The "Starting a Social Media Management Business" Session is to introduce and educate participants on how they can start Businesses as Social Media Managers for Small Businesses and Companies. They will be shown the Top 5 Social Media Platforms to use, how to Package and Brand themselves, how to source for clients and how to effectively use Social Media to expand Small Businesses online.

1. STARTING A SOCIAL MEDIA
MANAGEMENT BUSINESS
By
Amaka Titilayo Okoli
[Titilayo Ama] OF Spread Media
@teeteelayo

2. MediaSocial
• Breaking the 2 words down makes us understand the term
Social Media, which has been given different meanings and
explained in various ways or models.
• Social Media in simple terms means Media that is Social.
A form of communication that involves is 2-way between the
receiver and the giver.
• Social Media is a type of Online Media that shares
conversation compared to traditional media which delivers
content but doesn’t allow readers/viewers/listeners to
participate in the creation of the content.
WHAT REALLY IS SOCIAL MEDIA?
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3. SOCIAL MEDIA COOL
EXPLANATIONS
3

4. SOCIAL MEDIA STATISTICS
Here are some Amazing Social Media Statistics in Nigeria
 There are at least 10million Social Media Users in Nigeria
 About 83% of these users are active
 According to Alexa.com, Top Social Media Sites visited in Nigeria
are Facebook, YouTube, Twitter, Nairaland, LinkedIn, etc.
 Facebook Users in Nigeria should be around 6m* there were reports
of a reduction due to Twitter Influence among Nigerian youths.
 Top Nigerian Brands on Social Media are: GTBank, Punch,
Wizkid,Jumia/Konga
 Largest Age-group is 18-24
 We happen to have more Males than Females…….hmmm!!
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5. SOCIAL MEDIA AND THE NIGERIAN YOUTH
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6. REMEMBER??
6
They went Viral on
Social Media in
Minutes

7. NOW TO THE MAIN DISH
SOCIAL MEDIA AND BUSINESS
 Social Media has opened a lot of amazing
opportunities which Nigerian Businesses can tap into.
 Way back it used to be just Word of Mouth or
Traditional Marketing. Today, the story is so different
 Consumers are Online and Businesses have since
realised that Social Media gives them an equal
opportunity to have their space and expose their
Business to potential customers.
 Social Media provides Businesses with the
opportunity to improve their Customer Relations.
Facebook and Twitter helps this a lot.
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8. 8
Social Media gives Businesses the Reach they can’t possibly get to by
using
Either Traditional Marketing or Word of Mouth.
But Trust me, it takes a lot of work [TIME]
Which Business Owner has time to manage all the Social Networks, do
they have time to set up the Accounts, do they have time
Now this is where YOU come IN.

9. 9
THE SOCIAL MEDIA CONSULUTANT EXPERT GURU
MANAGER
MANAGEMENT,
MARKETING,
ANALYSIS,
CUSTOMER
RELATIONS,
IMPROVE
SALES,ETC
LINKEDIN
TWITTER
YOUTUBE
FACEBOOK

10. SOCIAL MEDIA JOB SEARCH ON
JOBBERMAN
MY JOBBERMAN STORY
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11. SOCIAL MEDIA TITLES AND SALARIES
11
• Social Media Managers
• Social Media Strategists
• Social Media Brand Manager
• Community Managers
• Bloggers/Content Writers
• Social Media Specialists
• Etc.
They earn as high as
1.2m [Naira Equivalent
Monthly

12. THINGS TO NOTE
 Not just for anybody
 It’s more than just getting people to like your
Customer’s Page or follow them on Twitter
 No Time, No Patience?? Think again
 Are you ready to go through differentiating yourself
as a Social Media Manager with a difference?
 Remember, you are a Product: Package It, Brand
it, Advertise It and Sell It!
 Every Tom, Dick and Bingo can claim to be a Social
Media Guru Expert Consultant.
 Want to Differentiate>>>>SKILLS<<<<
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13. TOP SKILLS REQUIRED FOR
OUTSTANDING SOCIAL MEDIA MANAGERS
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14. SOCIAL MEDIA PLATFORMS/TECHNICAL
COMPETENCES
 Online Advertising: Facebook Ads, Google Ads,
Advertising Platforms, Eventiso,EventBrite, OLX,etc
 Analysis: Google Analytics, Facebook Insights,
TweetReach, Alexa,StatsCrop,etc
 Source for Clients: Vconnect, Social Media
 LEARN, STUDY,LEARN,
PRACTICE,PRACTICE,STAND FIRM AND EXCEL 14

15. SIMPLE TOOLS/APPS REQUIRED
 There are certain rules required to start your
Business as a Social Media Manager
 Your Smartphone
 Your Laptop
 Internet Access
 Your Social Media Accounts
 Your Writing Skills
 Your Readiness to Learn
 Your newly acquired Technical Skills
APPS: HootSuite, Mobile Apps for Social Media
Platforms,etc 15

16. AN OVERVIEW OF YOUR JOB
 Creating Accounts on Social Networks for your Clients
 Monitoring the Accounts
 Engaging the followers [Quotes, Pictures, Videos, Teasers, Caption
This, Latest Trends]
 Improve Sales---Obviously!
 Offer Online Customer Service with the help of your Clients
 Provide Analytical Reports with the help of Google Analytics
 With time, create Mobile Apps for them to help expand their reach
[Nokia Store, Blackberry AppWorld, Andriod Marketplace]
 Offer Advice/Solutions
 Spread the word about your Client’s Business, build a Mailing List
 Business Blogging>>>Get Started<<<<Increase Traffic,Monitor
Traffic
 It’s all about Social Media Design, Management, Marketing
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17. HOW TO CHARGE
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How much you earn totally depends on you!!
An Example:
In a Month, you target 5clients, you charge them N50,000, that
totals N250,000 in a month
Remember to stay within a limit so you don’t lose focus.
But wait, what would make a Small Business give you
N50,000 for something that they are not sure would work???

18. YOU ARE A PRODUCT
 Package It
Your Proposal Letter to SMEs >Scouting Skills<
Different Packages tagged to different Price Points.
You can package Courses to train these SMEs
 Brand It
Set you your own Social Media Accounts and be active.
Start from your own community to identify yourself.
Get a Website/Blog
Get a Complimentary Card
Get Flyers
Go a Step Higher?? Register your Business-Professional
Bank Accounts,etc
Be BadAss!!
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19. YOU ARE A PRODUCT CONTD
 Advertise It:
Use Facebook Ads
Use Google Adwords
Use your Business Blog
Use your Social Media Networks-Talk, Help
Businesses, People with their Social Media Branding
Problems.
Offer Free Services: Build a Portfolio
 Sell It!
Bring home the money!! Wow your Customers and
Sell Sell Sell! You’re not in the Charity Business
Remember 19

20. THANK YOU! KISSES!!!
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I would love to connect with you!!
Facebook: Titilayo Ama Spread
Twitter: @teeteelayo
Website: www.spreadmediang.com
Email: info@spreadmediang.com
Phone No: 07080247475