More Related Content Similar to THE PIXEL LAB 2010: Monique de Haas of Dondersteen Media - Social Media & Audience Engagement Design Similar to THE PIXEL LAB 2010: Monique de Haas of Dondersteen Media - Social Media & Audience Engagement Design (20) More from power to the pixel More from power to the pixel (20) THE PIXEL LAB 2010: Monique de Haas of Dondersteen Media - Social Media & Audience Engagement Design2. Do you remember this..?
http://www.youtube.com/user/fromstorytolegend#p/c/CF39205B916EA5F4/39/CtT7P8EbNwE
9. DESIGN FOR ENTRY: DONDERSTEEN MEDIA ™
touchpoint to entrypoint
‘Everyday’ World
Audience Member Story World
11. DESIGN FOR REPEAT: ENABLE RELIVING & SHARING (DISTRIBUTION)
PLAYLIST SUBSCRIPTION EMBED
13. DESIGN FOR REPEAT: DIFFERENT PERSPECTIVES (STORY)
Wanna take it from the sunny side or howling at the moon?
http://fangbanger.tumblr.com/
http://fellowshipofthesun.org/
http://americanvampireleague.com/
15. DESIGN FOR REFERRAL: AUDIENCE ‘SELLS’ YOUR CONTENT
(DISTRIBUTION)
SEND TO FRIEND PREROLL COMMENT USER COMMENTS ON
TIMELINE
20. basestation
CHARACTER places & service
stuff
CONTROLLABLE BY PUPPETMASTER
Events
Fans communities
rumour has it..
NO CONTROL:INFLUENCE?
21. Trueblood Universe
basestation
CHARACTER
stuff places & service
http://jessicahamby.wordpress.com/ http://babyvamp-jessica.com/
http://fangtasialondon.blogspot.com/ http://www.welcometobontemps.com
@JessicaHamby http://www.trueblood-online.com/
Events
Fans communities http://www.lovebitten.net
http://www.ilovebontemps.com
rumour has it..
22. Trueblood Universe
basestation
CHARACTER places & service
http://jessicahamby.wordpress.com/ http://babyvamp-jessica.com/
stuff
http://fangtasialondon.blogspot.com/ http://www.welcometobontemps.com
@JessicaHamby http://www.trueblood-online.com/
Events
Fans communities http://www.lovebitten.net
http://www.ilovebontemps.com
rumour has it..
23. FROM STORY TO PRODUCT..
http://www.youtube.com/user/fromstorytolegend#p/c/CF39205B916EA5F4/5/vWrDTdrsuGM
25. Entrypoints rst encounters/ 2nd encounters etc..
exploring what’s in it (for me)
repeat
THE RELEVANCE FUNNEL © DONDERSTEEN MEDIA™
hook-up
Gather Points of Intrest
WOM
Referral
ambassador
entry points
at work...
Social currency
evangelist
#2
TRAIL TO BLAZE
#3
co-creator
#4
New entrypoint
27. I have a REQUEST to you,
Dear Audience...
28. May I suggest to take an
INTEGRATED APPROACH to
Your Marketing Plan +
Your Audience Engagement Plan +
Your Distribution Strategy?
They are mutually influencing one another,
Thanks! :-)