The Business Case for Nonsense: IBM Social Media

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Tim Washer

Presented at Harvard Business School, Jan 7, 2010. IBM social media case on viral video.

Technology Business

The Business Case for Nonsense: IBM Social Media Case Study Tim Washer, IBM twitter: @ timwasher www.facebook.com/timwasher blog: www.timwasher.com Ep 1

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Episode 1: http://bit.ly/7FWtby Full Series: http://bit.ly/8ZA5zU A Benchmark for Nonsense: “Art of the Sale” The Mainframe Blog

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"You gotta see this video….IBM is re-positioning the mainframe as a back-to-the-future alternative. The tone of Hoey's spoof training video is in keeping with the kinder, humbler image IBM now seeks to project.” http://bit.ly/7hk9iO

“ Mad Science” series Featuring John Cohn from Discovery Channel’s from “The Colony” Micro-forecasting http:// bit.ly/mad_science Smart Grid http://bit.ly/mad_science_2

IBM Smarter Planet blog: http:// asmarterplanet.com / YouTube: http:// www.youtube.com/IBMSocialMedia An Exercise in Utility: http://bit.ly/5OYZbg A Brief History of Intelligence http://bit.ly/6e29x Foul Plea: one chicken's appeal for a smarter food system http://bit.ly/7qJi2W Seamus McManus: Beekeeper; Father of Cloud Computing http://bit.ly/7wVidE

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The Business Case for Nonsense: IBM Social Media

1. The Business Case for Nonsense: IBM Social Media Case Study Tim Washer, IBM twitter: @ timwasher www.facebook.com/timwasher blog: www.timwasher.com Ep 1

5. Episode 1: http://bit.ly/7FWtby Full Series: http://bit.ly/8ZA5zU A Benchmark for Nonsense: “Art of the Sale” The Mainframe Blog

7. "You gotta see this video….IBM is re-positioning the mainframe as a back-to-the-future alternative. The tone of Hoey's spoof training video is in keeping with the kinder, humbler image IBM now seeks to project.” http://bit.ly/7hk9iO

8. http:// blogs.zdnet.com/BTL/?p =10085

9. “ Mad Science” series Featuring John Cohn from Discovery Channel’s from “The Colony” Micro-forecasting http:// bit.ly/mad_science Smart Grid http://bit.ly/mad_science_2

10. IBM Smarter Planet blog: http:// asmarterplanet.com / YouTube: http:// www.youtube.com/IBMSocialMedia An Exercise in Utility: http://bit.ly/5OYZbg A Brief History of Intelligence http://bit.ly/6e29x Foul Plea: one chicken's appeal for a smarter food system http://bit.ly/7qJi2W Seamus McManus: Beekeeper; Father of Cloud Computing http://bit.ly/7wVidE

The Business Case for Nonsense: IBM Social Media

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