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BRAND OVERVIEW
Version 1.01	 Brand Guidelines
2
THE IDEAL TAGLINE
Ideal has one purpose. To place you at a sales position where you will thrive! Tell us what your dream...
3
IDEAL LOGO
At Ideal our mission is to help salespeople find their ideal job. We start by understanding an individual’s
u...
4
CLEAR SPACE
To maintain the integrity and clarity of the Ideal logo, a“clear space”has been developed which acts as a
vi...
5
FLEXIBLE WORDMARK SPACING INSIDE THE CONTAINER
X
X
2X
2X
2X2.5X
2X
2X
2.5X
6
COLOUR PALETTE
Whenever possible, the master logo should appear in the Ideal colours. It should never be represented
in ...
7
TYPOGRAPHY
Open Sans is the primary font used in marketing and presentation materials provided to you by Ideal.
Open San...
8
STATIONERY_BUSINESS CARD
#204 – 26 Soho Street
Toronto, Ontario M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693...
9
STATIONERY LETTERHEAD
#204 – 26 Soho Street
Toronto, Ontario M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693-10...
10
LOGO USAGE SAMPLES
As legibility may change with various colors, these are recommended percentages please use your
best...
11
FLEXIBLE WORDMARK SPACING INSIDE THE CONTAINER
In order to build a strong visual identity for Ideal, it is paramount to...
12
John Smith
President
#204 – 26 Soho Street
Toronto, Ontario
M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693-10...
13
POWER POINT SLIDES
Where the jobs look for you.™
Where the jobs look for you.™
Title slide Body slide
Double click to e...
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Example - Corporate Brand Guidelines

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Example of corporate brand guidelines.

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Example - Corporate Brand Guidelines

  1. 1. BRAND OVERVIEW Version 1.01 Brand Guidelines
  2. 2. 2 THE IDEAL TAGLINE Ideal has one purpose. To place you at a sales position where you will thrive! Tell us what your dream sales job looks like – desired salary, OTE, company culture, location and maximum commute distance – we then match you to top employers where you will be the happiest and most successful. Where the jobs look for you.™
  3. 3. 3 IDEAL LOGO At Ideal our mission is to help salespeople find their ideal job. We start by understanding an individual’s unique selling style and then matching them to a company and role where they will thrive. Employers use Ideal.com to gain access to our pool of top performing salespeople and patent-pending sourcing solution that reduces time-to-hire by 32%. Black and White Full colour
  4. 4. 4 CLEAR SPACE To maintain the integrity and clarity of the Ideal logo, a“clear space”has been developed which acts as a visual fence so that no graphic, text, or any other element encroaches this space. A value of“x”has been defined by the diameter of the“period”. The value of “2 times x”is the perimeter around the Ideal logo and is proportional to the diameter of the“period”regardless of the size of the logo. 2X2X 2X2X X
  5. 5. 5 FLEXIBLE WORDMARK SPACING INSIDE THE CONTAINER X X 2X 2X 2X2.5X 2X 2X 2.5X
  6. 6. 6 COLOUR PALETTE Whenever possible, the master logo should appear in the Ideal colours. It should never be represented in any other colors. Use only 100 percent of the officially designated shades and always insist upon accurate color matching, as poorly matched colors will weaken the impact and effectiveness of the logo. For Print: Pantone: 7697 CMYK: 77, 37, 24, 1 Pantone: 360 CMYK: 50, 3, 82, 0 7697 360 For Digital: RGB: 76, 136, 166 Hex: 4c88a6 RGB: 131, 191, 96 Hex: 83bf60 Hex# 4c88a6 Hex# 83bf60
  7. 7. 7 TYPOGRAPHY Open Sans is the primary font used in marketing and presentation materials provided to you by Ideal. Open Sans Light (Primary typeface) ABCDEFGHIJKLMNOPQRSTUVW XYZabcdefghijklmnopqrstuvwxyz /?!()1234567890 Open Sans Bold ABCDEFGHIJKLMNOPQRSTUVW XYZabcdefghijklmnopqrstuvwxyz /?!()1234567890
  8. 8. 8 STATIONERY_BUSINESS CARD #204 – 26 Soho Street Toronto, Ontario M5T 1Z7 Direct Dial: 1-647-693-7676 Toll-Free: 1-800-693-1076 ideal.com jsmith@ideal.com 416-123-4567 Where the jobs look for you.™ John Smith President #204 – 26 Soho Street Toronto, Ontario M5T 1Z7 Direct Dial: 1-647-693-7676 Toll-Free: 1-800-693-1076 ideal.com jsmith@ideal.com 416-123-4567 John Smith President Back Back 0.25” 2.125”0” 0.375” 0” 0.375 0.9”
  9. 9. 9 STATIONERY LETTERHEAD #204 – 26 Soho Street Toronto, Ontario M5T 1Z7 Direct Dial: 1-647-693-7676 Toll-Free: 1-800-693-1076 ideal.com Where the jobs look for you.™ 60% of original
  10. 10. 10 LOGO USAGE SAMPLES As legibility may change with various colors, these are recommended percentages please use your best judgment to ensure maximum readability. Where the jobs look for you.™
  11. 11. 11 FLEXIBLE WORDMARK SPACING INSIDE THE CONTAINER In order to build a strong visual identity for Ideal, it is paramount to use the Ideal logo consistently and correctly.HerearesomeexamplesofincorrectusageoftheIdeallogo.Inconsistenciesintheappearance of the Ideal logo will weaken its value. 1. 2. 3. 4. 5. 6. 7. 1. Do not change or alter the colors of either the logo or the color palette. 2. Do not rotate or angle the seal. 3. Do not skew or distort the logo in any way. 4. Do not use drop shadows, bevels or graphic effects of any kind. 5. Do not change the scale or position of any part of the logo. 6. Do not use the logo in outline mode. 7. Do not change the shape of the container.
  12. 12. 12 John Smith President #204 – 26 Soho Street Toronto, Ontario M5T 1Z7 Direct Dial: 1-647-693-7676 Toll-Free: 1-800-693-1076 Fax: 1-647-494-4216 contact@ideal.com Alt Logo attachment: EMAIL SIGNATURE Use the following email signature guidelines for your Ideal email address to present a more unified, professional appearance for official communications. Use common fonts such as Helvetica or Arial, sized 12–14 points. Signature with Logo attachment: John Smith President #204 – 26 Soho Street Toronto, Ontario M5T 1Z7 Direct Dial: 1-647-693-7676 Toll-Free: 1-800-693-1076 Fax: 1-647-494-4216 contact@ideal.com
  13. 13. 13 POWER POINT SLIDES Where the jobs look for you.™ Where the jobs look for you.™ Title slide Body slide Double click to edit Double click to edit

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