Crave*Coca Cola on Sharable Stories*Media Bistro on Visual Storytelling
  6. 6. Most Loved Blog Posts1. Lists2. Stories3. Tips & advice3. Case studies & examples4. Interviews5. Roundups (news/resources)6. Guest posts eDetroits Blog: Top 10 Most Entertaining and Notable Detroit Blogs
  7. 7. Facebook AdvertisingFacebook Ads Sponsored Stories
  8. 8. Visual Posts
  9. 9. Case Study https://www.facebook.com/DeadlineDetroit https://twitter.com/DeadlineDetroit http://pinterest.com/deadlinedetroit
  10. 10. Other Examples Check out... • Glocal on Facebook • Down with Detroit Facebook • LoveIt on Twitter • Detroit examples on Pinterest • eDetroit Blog
  11. 11. Keeping Up -- The not so fun work• Editorial calendar• Content guidelines• Checking in daily• Auto scheduling
  12. 12. Getting Feedback• Blogs, surveys on Facebook, tweeting, ask ing questions, keeping communication open and listening• eDetroit blog example
  13. 13. What NOT to doCondescending Facebook Brand Satire
  14. 14. But Please Like US...Amanda & Tim twitter.com/Amanda_Jenn twitter.com/tfisher Storytelling & Social Media -- www.amandalewan.com Detroits Rising Tech Scene – http://www.deadlinedetroit.com/articles/1711Local Detroit Marketing Blog eDetroit (www.edetroit.co/blog)Detroit Lean Startup www.facebook.com/DetroitLeanStartupCircle twitter.com/leandetroitCompuware Ventures www.facebook.com/compuwareventures twitter.com/cpwrventuresInside Tech Talk Blog www.insidetechtalk.com

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