1.
SOCIAL MEDIA LANDSCAPE IN
S I N GA P O R E
5.4 MILLION POPULATION INTERNET USERS 74% ,4 MIL PEOPLE
A MONTHLY ACTIVE USERS ON SOCIAL MEDIA IN SINGAPORE 3.2 MILLION (FROM STATISTA AS OF JAN 2014)
AACTIVE MOBILE SOCIAL MEDIA PENETRATION IN ASIAN COUNTRIES IN JANUARY 2014 51%
A AVERAGE NUMBERS OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL MEDIA CHANNELS 2.1 HOURS

2.
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:9. . -3.. ‘ $4.
PEOPLE WHO OWN AN ACCOUNT
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“=2, 2». .. 3.: z_omxz_. .
. _._. .,. ._ av. $3..
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3.
ALEXA TOP SITES IN SINGAPORE
FOR SOCIAL NETWORK
3rd
13th
17 U TWITTER
» rs
7th
LINKEDIN
19th
PINTEREST

4.
TOP 5 SOCIAL MEDIA QUESTIONS TOP MANAGEMENT
AND BUSINESS OWNERS WANT ANSWERED
1 . TACT| CS:
WHAT SOCIAL TACTICS ARE MOST EFFECTIVE?
2. ENGAGEMENT:
WHAT ARE THE BEST WAYS TO ENGAGE MY AUDIENCE WITH SOCIAL
MEDIA.
3. MEASUREMENT:
HOW DO I MEASURE THE RETURN ON MY SOCIAL MEDIA MARKETING?
4. TOOLS:
WHAT ARE THE BEST SOCIAL MANAGEMENT TOOLS?
5. AUDIENCE:
HOW DO I FIND MY TARGET AUDIENCE WITH SOCIAL MEDIA?
° ' 138,000
SMAkLL B§TNE§o ; fl
TOP MANAGEMENT -
MANAGER, DIRECTOR. VP, CXO, PARTNERS OR OWNERS

5.
MALE AND FEMALE STATISTICS ON TOP SOCIAL
MEDIA PLATFORMS
MEMBERS: 3,300,000 MEMBERS: 1.386.471
1' ‘ — SOURCE: FACEBOOK — SOURCE: LINKEDIN
47.9% 32.2%
'. FEMALE FEMALE
28.3%
_‘ 216% UNKNOW
v"“‘“°‘i‘_* FEMALE
3.7% UNKNOW
MEMBERS: 967,643
SOURCE: CIRCLECOUNT

6.
.8 Facebook
3,800,000
_. y . ‘ : ’ qr. ‘
A Mi’ J4:
1,880,000 MALE 1,820,000 FEMALE
1 r
I
RELATIONSHIP ‘*4?
UNSPECIFIED: IN A RELATIONSHIP: ENGAGED: MARRIED: PARENTS:
2,200,000 PEOPLE 220,000 PEOPLE 50,000 PEOPLE 680,000 PEOPLE 280,000 PEOPLE

7.
FACEBOOK MOBILE PHONE USER STATISTICS
. ,., .,»: ’,, ,, fume
. ... .. 305- 1 660 000 . ... .. A"dr°Id‘
" "r-« ' ’ ' I v / I-I 1,080,000
» ---- ~-iPhone: 1,360,000 -0; ---- --g2‘5"gO'°O“°“e‘
‘ ------ -- iPad: 640,000 0' ------- -- Tablet: 200,000
U S e I’ U S e I’
2: 0». 1
Wfinfi WfiI;
14,200 640,000
Windows Phone Feature Phone

8.
TOP 3 JOB FUNCTIONS:
SALES, ENGINEERING, OPERATIONS
89,775 LINKEDIN MEMBERS
LOCATION: SINGAPORE
JOB FUNCTION: SALES
87,734 LINKEDIN MEMBERS
LOCATION: SINGAPORE
JOB FUNCTION: ENGINEERING
83,089 LINKEDIN MEMBERS
LOCATION: SINGAPORE
JOB FUNCTION: OPERATIONS

9.
hoshmeto
www. hashmeta. com
Sources:
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. ~w. -¢, sr)(ia| bakEv'< com
. ~ww. stahcta. corn-Ktansha/281120/age-dustrutounon-of-mternet-L1sers~In-sxngaoore~'
. ~ww. stah= :ta. t_ov11/stanshc$ "E95606/socoal‘media~'nau~as: a-oacific-countries. /'
. ~-. m.v, stan= :ta. com/ stanshcsx‘27O229/usage—dL»rahc>”n-of~socna| ~networks-by-count'y, v'
www st3ri<. t.a corn/ stanstmcs»'28-J-166/singapcre-socual-*netw0rk—oe'1etrat'ion: '