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Business Innovation Design
Business Innovation Design is a multidisciplinary framework that
helps you discover opportunities, innovate & grow like playing LEGO
Business Innovation Design (BID) enables companies to create
market value through differentiation, and gain competitive advantage.
BID combines design thinking, business thinking and futures thinking
into a holistic approach from proven disciplines from design thinking,
lean startup, strategic foresight, business model design, innovation
management, and brand development into 24 building blocks and 3
phases to design businesses end-to-end.
The 24 blocks and 3 phases drive the methodology of building
design-driven companies through continuous innovation and growth.
BID provides clarity to business leaders to visualize and understand
their businesses - how values are created, delivered, captured to grow
in a systemic way.
In a hyper-competitive market, it is too common that companies react
to competitors and compete as followers. What was once unique
become commodities where similar products and services are copied
by others with lower prices. This drives market worth and business
growth in a downward spiral. Corporations cannot innovate faster
than startups. Startups are disrupting the market with innovation,
forcing ripples of changes across the industry.
Companies can no longer operate and compete under the old model.
Organizations must respond to change, not by reacting, but to be
proactive in escaping death by commoditization. The way out is to
be different with a bold vision of becoming a market leader through
continuous innovation.
CONTINUOUSLY INNOVATE AND BUILD DESIGN-DRIVEN COMPANIES
Business Innovation Design
PHASE 1
UNDERSTAND THE CONTEXT
Identify valuable market opportunities
by understanding the past business
hindsight, present market insights,
and future trends foresight to identify
customer needs and anticipate trends
that pinpoint innovation opportunities.
PHASE 2
DESIGN THE VALUE
Create and deliver values in the form of
breakthrough solutions and compelling
brand experiences through product,
service and process design. Differentiate
value proposition against competitors
and implement ideas into reality.
PHASE 3
ORCHESTRATE FOR GROWTH
Build a purposeful and profitable
business. Maintain and capture values
with scalable business models, go-to-
market strategy, innovation capabilities,
and management systems to close the
growth gap and improve bottom line.
ACCELERATORVENTURE DESIGN SPRINT ADVISORY DESIGNTRAINING
Get in Touch
Tjerja Geerts
BID Partner - The Netherlands
+31(0)6-1466-4870
tjerja@businessinnovationbydesign.com
Learn more at: www.businessinnovationbydesign.com
A global network of Business Innovation Design partners transform
startups, SMEs, enterprises and non-profits into design-driven
companies. Continuously innovate and grow like playing LEGO
through BID Programs.
BUILD PRODUCTS AND SERVICES YOUR CUSTOMERS WILL LOVE
GET INVOLVED AND BENEFIT FROM BID PROGRAMS

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Business Innovation By Design - Continuously innovate & build successful companies

  • 1. Business Innovation Design Business Innovation Design is a multidisciplinary framework that helps you discover opportunities, innovate & grow like playing LEGO Business Innovation Design (BID) enables companies to create market value through differentiation, and gain competitive advantage. BID combines design thinking, business thinking and futures thinking into a holistic approach from proven disciplines from design thinking, lean startup, strategic foresight, business model design, innovation management, and brand development into 24 building blocks and 3 phases to design businesses end-to-end. The 24 blocks and 3 phases drive the methodology of building design-driven companies through continuous innovation and growth. BID provides clarity to business leaders to visualize and understand their businesses - how values are created, delivered, captured to grow in a systemic way. In a hyper-competitive market, it is too common that companies react to competitors and compete as followers. What was once unique become commodities where similar products and services are copied by others with lower prices. This drives market worth and business growth in a downward spiral. Corporations cannot innovate faster than startups. Startups are disrupting the market with innovation, forcing ripples of changes across the industry. Companies can no longer operate and compete under the old model. Organizations must respond to change, not by reacting, but to be proactive in escaping death by commoditization. The way out is to be different with a bold vision of becoming a market leader through continuous innovation. CONTINUOUSLY INNOVATE AND BUILD DESIGN-DRIVEN COMPANIES
  • 2. Business Innovation Design PHASE 1 UNDERSTAND THE CONTEXT Identify valuable market opportunities by understanding the past business hindsight, present market insights, and future trends foresight to identify customer needs and anticipate trends that pinpoint innovation opportunities. PHASE 2 DESIGN THE VALUE Create and deliver values in the form of breakthrough solutions and compelling brand experiences through product, service and process design. Differentiate value proposition against competitors and implement ideas into reality. PHASE 3 ORCHESTRATE FOR GROWTH Build a purposeful and profitable business. Maintain and capture values with scalable business models, go-to- market strategy, innovation capabilities, and management systems to close the growth gap and improve bottom line. ACCELERATORVENTURE DESIGN SPRINT ADVISORY DESIGNTRAINING Get in Touch Tjerja Geerts BID Partner - The Netherlands +31(0)6-1466-4870 tjerja@businessinnovationbydesign.com Learn more at: www.businessinnovationbydesign.com A global network of Business Innovation Design partners transform startups, SMEs, enterprises and non-profits into design-driven companies. Continuously innovate and grow like playing LEGO through BID Programs. BUILD PRODUCTS AND SERVICES YOUR CUSTOMERS WILL LOVE GET INVOLVED AND BENEFIT FROM BID PROGRAMS