1. Personal Branding
“If you would Google you name, what would you find out?”
light flavour, just for students
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
2. Others
What is Personal Branding?
Personal branding is how we present ourselves to others
Recruiters
Colleagues
Companies
Educators
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
4. Reputation
Yesterday Today
Professors
Curriculum Vitae
Work References
Professors
Curriculum Vitae
Work References
Internet
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
5. New trends
Employers uses
social networks
as hiring tool
29%
26%
21%
7%
Blogs
11%
45%
Source: 2009, Career Builder Survey
in 2008 they were
22%
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
6. Causes to NOT hire
found on social networks!!
53% - Candidate posted provocative or inappropriate photographs or information
44% - Candidate posted content about them drinking or using drugs
35% - Candidate bad-mouthed their previous employer, co-workers or clients
29% - Candidate showed poor communication skills
26% - Candidate made discriminatory comments
24% - Candidate lied about qualifications
20% - Candidate shared confidential information from previous employer
35% said that they found something
caused them not to hire candidate
Source: 2009, Career Builder Survey
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
7. Causes to hire
found on social networks!!
50% - Profile provided a good feel for the candidate's personality
39% - Profile supported candidate's professional qualifications
38% - Candidate was creative
35% - Candidate showed solid communication skills
33% - Candidate was well-rounded
18% said that they found something
caused them to hire candidate
Source: 2009, Career Builder Survey
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
8. Social network is not“bad”or“good”
.
It’s just a tool.
So, be careful when you use it.
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
11. VIRGIN Atlantic sacked 13 crew
members who branded
passengers “chavs” and mocked
the airline’s safety on Facebook.
FIRED
domenica 18 ottobre 2009
12. Simone Brunozzi
Web Services Technology Evangelist
Amazon
Europe, Middle East & Africa
HIRED
Not only fires...
Hired in Second Life
domenica 18 ottobre 2009
13. Web
Now, what you think you’ll find out?
Google your name.
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
17. Since I control what I post...
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
18. With Social Networks
you have the control of contents
regarding you on the web.
YOU decide what the
web says aboutYOU
keep in mind for the future!
International Exchange Student from Università degli Studi di Parma, Italy
Tiziano Tassi
domenica 18 ottobre 2009
19. Tiziano Tassi
Student in Trade Marketing and Commercial Strategies
Università degli Studi di Parma
tiziano.tassi
tizianotassi
@tizianotassi
tiziano.posterous.com
feel free to add me!
domenica 18 ottobre 2009