Example of corporate brand guidelines.

1. BRAND OVERVIEW
Version 1.01 Brand Guidelines

2. 2
THE IDEAL TAGLINE
Ideal has one purpose. To place you at a sales position where you will thrive! Tell us what your dream
sales job looks like – desired salary, OTE, company culture, location and maximum commute distance –
we then match you to top employers where you will be the happiest and most successful.
Where the jobs look for you.™

3. 3
IDEAL LOGO
At Ideal our mission is to help salespeople find their ideal job. We start by understanding an individual’s
unique selling style and then matching them to a company and role where they will thrive. Employers
use Ideal.com to gain access to our pool of top performing salespeople and patent-pending sourcing
solution that reduces time-to-hire by 32%.
Black and White Full colour

4. 4
CLEAR SPACE
To maintain the integrity and clarity of the Ideal logo, a“clear space”has been developed which acts as a
visual fence so that no graphic, text, or any other element encroaches this space. A value of“x”has been
defined by the diameter of the“period”. The value of “2 times x”is the perimeter around the Ideal logo
and is proportional to the diameter of the“period”regardless of the size of the logo.
2X2X
2X2X
X

5. 5
FLEXIBLE WORDMARK SPACING INSIDE THE CONTAINER
X
X
2X
2X
2X2.5X
2X
2X
2.5X

6. 6
COLOUR PALETTE
Whenever possible, the master logo should appear in the Ideal colours. It should never be represented
in any other colors. Use only 100 percent of the officially designated shades and always insist upon
accurate color matching, as poorly matched colors will weaken the impact and effectiveness of
the logo.
For Print:
Pantone: 7697
CMYK: 77, 37, 24, 1
Pantone: 360
CMYK: 50, 3, 82, 0
7697
360
For Digital:
RGB: 76, 136, 166
Hex: 4c88a6
RGB: 131, 191, 96
Hex: 83bf60
Hex# 4c88a6
Hex# 83bf60

7. 7
TYPOGRAPHY
Open Sans is the primary font used in marketing and presentation materials provided to you by Ideal.
Open Sans Light (Primary typeface)
ABCDEFGHIJKLMNOPQRSTUVW
XYZabcdefghijklmnopqrstuvwxyz
/?!()1234567890
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVW
XYZabcdefghijklmnopqrstuvwxyz
/?!()1234567890

8. 8
STATIONERY_BUSINESS CARD
#204 – 26 Soho Street
Toronto, Ontario M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693-1076
ideal.com
jsmith@ideal.com
416-123-4567
Where the jobs look for you.™
John Smith
President
#204 – 26 Soho Street
Toronto, Ontario M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693-1076
ideal.com
jsmith@ideal.com
416-123-4567
John Smith
President
Back
Back
0.25” 2.125”0”
0.375”
0”
0.375
0.9”

9. 9
STATIONERY LETTERHEAD
#204 – 26 Soho Street
Toronto, Ontario M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693-1076
ideal.com
Where the jobs look for you.™
60% of original

10. 10
LOGO USAGE SAMPLES
As legibility may change with various colors, these are recommended percentages please use your
best judgment to ensure maximum readability.
Where the jobs look for you.™

11. 11
FLEXIBLE WORDMARK SPACING INSIDE THE CONTAINER
In order to build a strong visual identity for Ideal, it is paramount to use the Ideal logo consistently and
correctly.HerearesomeexamplesofincorrectusageoftheIdeallogo.Inconsistenciesintheappearance
of the Ideal logo will weaken its value.
1. 2.
3. 4.
5. 6.
7.
1. Do not change or alter the colors of either the logo or the color palette.
2. Do not rotate or angle the seal.
3. Do not skew or distort the logo in any way.
4. Do not use drop shadows, bevels or graphic effects of any kind.
5. Do not change the scale or position of any part of the logo.
6. Do not use the logo in outline mode.
7. Do not change the shape of the container.

12. 12
John Smith
President
#204 – 26 Soho Street
Toronto, Ontario
M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693-1076
Fax: 1-647-494-4216
contact@ideal.com
Alt Logo attachment:
EMAIL SIGNATURE
Use the following email signature guidelines for your Ideal email address to present a more unified,
professional appearance for official communications. Use common fonts such as Helvetica or Arial,
sized 12–14 points.
Signature with Logo attachment:
John Smith
President
#204 – 26 Soho Street
Toronto, Ontario
M5T 1Z7
Direct Dial: 1-647-693-7676
Toll-Free: 1-800-693-1076
Fax: 1-647-494-4216
contact@ideal.com

13. 13
POWER POINT SLIDES
Where the jobs look for you.™
Where the jobs look for you.™
Title slide Body slide
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